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This book is intended as an introduction to a wide variety of biases affecting human cognition, with a specific focus on how they affect scientists and the communication of science. The role of this book is to lay out how these common biases affect the specific types of judgements, decisions and communications made by scientists.
On topics from genetic engineering and mad cow disease to vaccination and climate change, this Handbook draws on the insights of 57 leading science of science communication scholars who explore what social scientists know about how citizens come to understand and act on what is known by science.
Science and technology are embedded in virtually every aspect of modern life. As a result, people face an increasing need to integrate information from science with their personal values and other considerations as they make important life decisions about medical care, the safety of foods, what to do about climate change, and many other issues. Communicating science effectively, however, is a complex task and an acquired skill. Moreover, the approaches to communicating science that will be most effective for specific audiences and circumstances are not obvious. Fortunately, there is an expanding science base from diverse disciplines that can support science communicators in making these determinations. Communicating Science Effectively offers a research agenda for science communicators and researchers seeking to apply this research and fill gaps in knowledge about how to communicate effectively about science, focusing in particular on issues that are contentious in the public sphere. To inform this research agenda, this publication identifies important influences â€" psychological, economic, political, social, cultural, and media-related â€" on how science related to such issues is understood, perceived, and used.
While communication theory has not recognized the implications of the social intuitionist model, psychologists have gathered an impressive body of evidence to support the theory. In social cognition research, there was the idea that human inferential processes are conscious, rational, logical, and accurate, and this belief continues somewhat in the behavioral sciences although there is evidence that it is incorrect. A fresh examination is needed on just how these inferences by the receiver and the implications by the sender, carried out at high speed, impact our understanding of the communication process. Simply put, until now the default case in communication theory is the belief that we consciously reason and then we act. However, that may not be entirely true. Rationalist Bias in Communication Theory applies social intuition theory to human communication. This book explores how research has missed accounting for a critical fact about human communication in the theories of communication, namely that we as humans can respond to one another and to all kinds of stimuli faster than we can deliberate. By applying intuitive cognition to communication, a new light can be shed on the communication process, which is what the chapters prove and discuss. This book is valuable for social scientists, practitioners, researchers, academicians, and students interested in new theories in communication theory.
When was the last time you listened to someone, or someone really listened to you? "If you’re like most people, you don’t listen as often or as well as you’d like. There’s no one better qualified than a talented journalist to introduce you to the right mindset and skillset—and this book does it with science and humor." -Adam Grant, #1 New York Times bestselling author of Originals and Give and Take **Hand picked by Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink for Next Big Ideas Club** "An essential book for our times." -Lori Gottlieb, New York Times bestselling author of Maybe You Should Talk to Someone At work, we’re taught to lead the conversation. On social media, we shape our personal narratives. At parties, we talk over one another. So do our politicians. We’re not listening. And no one is listening to us. Despite living in a world where technology allows constant digital communication and opportunities to connect, it seems no one is really listening or even knows how. And it’s making us lonelier, more isolated, and less tolerant than ever before. A listener by trade, New York Times contributor Kate Murphy wanted to know how we got here. In this always illuminating and often humorous deep dive, Murphy explains why we’re not listening, what it’s doing to us, and how we can reverse the trend. She makes accessible the psychology, neuroscience, and sociology of listening while also introducing us to some of the best listeners out there (including a CIA agent, focus group moderator, bartender, radio producer, and top furniture salesman). Equal parts cultural observation, scientific exploration, and rousing call to action that's full of practical advice, You're Not Listening is to listening what Susan Cain's Quiet was to introversion. It’s time to stop talking and start listening.
First published in 1951, this masterful collection of essays explores the relationship between a society's communication media and that community's ability to maintain control over its development.
Bias in Science and Communication introduces a wide variety of biases affecting human cognition, with a specific focus on how they affect scientists and the communication of science. Bias is a natural outcome of our thinking as the nature of our cognitive processes leads to inherent limitations, resulting in predictable biases in both our own judgements and the interpretation of our communications by the public, policymakers and even other scientists. The role of this book is to lay out how these common biases affect the specific types of judgements, decisions and communications made by scientists. The book is divided into four parts. The first introduces the reader to a variety of decision biases (including a pre-reading test to demonstrate these), the field of decision-making in general and fundamental considerations regarding the psychology underlying different types of communication. Each chapter in the second section of the book focuses on a specific bias or a set of related, decision-making tendencies, describing the general effect, examples including those from the pre-reading quiz, how they impact decisions and some of the implications for scientists' decisions and communications. This is followed by a set of chapters that brings insights about these individual biases together to demonstrate how they can combine and interact to produce a variety of well documented effects including publication bias and stubborn denial of what, to scientists, are regarded as accepted facts. It also covers, more broadly, the ways in which biases can be overcome or avoided. Finally, the concluding section is the 'field guide' drawing overall conclusions about the impact of biases on science and communication, with advice on how to recognise biases, and a summary of what we know about their modes of action and amelioration strategies. That is, advice to help readers to identify and reduce biases in their own thinking and communications.
Computational Methods for Communication Science showcases the use of innovative computational methods in the study of communication. This book discusses the validity of using big data in communication science and showcases a number of new methods and applications in the fields of text and network analysis. Computational methods have the potential to greatly enhance the scientific study of communication because they allow us to move towards collaborative large-N studies of actual behavior in its social context. This requires us to develop new skills and infrastructure and meet the challenges of open, valid, reliable, and ethical "big data" research. This volume brings together a number of leading scholars in this emerging field, contributing to the increasing development and adaptation of computational methods in communication science. The chapters in this book were originally published as a special issue of the journal Communication Methods and Measures.
To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.