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From his first year in the majors, George Herman "Babe" Ruth knew he could profit from celebrity. Babe Ruth Cigars in 1915 marked his first attempt to cash in. Traded to the Yankees in 1920, he soon signed with Christy Walsh, baseball's first publicity agent. Walsh realized that stories of great deeds in sports were a commodity, and in 1921 sold Ruth's ghostwritten byline to a newspaper syndicate for $15,000 ($187,000 today). Ruth hit home runs while Walsh's writers made him a hero, crafting his public image as a lovable scalawag. Were the stories true? It didn't matter--they sold. Many survive but have never been scrutinized until now. Drawing on primary sources, this book examines the stories, separating exaggerated facts from clear falsehoods. This book traces Ruth's ascendance as the first great media-created superstar and celebrity product endorser.
Babe Ruth was 40 and flabby in 1935. His days as a strapping, fearsome home run hitter were behind him. Baseball had flourished into big business through Ruth's swing and swag and didn't need him anymore. His dream was to become a manager but the New York Yankees--a dynasty he helped build--were not interested. But someone wanted him. Judge Emil Fuchs, luckless president of the Boston Braves, had lost a fortune on his perpetually losing team. Desperate to save the club from collapse, he needed Babe Ruth--not the fading slugger but the most famous brand on the planet. This book chronicles the Ruth and Fuchs partnership during a perplexing 1935 season with the 38-115 Braves--truly one of the worst baseball teams in history--along with Ruth's final games, back in the city where he debuted.
Traces his mischievous childhood in Baltimore before his life-changing enrollment in Saint Mary's Industrial School for Boys, where a strict code of conduct and his introduction to baseball inspired his historic career.
Award-winning sports writer Jane Leavy follows her New York Times runaway bestseller Sandy Koufax with the definitive biography of baseball icon Mickey Mantle. The legendary Hall-of-Fame outfielder was a national hero during his record-setting career with the New York Yankees, but public revelations of alcoholism, infidelity, and family strife badly tarnished the ballplayer's reputation in his latter years. In The Last Boy, Leavy plumbs the depths of the complex athlete, using copious first-hand research as well as her own memories, to show why The Mick remains the most beloved and misunderstood Yankee slugger of all time.
In the early 1920s, when the New York Yankees' first dynasty was taking shape, they were outplayed by their local rival, the New York Giants. Led by manager John McGraw the Giants won four consecutive National League pennants and two World Series, both against the rival Yankees. Remarkably, the Giants succeeded despite a dysfunctional and unmanageable front office. And at the center of the turmoil was one of baseball's more improbable figures: club president Charles A. Stoneham, who had purchased the Giants for $1 million in 1919, the largest amount ever paid for an American sports team. Short, stout, and jowly, Charlie Stoneham embodied a Jazz Age stereotype--a business and sporting man by day, he led another life by night. He threw lavish parties, lived extravagantly, and was often chronicled in the city tabloids. Little is known about how he came to be one of the most successful investment brokers in what were known as "bucket shops," a highly speculative and controversial branch of Wall Street. One thing about Stoneham is clear, however: at the close of World War I he was a wealthy man, with a net worth of more than $10 million. This wealth made it possible for him to purchase majority control of the Giants, one of the most successful franchises in Major League Baseball. Stoneham, an owner of racehorses, a friend to local politicians and Tammany Hall, a socialite and a man well placed in New York business and political circles, was also implicated in a number of business scandals and criminal activities. The Giants' principal owner had to contend with federal indictments, civil lawsuits, hostile fellow magnates, and troubles with booze, gambling, and women. But during his sixteen-year tenure as club president, the Giants achieved more success than the club had seen under any prior regime. In Jazz Age Giant Robert Garratt brings to life Stoneham's defining years leading the Giants in the Roaring Twenties. With its layers of mystery and notoriety, Stoneham's life epitomizes the high life and the changing mores of American culture during the 1920s, and the importance of sport, especially baseball, during the pivotal decade.
National Bestseller He was the Sultan of Swat. The Caliph of Clout. The Wizard of Whack. The Bambino. And simply, to his teammates, the Big Bam. Babe Ruth was more than baseball’s original superstar. For eighty-five years, he has remained the sport’s reigning titan. He has been named Athlete of the Century . . . more than once. But who was this large, loud, enigmatic man? Why is so little known about his childhood, his private life, and his inner thoughts? In The Big Bam, Leigh Montville, whose recent New York Times bestselling biography of Ted Williams garnered glowing reviews and offered an exceptionally intimate look at Williams’s life, brings his trademark touch to this groundbreaking, revelatory portrait of the Babe. From the award-winning author of the New York Times bestseller Ted Williams comes the thoroughly original, definitively ambitious, and exhilaratingly colorful biography of the largest legend ever to loom in baseball—and in the history of organized sports. Based on newly discovered documents and interviews—including pages from Ruth’s personal scrapbooks —The Big Bam traces Ruth’s life from his bleak childhood in Baltimore to his brash entrance into professional baseball, from Boston to New York and into the record books as the world’s most explosive slugger and cultural luminary.
A Companion to American Sport History presents a collection of original essays that represent the first comprehensive analysis of scholarship relating to the growing field of American sport history. Presents the first complete analysis of the scholarship relating to the academic history of American sport Features contributions from many of the finest scholars working in the field of American sport history Includes coverage of the chronology of sports from colonial times to the present day, including major sports such as baseball, football, basketball, boxing, golf, motor racing, tennis, and track and field Addresses the relationship of sports to urbanization, technology, gender, race, social class, and genres such as sports biography Awarded 2015 Best Anthology from the North American Society for Sport History (NASSH)
Rather than as a Falstaffian figure of limited intellect, Edmund Wehrle reveals Babe Ruth as an ambitious, independent operator, one not afraid to challenge baseball’s draconian labor system. To the baseball establishment, Ruth’s immense popularity represented opportunity, but his rebelliousness and potential to overturn the status quo presented a threat. After a decades-long campaign waged by baseball to contain and discredit him, the Babe, frustrated and struggling with injuries and illness, grew more acquiescent, but the image of Ruth that baseball perpetuated still informs how many people remember Babe Ruth to this day. This new perspective, approaching Ruth more seriously and placing his life in fuller context, is long overdue.
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
This informative two-volume set provides readers with an understanding of the fads and crazes that have taken America by storm from colonial times to the present. Entries cover a range of topics, including food, entertainment, fashion, music, and language. Why could hula hoops and TV westerns only have been found in every household in the 1950s? What murdered Russian princess can be seen in one of the first documented selfies, taken in 1914? This book answers those questions and more in its documentation of all of the most captivating trends that have defined American popular culture since before the country began. Entries are well-researched and alphabetized by decade. At the start of every section is an insightful historical overview of the decade, and the set uniquely illustrates what today's readers have in common with the past. It also contains a Glossary of Slang for each decade as well as a bibliography, plus suggestions for further reading for each entry. Students and readers interested in history will enjoy discovering trends through the years in such areas as fashion, movies, music, and sports.