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‘Thank you for your order, Mr Mainframe Customer. The cost is £5 million and the lead-time for manufacture will be two years. In the meantime you will have to build a special computer centre to our specification. For our part, our project team will help you recruit and train potential programmers and we shall advise on how you might use the system.’ How different from today when the customer will want to see a specific application running before he puts a hand in his/her pocket. Chris Yardley lived the changes as a computer salesman and tells his story of a career living and working in five countries. Warts and all. The ecstasies, the heartbreaks and idiocies of major corporations. His career was not a planned one. In a growing industry, opportunities presented themselves and Chris believes he grasped every one presented. Having written his story, he has had every chapter verified by at least one person who features in that narrative. His respondents have universally endorsed the facts with comments such as ‘Wow, I’d forgotten most of that’. ‘You have a fantastic memory.’ ‘I never knew before the full facts of what happened.’ ‘How have you remembered all the circumstances?’ ‘It really is a people business.’ This is the only book that has followed a computer sales career over almost 50 years.
In the twenty-first century, educators around the world are being told that they need to transform education systems to adapt young people for the challenges of a global digital knowledge economy. Too rarely, however, do we ask whether this future vision is robust, achievable or even desirable, whether alternative futures might be in development, and what other possible futures might demand of education. Drawing on ten years of research into educational innovation and socio-technical change, working with educators, researchers, digital industries, students and policy-makers, this book questions taken-for-granted assumptions about the future of education. Arguing that we have been working with too narrow a vision of the future, Keri Facer makes a case for recognizing the challenges that the next two decades may bring, including: the emergence of new relationships between humans and technology the opportunities and challenges of aging populations the development of new forms of knowledge and democracy the challenges of climate warming and environmental disruption the potential for radical economic and social inequalities. This book describes the potential for these developments to impact critical aspects of education – including adult-child relationships, social justice, curriculum design, community relationships and learning ecologies. Packed with examples from around the world and utilising vital research undertaken by the author while Research Director at the UK’s Futurelab, the book helps to bring into focus the risks and opportunities for schools, students and societies over the coming two decades. It makes a powerful case for rethinking the relationship between education and social and technological change, and presents a set of key strategies for creating schools better able to meet the emerging needs of their students and communities. An important contribution to the debates surrounding educational futures, this book is compelling reading for all of those, including educators, researchers, policy-makers and students, who are asking the question 'how can education help us to build desirable futures for everyone in the context of social and technological change?'
Between 1981 and 1989 in Wroclaw Poland, in an atmosphere in which dissent was forbidden and martial law a reality, the art-activist Orange Alternative movement developed and deployed their 'socialist sur-realism' in absurd street-painting and large-scale performances comprising tens of thousands of people dressed as dwarves, in an effort to destabilize the Communist government. It worked. Beginning with the 'dialectical painting' of dwarves onto the patches of white paint all over the city's walls, which uncannily marked the censorship of opposition slogans, the group moved on to both stage happenings and over-enthusiastically embrace official Soviet festivals in a way that transformed both of these into mass expressions of dissent. They illegally restaged the mass spectacle of the storming of the Winter Palace on the anniversary of the October Revolution using their own homemade tanks; organized patriotic gatherings in which anyone waving red flags or wearing red (or eating red borscht, or covering oneself in ketchup) was arrested; and inspired other Orange Alternative groups to appear across the country. Although the group existed to the left of the mainstream opposition of Solidarity, their art was a key, acknowledged factor in the overthrow of the Communist government. Lives of the Orange Men tells the story of the movement's main protagonists, and is the first stand-alone English-language account of the Orange Alternative, written autobiographically by is central figure, and featuring an appendix of newly-translated key texts including Major's 'Manifesto of Socialist Surrealism', a timeline of every Orange Alternative happening and a new foreword from the Yes Men.
Many of the world's most successful businesses are family owned. With this comes the threat of family bust-ups, sibling rivalry and petty jealousies. Family Wars takes you behind the scenes on a rollercoaster ride through the ups and downs of some of the biggest family-run companies in the world, showing how family in-fighting has threatened to bring about their downfall. Whether it's the Redstone's courtroom battles or the feud over Henry Ford's reluctance to let go of the reigns, the book reveals the origins, the extent and the final resolution of some of the most famous family feuds in recent history. Names you'll recognise include: the Gallo Family; the Guinness story; the Pathak family; and the Gucci family. An astonishing exposé of the way families do business and how arguments can threaten to blow a business apart, Family Wars also offers valuable advice on how such problems can be contained and solved.
This comprehensive text focuses on the social contexts of ageing, looking at the diversity of ageing and older people, and at different factors that are important to experiences of old age and ageing. It includes key chapters on: theoretical and methodological bases for the study of ageing demographic context of the 'ageing' population health and illness family and social networks formal and informal care and other services for older people. Providing an invaluable introduction to the major issues involved in the study of ageing, this book is essential reading for students of sociology, gerontology, social policy, health and social care, and professionals working with older people.
What causes people to give up sex? Abbott's provocative and entertaining exploration of celibacy through the ages debunks traditional notions about celibacy--a practice that reveals much about human sexual desires and drives.
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.