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People around the world know Dave Batista as World Wrestling Entertainment's "the Animal," the rope-shaking, spine-busting World Heavyweight Champion, one of the most popular Superstars in recent years.The crowd turned Batista from heel to babyface after they were electrified by his awesome physique and physical wrestling style. Few fans, however, know that Batista didn't join the profession until he was thirty years old -- an age at which many wrestlers are thinking about hanging up their boots. Nor do most fans know the tremendous toll the climb to the top has taken on Batista's personal life. While successfully staying away from hard drugs and -- usually -- liquor, he found sex too tempting to resist. "Women were my drug of choice," the Animal confesses. That addiction cost him his marriage, destroying a relationship that had helped him climb from poverty to the pinnacle of sports entertainment in less than two years. Now, in Batista Unleashed, the WWE Superstar comes clean about the choices he made and the devastating effects they had on his family. He talks about the injury that stripped him of his title -- an injury he blames on Mark Henry's carelessness. While being sidelined cost Batista untold hundreds of thousands of dollars in lost income, it also set the stage for a tremendous comeback that cemented the Animal's reputation as a true champion. Batista talks about growing up in the worst part of Washington, D.C., where three murders occurred in his front yard before he was nine. He speaks lovingly about his mother -- a lesbian -- and how hard she worked to keep the family not just together but alive. He talks candidly about his own criminal past: a conviction on a drug charge and another, since overturned, on assault. He speaks of his days as a bouncer and a lifeguard, and tells how bodybuilding may have saved his life. Once he made it to the WWE, Batista realized he wasn't really ready for the big time. His career seemed headed for a fall until Fit Finlay took him under his wing. But his real education came when he joined Evolution and rode with Triple H and Ric Flair, two of sports entertainment's all-time greats. Batista talks about what they taught him, and details some of their wild times on the road. But the champ also reveals a kinder, gentler side. While his soft-spoken manner in the locker room has sometimes been misinterpreted as arrogance, in truth Batista's always been somewhat shy and quiet. Emotional by nature, he reveals for the first time that the tears fans saw at WrestleMania 21, when he won the World Heavyweight Championship for the first time, were very real. And he speaks movingly about his problems with his ex-wives and teenage daughters, and how it felt to become a grandfather. While his straight-shooting mouth has occasionally gotten him into trouble -- most notably in a backstage confrontation with Undertaker after some remarks about SmackDown! -- Batista is his own harshest critic. He explains his early limitations as a wrestler and the work he has done to overcome them. Interspersing his memoir with accounts from life on the road, Batista lightens the narrative with a surprising sense of humor. An Animal in the ring, he reveals himself as an honest and even humble man in everyday life.
"A no-holds-barred memoir from Brock Lesnar, the "baddest man on the planet" -- the undisputed, three-time WWE Champion and current UFC World Heavyweight Champion"--
Under Eric Bishoff's watch as president of WCW, the company went head to head with Vince McMahon's WWE and beat them at their own game before WCW itself spectacularly imploded. But by then, Bishoff had made an indelible mark on televised wrestling, producing shows that had appeared more dangerous, more sexy, and more edgy than anything that had come before. He did this to such an extent that in 2002, McMahon seized the chance to bring in his former nemesis as General Manager of RAW; since then, true to form, Bishoff regularly surprises fans with matches that would once have been unthinkable for television. In this revelatory look at his life and career, Bishoff frankly discusses the things he did, both right and wrong, as he helped shape the sports entertainment industry into today's billion dollar business.
Inside the Minds: Innovation Unleashed is the most authoritative book ever written on the intricacies within, the power around and the impact of the creative element in marketing communications. Featuring the chief creatives from some of the world's leading Advertising, Marketing and Public Relations firms, this book provides a detailed and comprehensive overview of the role of the creative in developing successful, innovative campaigns. From conceptualizing and evaluating ideas, turning them into effective communication vehicles and revamping a tired brand into one with true staying power, authors articulate the finer points around building brand loyalty and expressing creative freedom now, and what will hold true into the future. The different niches represented and the breadth of perspectives presented enable readers to get inside the truly great creative minds of today, as experts from all sides offer up their thought around the keys to success within this fascinating realm of the communications industry.
MOTHER, PART ONE. Industry icon MIRKA ANDOLFO presents an all-new vision for the She-Devil With A Sword, in a thrilling new ongoing series! Our story begins in a village on fire, set by members of the dreaded Three-Eyed Shezem. When Red Sonja arrives, the only survivor of the flame is a lively child with curious white tattoos. The child will become Sonja’s travel companion, on a journey from hardened ice to imposing forests, where dangerous secrets wait to be revealed… Begin a trailblazing adventure with MIRKA ANDOLFO (Unnatural, Mercy) and incredible artist GIUSEPPE CAFARO (Suicide Squad)! Neapolitan artist and writer, Mirka Andolfo is one of the most complete and eclectic Italian creators in the international field. Her Mercy series was published almost simultaneously in Italy (November 2019, Panini Comics), France (January 2020, Éditions Glénat) and United States (March 2020, Image Comics). Her ControNatura (Panini Comics) is one of the most successful Italian series of the last few years. Published in the USA by Image Comics under the title Unnatural, it’s a best-selling hit with several reprints already. Andolfo has been collaborating with DC Comics since 2015, having lent her pencils to such titles as Wonder Woman, Harley Quinn, Catwoman, Bombshells, Teen Titans, Green Arrow, R.W.B.Y. and Hex Wives. Also as an artist, she’s drawn comics for Dynamite and Aspen, as well as some short stories for Vertigo and DC’s Young Animal, and she’s working on covers for DC Comics, Marvel Comics, Valiant, BOOM! Studios, Aspen, Zenescope.
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Adam Copeland on Edge is what the author describes as “a mental picture.” It's also a dream—“one of many”—that he decided to realize while at home convalescing from potential career-ending neck surgery. And it's a journey that explores not only his life but also his innermost thoughts. In the small town of Orangeville, Ontario, Copeland was raised by a loving mother who, while working multiple jobs just to pay the rent, nurtured her son's passion for Spider-Man comics and KISS albums. When a family tragedy created a void in Copeland's life, that void was soon filled by the wrestling legend Hulk Hogan, who “made me feel like I could accomplish anything.” For Copeland, “anything” meant becoming a wrestler, an ambition shared by his friend Jason Reso, who would eventually form the indie tag team Suicide Blondes with Copeland, then join him in WWE as Edge's “brother,” Christian. Winning a newspaper essay contest earned Copeland free wrestling training from independent veterans Sweet Daddy Siki and Ron Hutchinson. The author shares his vivid, often outrageous memories of wrestling throughout Canada and the midwestern United States and befriending future WWE Superstars like Terry Richards (Rhyno), Sean Morley (Val Venis), and Chris Jericho. Hard work and persistence brought Copeland to World Wrestling Entertainment. But his “inauspicious” Raw debut—during which he accidentally knocked out his opponent—supports his claim that “I had no idea” how to make the transformation to Edge. Copeland retraces the steps he took to “Edgeucate” himself, from his goth days with the Brood's Christian and Gangrel to ushering in the “E&C Dynasty,” which in turn revitalized WWE's Tag Team division (with the aid of the Hardy Boyz, the Dudley Boyz, and countless tables, ladders, and chairs). With vivid detail and sincerity, Copeland offers his thoughts about not only fulfilling his goals but also building upon them. He shares his actual surprise over winning the Intercontinental title for the first time; the anxiety he felt while splitting up with Christian; his eventual determination “to grab the damn ball out of someone's hands and take off”; the distress of almost losing his long blond hair to Kurt Angle; his wonder over enjoying a brief Tag Team title reign with the icon who first inspired him; the simultaneous pain of a broken marriage and two ruptured discs in his neck; and the nervous energy of returning to Raw in March 2004 and setting his sights on the WWE World Heavyweight Championship. You think you know Edge? Then read on....
Claiming that “the belt is just an accessory,” Ultimate Fighting Championship (UFC) Lightweight Champion B.J. Penn explains Why I Fight in this honest, intimate, and fascinating memoir. Written with David Weintraub, Why I Fight is an unforgettable portrait of one of the top and most recognizable mixed martial artists in the UFC and an up-close look at one of the most exciting and fastest growing sports in the world. UFC and Jiu-Jitsu aficionados—and fans of Iceman, A Fighter’s Heart, and Bruce Lee’s classic The Tao of Jeet Kun Do—will want to explore Why I Fight.
The inside story of DX, otherwise known as, D Generation-X, from their formation to today told by the men who created it. DX is generally considered one of the most popular factions in professional wrestling history, not to mention, one of the most notable. D-Generation X, as they were also known, headed by Triple H and Shawn Michaels and had a changing roster of rebels who did whatever they wanted, whenever, wherever- regardless of the ultimate outcome. Created as a way for two friends to work together, the clique became so popular that other wrestlers joined, and DX became one of the factions in WWE climbing back to the top and putting Ted Turner's WCW out of business.
One of the most inspiring stories in wrestling history, Cheating Death, Stealing Life sees Eddie Guerrero recount his saga in remarkably candid fashion, chronicling a life of heartbreaks and painful personal struggles in frank, graphic detail. Guerrero was born into Mexico's first family of sports entertainment, and his life story spans three generations of the wrestling business. His father, Gory Guerrero, was among the greatest legends of lucha libre—Mexican wrestling. Before Eddie was twenty, he was competing in the border town of Juarez, going on to work throughout Mexico. The family name made him an instant sensation but also cast a large shadow from which he would spend years trying to emerge. Paired with the late Art Barr, Guerrero cofounded what became the most hated—and popular—tag team in lucha libre, the infamous Los Gringos Locos. Cheating Death, Stealing Life offers a no-holds-barred glimpse behind the curtain into the secret world of wrestling, from the harsh realities of a lifetime spent in hotels and rental cars, to the politics that permeate the dressing room. Of course, tight-knit friendships are also forged. Guerrero tells of his personal bonds with such Superstars as Chris Benoit and Dean Malenko. It's also the story of Guerrero's private struggle, of a son caught in the shadow of a larger-than-life father and three older brothers, of a marriage that reached the brink of disintegration before being reborn as a more powerful and fulfilling relationship. Throughout, Eddie Guerrero pulls no punches describing his battles with self-doubt and inner darkness. In the end, Cheating Death, Stealing Life is a story of great courage and personal redemption, of Guerrero's bravery in facing his disease and fighting to become a better man in every light.