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Learn design theory and practical know-how from the award-winning author/design team, Robin Williams and John Tollett! Robin Williams introduced design and typographic principles to legions of readers with her best-selling Non-Designer's book series. Now she and designer/co-author John Tollett take you to the next level of creative design with practical advice and lessons in composition, visual impact, and design challenges. Presented in Robin and John's signature style—writing that is so crystal clear, it's accessible to absolutely anyone—and illustrated with hundreds of full-color design examples, the ideas in this book tackle design theory, visual puns, and layout and graphics strategies for real-world projects. Developing designers will appreciate the authors' imaginative approach and well-chosen examples. Discover practical and effective design principles and concepts—and how to apply them to virtually any project. Learn why some designs are attention-getting and others are not. Learn how to choose just the right look—corporate or casual, classic or trendy—for specific types of projects, such as business cards, letterhead and envelopes, newsletters and brochures, logos, advertising, and more. Test your design acumen by comparing before-and-after examples. Find a wealth of inspiration for your own design projects. Gain insight into the design process by studying the work of guest designers, who offer their personal commentary and insights.
Guide to the basics needed to operate the Macintosh computer, includes information on the new features of Mac OS 8, getting around the Internet and World Wide Web, time saving tips, and troubleshooting.
Simple yet indispensable typographic advice is offered by a leading graphic design and typography expert. This edition has 20 new pages including a fonts chapter updated to reflect current typography and software/hardware standards.
"Amber understands how important it is for all of us, both as individuals and as businesses, to be able to use social media to connect with people in ways that are real and authentic. I think she's a leader in this space." -Tony Robbins, world-renowned speaker and entrepreneur Amber Mac wants to be your friend. She may be a tech-savvy webpreneur, the popular host of TV shows and video podcasts, and an in-demand consultant and speaker, but if you ask Amber Mac about her strategy for success, she'll tell you she's just trying to be a good friend. When it comes to social media-whether it's Facebook or Twitter or the latest video blog-the tools evolve quickly, the rules change rapidly, and the technology feels more and more complex. But making social media work for your company doesn't have to be complicated or expensive. In this compact yet thorough guide, Mac shows you how to effectively harness the online world to grow your business. The secret: think of your audience as your friends and then treat them that way. The Power Friending approach is all about developing real relationships based on mutual respect and support. While you may never meet some of your online friends face-to-face, they still expect you to follow the established norms of friendship: be authentic, reach out, listen. And don't lie to your friends. These same rules apply when building a strong brand online. Whether you're a blogger, a small company, a well-known global enterprise, or an aspiring queen of the Internet, Mac shows how to make the most of social networking tools, including: -Targeting the right networks -Feeding and seeding a community -Authentically engaging with customers and fans -Managing your online friendships on a daily basis and on a budget This isn't a book of abstract theories or complicated strategies. Mac writes from personal experience: she built a huge fan base through social networking. She also draws on real-life and up-to-date examples to give you the information you really need in order to establish and maintain credibility and meaningful relationships online.
Ari Fish believes in two things: his hero-Wayne Timcoe, the greatest soccer goalie to ever come out of Somerset Valley-and luck. So when Ari finds a rare and valuable Wayne Timcoe trading card, he's sure his luck has changed for the better. Especially when he's picked to be the starting goalie on his team. But when the card is stolen-and his best friend and the new girl on the team accuse each other of taking it-suddenly Ari can't save a goal, everyone is fighting, and he doesn't know who, or what, to believe in. Before the team falls apart, Ari must learn how to make his own luck, and figure out what it truly means to be a hero.
You may think you know how this book was made, but you don't. Sure, the author wrote many drafts, and the illustrator took a long time creating the art, but then what? How'd it get into your hands? Well, open the cover and read through these pages to find out. Just beware of the pirates and angry tiger. New York Times best-selling creators Mac Barnett and Adam Rex reveal the nitty gritty process of making a book . . . with a few unexpected twists along the way! Budding writers and artists will laugh at the mix of reality and the absurd as the story makes its way to a shelf, and a reader.
Landau, contributing editor to "Macworld" magazine and the Webmaster for MacFixIt, a Web site for Mac troubleshooting, offers clear, step-by-step instructions that are as useful for near-beginners as for pros. Not only does Landau show readers how to fix things and prevent problems, but he sharpens their diagnostic skills so they can fix problems that aren't discussed in the book.
Adopting a back-to-the-basics approach, this bestselling little Mac classic has been revised and overhauled to introduce users to OS X Lion. In the gentle, friendly, funny style that generations of computer users have come to know and love, author Robin Williams shows readers how to dive in and start working with the Mac and OS X Lion. This full-color little book walks readers through all of the key new features including Multi-Touch Gestures, Launchpad, Mission Control, the App Store, Mail, and much more. Using straightforward, jargon-free explanations delivered in logical, easy-to-follow sections, Robin is a new user's personal guide, coaching and encouraging readers as they learn their way around the magic of the Mac and OS X Lion.
Your essential, no-holds-barred guide to Mac security threats and solutions Myth number one: Macs are safer than PCs. Not really, says author Joe Kissell, named one of MacTech's "25 Most Influential People" in the Mac community for 2008. In this timely guide, he not only takes you beyond the myths, he also delves into the nitty-gritty of each potential threat, helping you weigh the pros and cons of the solutions you might choose. Learn to measure risk versus inconvenience, make informed decisions, and protect your Mac computers, your privacy, and your data with this essential guide. Explains the security threats to Macs, including data in transit from your e-mail or network, and malware such as viruses, worms, and Trojan horses; these threats, formerly the exclusive worry of PC users, now increasingly threaten Macs Explores physical security and hardware barriers, software settings, third-party solutions, and more Shows Mac OS X users how to develop and enforce security policies Covers security for Windows running on a Mac with Boot Camp, virtualization software such as Parallels Desktop or VMware Fusion, and more Learn the full range of options you need to consider to make your Mac safe. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
On a cold afternoon in a cold little town, where everywhere you looked was either the white of snow or the black of soot from chimneys, Annabelle found a box full of yarn of every colour. It seemed like an ordinary box. But it turned out it wasn't.