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For more than two decades, the U.S. gov¿t. has been broadcasting to Cuba to break the Cuban gov¿ts. information blockade and promote democracy in Cuba. Over this period, questions have been raised regarding the quality and effectiveness of these broadcasts. This report examines: (1) the Office of Cuba Broadcasting's (OCB) broadcasting approach and what is known about its audience; (2) how the Broadcasting Board of Governors (BBG) -- which oversees U.S. gov¿t. broadcasting -- and OCB ensure compliance with journalistic principles; (3) steps taken to ensure adherence to domestic and international broadcasting laws, agreements, and standards; and (4) steps that have been taken to address mgmt. challenges.
Public diplomacy has never been more important in international relations. Yet, public diplomacy’s future as a valued national resource and a respected profession is far from certain. Lingering historical misperceptions and contemporary debate regarding public diplomacy’s role and value in protecting and advancing national and international interests threaten public diplomacy’s advancement on both fronts. Grounded in public relations theory and steeped in common sense, this book advances the global debate on public diplomacy’s future by documenting the intellectual and practical development of public diplomacy in the United States and analyzing key challenges ahead. The author’s fresh perspective provides compelling insights into public diplomacy's purpose and value, the conceptual foundations of the discipline, and principles of strategic practice. Based on extensive primary and secondary research, including a comprehensive survey of veteran U.S. public diplomats, the book reveals lessons learned from the U.S. experience in public diplomacy that will be critical in determining public diplomacy's fate in the United States and throughout the world.
Proponents of American public diplomacy sometimes find it difficult to be taken seriously. Everyone says nice things about relying less on military force and more on soft power. But it has been hard to break away from the longtime conventional wisdom that America owes its place in the world primarily to its muscle. Today, however, policy makers are recognizing that merely being a "superpower" - whatever that means now - does not ensure security or prosperity in a globalized society. Toward a New Public Diplomacy explains public diplomacy and makes the case for why it will be the crucial element in the much-needed reinvention of American foreign policy.
This report is the result of an assessment of the strengths and weaknesses of Radio Free Asia. Contents: Key Judgments; Context; Executive Direction; Language Service Programming; Use of Internet and New Media; Audience Research and Measuring Effectiveness; Maintaining Journalistic Standards; Technical Operations Division; Human Resource Management; Recommendations; Informal Recommendations; Radio Free Asia Principal Officials; Abbreviations. Appendices: Radio Free Asia Code of Journalistic Ethics; Radio Free Asia Awards (2010-2009); Radio Free Asia¿s Social and New Media Distribution. This is a print on demand edition of an important, hard-to-find report.