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Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion. Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.
Knowledge Management has evolved into one of the most important streams of management research, affecting organizations of all types at many different levels. The Encyclopedia of Knowledge Management, Second Edition provides a compendium of terms, definitions and explanations of concepts, processes and acronyms addressing the challenges of knowledge management. This two-volume collection covers all aspects of this critical discipline, which range from knowledge identification and representation, to the impact of Knowledge Management Systems on organizational culture, to the significant integration and cost issues being faced by Human Resources, MIS/IT, and production departments.
In January 1998 leading scholars from Europe, the United States, and Israel in the fields of medieval encyclopedias (Arabic, Latin and Hebrew) and medieval Jewish philosophy and science gathered together at Bar-Ilan University in Ramat-Gan, Israel, for an international conference on medieval Hebrew encyclopedias of science and philosophy. The primary purpose of the conference was to explore and define the structure, sources, nature, and characteristics of the medieval Hebrew encyclopedias of science and philosophy. This book, the first to devote itself to the medieval Hebrew encyclopedias of science and philosophy, contains revised versions of the papers that were prepared for this conference. This volume also includes an annotated translation of Moritz Steinschneider's groundbreaking discussion of this subject in his Die hebraeischen Übersetzungen. The Medieval Hebrew Encyclopedias of Science and Philosophy will be of particular interest to students of medieval philosophy and science, Jewish intellectual history, the history of ideas, and pre-modern Western encyclopedias.
Tumor immunology and immunotherapy provides a comprehensive account of cancer immunity and immunotherapy. Examining recent results, current areas of interest and the specific issues that are affecting the research and development of vaccines, this book provides insight into how these problems may be overcome as viewed by leaders in the field.
The prophet Jeremiah is among the most complex and intriguing characters in the Bible. This study of the prophet focuses on the major biographical episodes in the prophet's book and their interpretation. After setting the historical background of the prophet, Avioz then explores Jeremiah's prophetic call. All major events of his life are parsed for a deeper insight into the prophet's life. Those with whom Jeremiah interacts, the kings of Judah and the false prophets, are assessed in contrast with the prophet. Avioz concludes his study with a consideration of Jeremiah's legacy down to the present day.
This open access book provides a comprehensive perspective on the concept of ageism, its origins, the manifestation and consequences of ageism, as well as ways to respond to and research ageism. The book represents a collaborative effort of researchers from over 20 countries and a variety of disciplines, including, psychology, sociology, gerontology, geriatrics, pharmacology, law, geography, design, engineering, policy and media studies. The contributors have collaborated to produce a truly stimulating and educating book on ageism which brings a clear overview of the state of the art in the field. The book serves as a catalyst to generate research, policy and public interest in the field of ageism and to reconstruct the image of old age and will be of interest to researchers and students in gerontology and geriatrics.
"Hadassah Lieberman's memoirs, telling the story of her experience as the child of Holocaust survivors, of being an immigrant in America, making a career as a working woman, experiencing divorce, and re-marriage as the wife of a US senator"--
"What are the Bible's "ark of the covenant" and cherubim? Raanan Eichler examines these objects with an abundance of visual comparative material, including finds from the tomb of Tutankhamun. He proposes solutions to a number of unsolved puzzles and offers a new explanation of the nature of the ark and the cherubim, arguing that they constituted a unique cultic focus in the ancient Near East."--Publisher.
A new view of the metaphysics of time, arguing that the traditional tensed-tenseless debate within analytic philosophy should be seen as the first stage in a philosophical investigation of time, and that the next stage belongs to phenomenology. How does time pass? Does time itself move, or is time's passage merely an illusion? Analytic philosophers belong, for the most part, to one of two camps on this question: the tensed camp, which defends the reality of time's passage, conceiving the present as “ontologically privileged” over the past and future; and the tenseless camp, which denies time's passage and holds that all events, whatever their temporal location, are ontologically equal. In Time and Realism, Yuval Dolev goes beyond the tensed-tenseless debate to argue that neither position is conclusive but that the debate over them should be seen as only the first stage in the philosophical investigation of time. The next stage, he claims, belongs to phenomenology, and, he argues further, the phenomenological analysis of time grows naturally out of the analytic enterprise. Dolev shows that the two rival theories share a metaphysical presupposition: that tense concerns the ontological status of things. He argues that this ontological assumption is natural but untenable, and that leaving it behind creates a new viewpoint from which to study central topics in the metaphysics of time. Dolev shows that such a study depends on the kind of meticulous attention to our firsthand experiences that drives phenomenological investigations. Thus, he argues, phenomenology is the venue for advancing the investigation of time. Time and Realism not only analyzes the tensed-tenseless debate, resolving some of its central difficulties along the way, it transcends it. It serves as a bridge between the analytic and the continental traditions in the philosophy of mind, both of which are shown to be vital to the philosophical examination of time.