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Augmenting Public Relations examines how existing technologies used in Public Relations (PR) are being significantly augmented because of the advent of Artificial Intelligence (AI). The book describes the opportunities and pitfalls of AI, recent and emerging technologies, and projections in their development, offering an introduction to practitioners on how they, too, can create their own AI-enhanced tools. The developments in augmented, virtual and meta-reality, aided by AI, have now become serious contenders for commercial communication, and the ability to harness this visual capability is explained in some detail. As is the ability for practitioners to automatically monitor and feed websites using Application Programming Interfaces (APIs). The book also considers computer games as a form of communication, and the evolving application of games supported by AI. In recent years, the PR monitoring industry has deployed AI to search for content of interest to clients across a vast range of media. It throws up huge amounts of data to be managed. The book explores how such resources can be harnessed for intelligence gathering and activity deployment in easy-to-understand language. The book also covers a range of other activities from ‘brain to computer communication’ to chatbots, including applications used by the Internet of Things, Security Issues and Crisis Management, and the crucial subject of Ethics. Examining a range of new practices for the PR industry, and covering both principles and applications, this book will be of great value to students, academics and practitioners alike.
As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.
What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.
New media has been gaining importance in the academic world as well as the artistic world through the concept of new media art. As the connections between art and communication technologies grow and further embrace a wide range of concepts, interpretations, and applications, the number of disciplines that will be touched will likewise continue to expand. Multidisciplinary Perspectives on New Media Art is a collection of innovative research on the methods and intersections between new media, artistic practices, and digital technologies. While highlighting topics including audience relationship, digital art, and computer animation, this book is ideally designed for academicians, researchers, high-level art students, and art professionals.
Tom and his friends expose the truth when a friendly rivalry becomes a cutthroat competition in this sixth novel in Tom Swift Inventors’ Academy—perfect for fans of The Hardy Boys or Alex Rider. To increase interest in Swift Academy, the school’s new PR rep announces the Invention Olympics, an event open to the public that will feature the students’ varied creative talents. Everyone’s excited to show off their latest ideas. But when the rep invites a production company to film a new reality show about the academy, the plan is met with a lot less enthusiasm. Tom and his friends have mixed reactions to the new attention. Some of them are loving the spotlight, while others want nothing to do with the show, and it’s causing cracks in the group’s rock-solid bonds. But Tom quickly realizes that they aren’t the only ones at school on edge. The reality show producers seem to be pitting students against one another to create more drama for the screen. And as the Invention Olympics approaches, he starts to suspect that the filming may be a cover for something even more nefarious. Can he and his friends figure out the truth before the reality show has real-world consequences?
With the explosive growth in mobile phone usage and rapid rise in search engine technologies over the last decade, augmented reality (AR) is poised to be one of this decade's most disruptive technologies, as the information that is constantly flowing around us is brought into view, in real-time, through augmented reality. In this cutting-edge book, the authors outline and discuss never-before-published information about augmented reality and its capabilities. With coverage of mobile, desktop, developers, security, challenges, and gaming, this book gives you a comprehensive understanding of what augmented reality is, what it can do, what is in store for the future and most importantly: how to benefit from using AR in our lives and careers. - Educates readers how best to use augmented reality regardless of industry - Provides an in-depth understanding of AR and ideas ranging from new business applications to new crime fighting methods - Includes actual examples and case studies from both private and government application
Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.
This book constitutes the refereed proceedings of the 8th International Conference on Augmented Reality, Virtual Reality, and Computer Graphics, AVR 2021, held in Italy, in September 2021. Due to COVID-19 pandemic the conference was held virtually. The 38 full and 14 short papers were carefully reviewed and selected from 69 submissions. The papers discuss key issues, approaches, ideas, open problems, innovative applications and trends in virtual reality, augmented reality, mixed reality, applications in cultural heritage, in medicine, in education, and in industry.