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The sweeping biography of the enigmatic racer and sports car mogul who built the Ferrari brand—the inspiration for the major motion picture Ferrari directed by Michael Mann—featuring a new foreword, epilogue, and photo insert Genius? Tyrant? Power broker? Enzo Ferrari is the impressively researched, fully detailed biography of one of the most powerful men of the twentieth century. Brock Yates penetrated Ferrari’s inner circle and reveals everything, from his early days in the town of Modena to his bizarre relationship with his illegitimate son; from his fanatic passion for speed to his brilliant marketing of the famous Ferrari image; from his manipulative but enormously effective management tactics to his own frustrated dreams. Fast, fun, and scandalous, Enzo Ferrari more than lives up to its remarkable subject.
A book filled with information for every adventurer.
Formula One is speed, glamour, danger - and eye-watering wealth. Driven: The Men Who Made Formula One tells how a small group of extraordinary men transformed Formula One from a niche sport played out on primitive tracks surrounded by hay bales and grass verges into a £1 billion circus performing in vast theatres of entertainment all over the world. Led by Bernie Ecclestone, the billionaire ringmaster, this clique started by scraping a living to go racing and ended up creating space-age cars, turning drivers from amateur gladiators into multimillion-pound superstars, like Ayrton Senna and Lewis Hamilton, while the names of Ferrari, McLaren and Williams are now as familiar around the world as Manchester United or Real Madrid. For 20 years, Kevin Eason watched how these men operated like a sporting Mafia, protecting each other while squabbling over the vast wealth pouring into the sport. As motor racing correspondent for The Times and then with The Sunday Times, Eason was privileged to have a ringside seat as this cabal of wealthy characters ruled and then were pushed out of the sport they created. This colourful and compelling account of the extraordinary flourishing of Formula One explores the quirks and extravagances of the men who converged - in one generation - to shape their sport; disparate characters with a common impulse: they were racers - and they were driven.
A fascinating insider's look at life behind-the-scenes at Formula One. 'An essential read' AUTOSPORT 'A must for the real inside story' FORMULA 1 RACING 'Recommended for anyone interested in F1 on the inside' MOTORING NEWS Formula One Grand Prix mechanic Steve Matchett takes the reader on a compelling journey through his life in the pit-lane, from his beginnings as a young apprentice, through his time at Ferrari and BMW to his later success with Benetton. He gives eye-witness views of the great drivers, including Michael Schumacher, Nigel Mansell, Alain Prost and Ayrton Senna. He also talks of key Benetton personalities, and explains how the team was transformed into a strong, competitive organisation, winning three World Championships. His determination and frustration in trying - and eventually succeeding - to break into the high-pressure world of Formula One leaps off the page.
Renowned mentalist Lior Suchard has mystified audiences all over the world with demonstrations of his phenomenal gifts of mind reading, thought influencing, and telekinesis. In Mind Reader, Suchard celebrates the extraordinary capacity of the mind and shares secrets from his own performances and life stories, as well as from psychological studies. His creativity-boosting techniques enable readers to embrace their inner mentalist—and harness untapped mental powers to create positive change in their day-to-day life. Filled with illusions, riddles, puzzles, and practical tips, Mind Reader will help you unlock the hidden powers of your own mind.
This volume is a technical and operative contribution to the United Nations "Decade on Education for Sustainable Development" (2005-2014), aiding the development of a new generation of designers, responsible and able in the task of designing environmentally sustainable products. The book provides a comprehensive framework and a practical tool to support the design process. This is an important text for those interested in the product development processes.
This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through collaboration with customers, and two-way brand building) and illustrates how new thinking has led to innovations in practice. The book is full of examples of real-world companies who have dealt effectively with the emerging issues, and others who have not. Each chapter ends with managerial highlights and actionable summaries.
This book investigates the potential contribution that a strategic design approach can make to stimulating and supporting the societal embedding of sustainable PSSs (product-service systems). A new strategic design role thus emerges; a role in which the ideation and development of sustainable PSS concepts is coupled with the designing of appropriate transition paths (sequence of socio-technical experiments) to gradually incubate, introduce and diffuse these concepts. The book also outlines the new design approach and capabilities needed by strategic designers, project managers and consultants to operate at such a strategic level. On a more operational point of view, the work presents a practical “how to do” design process and associated guidelines to support practitioners in designing and managing the societal embedding process of sustainable PSS innovations.