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Climate change, psychiatric drugs, genetically modified organisms, nuclear power, fluoridation, stem cell research - these are just a few of the hundreds of issues involving science and technology that are vigorously debated. If you care about an issue, how can you be more effective in arguing for your viewpoint and campaigning in support of it? The Controversy Manual offers practical advice for campaigners as well as plenty of information for people who want to better understand what's happening and to be able to discuss the issues with friends. The Controversy Manual provides information for understanding controversies, arguing against opponents, getting your message out, and defending against attack. Whether experts are on your side or mostly on the side of opponents, you'll find advice for being more effective. While not taking sides on individual controversies, the emphasis is on fostering fair and open debate and opposing those who use power and manipulation to get their way.
In 1991, protesters in Dili, East Timor were massacred by Indonesian troops. This turned out to be a political disaster for the Indonesian government, greatly increasing international support for the East Timorese independence struggle. The massacre backfired on the Indonesian government. The Backfire Manual explains why. Imagine you're planning an action and think you might come under attack. Maybe it's a rally and there's a risk of police brutality. Maybe you're exposing government corruption and there could be reprisals against your group. To be prepared, you need to understand the tactics likely to be used by your opponent, for example covering up the action and trying to discredit you and your group. The Backfire Manual provides guidance for this sort of planning. It outlines the backfire model and gives examples and exercises for using it. This is a practical handbook for being more effective whenever you face a powerful, dangerous opponent.