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As all bluffers know, everyone has something to sell... Advertising is simply a way of selling anything in the most effective method possible.
Marketing activity involves taking something simple and obvious and packaging it to go. This is a skill which all good bluffers quickly learn.
-Uf! another advertising manual... -Yes, another manual. But this one is different. To with, with Plato's permission, it is a book written in the form of a question/answer, almost a conversation. With this we are going to try to make it a little more enjoyable and even put a spark of humor in it. But beyond the form, is a manual written by eight advertising professionals, professionals who have been working for years in their respective positions ... An advertiser's communications director, an advertising agency director, a creative director, a media director, an account director, a strategic planning director, an expert in advertising law and a creative innovation director tell us what their vision is of the work they do, the functioning of the agency and advertising in general. The advertising told by advertisers is, in addition to a tautology, an unorthodox manual academically speaking but very instructive of how they think, how they work and how they live advertising professionals.
Be an instant expert in opera and bluff your way Z99 all aficianados No heroics required just a sense of humor From Demi-Gods to Democracy and Oracles to Oratory the Bluffers Guide to the Classics offers all you need to know to achieve th
THE BELL TRILOGY... transports you into a fascinating world where one man’s dream turns into a horrific global nightmare, and a plausible genetic solution for life extension turns into an epic battle between good and evil. Book 1 BLUFF CITY BUTCHER The Bluff City Butcher was once just an urban legend. Now a real monster has stepped from the fog of a century-old mystery and thrown a midsouth community into unbridled terror. When world-renowned forensic sleuth Dr. Elliot Sumner gets the call from the BCB, he knows he’s not dealing with any serial killer. Not only is the BCB a genius psychopath, he is the biogenic recipient of a legendary mutation some will kill for. Dr. Sumner's battle with his own inner demons could get in the way of him stopping a real monster. Will ending the reign of terror of the BCB solve the evil century-old mystery uncovered? Or will it lead to the loss of the single greatest evolutionary leap for mankind--immortality?