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This book " ... explains how social media can be used to destroy as well as to build. It offers actionable strategies to prevent and prepare for disasters before they strike your company. And it shows you how creative engagement can turn critics into raving fans."--Back cover.
At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.
In praising “the witty high school romp” How I Paid for College, the New York Times Book Review said, it “makes you hope there’s a lot more where this came from.” There is. In this hilarious sequel Attack of the Theater People, Edward Zanni and his merry crew of high school musical-comedy miscreants move to the magical wonderland that is Manhattan. It is 1986, and aspiring actor Edward Zanni has been kicked out of drama school for being “too jazz hands for Juilliard.” Mortified, Edward heads out into the urban jungle of eighties New York City and finally lands a job as a “party motivator” who gets thirteen-year-olds to dance at bar mitzvahs and charms businesspeople as a “stealth guest” at corporate events. When he accidentally gets caught up in insider trading with a handsome stockbroker named Chad, only the help of his crew from How I Paid for College can rescue him from a stretch in Club Fed. Laced with the inspired zaniness of classic American musical comedy, Attack of the Theater People matches the big hair of the eighties with an even bigger heart.
Over 1 million sold in series! Patrick and Beth learn that Mr. Whittaker’s fancy ring can be seen inside the Imagination Station but not outside of the machine. A mysterious letter leads the cousins to fifth-century Rome in search of a special cup that belongs to a monk. If found, the cup could keep the mysterious Albert out of prison. At the Roman Colosseum, Emperor Honorius is hosting a gladiator battle in celebration of a war victory. Beth attends the event as the emperor’s slave; Patrick attends as a monk’s apprentice but is taken prisoner and sent to fight in the arena. During their adventure, the cousins meet Telemachus (a true historical figure), a monk who believes that fighting is wrong. Telemachus is willing to risk everything—even his life—to stop the killing. When the cousins return with the cup, they find that a third letter has been sent with more information about Albert’s fate.
Take on the perspective of an attacker with this insightful new resource for ethical hackers, pentesters, and social engineers In The Art of Attack: Attacker Mindset for Security Professionals, experienced physical pentester and social engineer Maxie Reynolds untangles the threads of a useful, sometimes dangerous, mentality. The book shows ethical hackers, social engineers, and pentesters what an attacker mindset is and how to use it to their advantage. Adopting this mindset will result in the improvement of security, offensively and defensively, by allowing you to see your environment objectively through the eyes of an attacker. The book shows you the laws of the mindset and the techniques attackers use, from persistence to “start with the end” strategies and non-linear thinking, that make them so dangerous. You’ll discover: A variety of attacker strategies, including approaches, processes, reconnaissance, privilege escalation, redundant access, and escape techniques The unique tells and signs of an attack and how to avoid becoming a victim of one What the science of psychology tells us about amygdala hijacking and other tendencies that you need to protect against Perfect for red teams, social engineers, pentesters, and ethical hackers seeking to fortify and harden their systems and the systems of their clients, The Art of Attack is an invaluable resource for anyone in the technology security space seeking a one-stop resource that puts them in the mind of an attacker.
From the senior counsel to the 9/11 Commission, a mesmerizing real-time portrayal of that day, why we weren?t told the truth, and why our nation is still at risk. As one of the primary authors of the 9/11 Commission Report, John Farmer is proud of his and his colleagues? work. Yet he came away from the experience convinced that there was a further story to be told, one he was uniquely qualified to write. Now that story can be told. Tape recordings, transcripts, and contemporaneous records that had been classified have since been declassified, and the inspector general?s investigations of government conduct have been completed. Drawing on his knowledge of those sources, as well as his years as an attorney in public and private practice, Farmer reconstructs the truth of what happened on that fateful day and the disastrous circumstances that allowed it: the institutionalized disconnect between what those on the ground knew and what those in power did. He details ?terrifyingly and illuminatingly?the key moments in the years, months, weeks, and days that preceded the attacks, then descends almost in real time through the attacks themselves, portraying them as they have never before been seen. Ultimately, Farmer builds the inescapably convincing case that the official version not only is almost entirely untrue but serves to create a false impression of order and security. The ground truth that Farmer captures suggests a very different scenario?one that is doomed to be repeated unless the systemic failures he reveals are confronted and remedied.
Build Customer Relationships and Win Big Revenue! “Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen your customers’ trust and grow your revenues, I suggest you read Winning the Customer and you will win.” —Bob Reynolds, President & CEO, Putnam Investments “Lou Imbriano rescues the word ‘winning’ from the clutches of Charlie Sheen . . . and, like a Patriots playbook, Lou takes you through his game plan for successfully building a victorious team that opponents will respect and fear . . . from who should be answering your phone to effectively saying ‘no,’ it’s all there . . . lazy, unmotivated people, this is not for you. . . .” —Steve Levy, ESPN SportsCenter anchor “Imbriano definitely made his mark in the NFL and now he’s an MVP again with his new book, Winning the Customer. Lou’s down-to-earth marketing philosophies, which he brought to the Patriots, epitomize how everyone, in any industry, should approach marketing. If you want to truly know how to build remarkable business relationships, read Winning the Customer.” —Michael O’Hara Lynch, Head of Global Sponsorship, Visa “At a time when consumers have the power to use media where and how they choose, to like, dislike, and share their opinion on products and corporations, brand engagement is the best answer to build emotional and enduring relationships between brands and all their relevant communities. This book should be given to anyone who wants to understand the new dynamics that can bond brands with their ever-demanding customers.” —Lucien Boyer, President & Global CEO, Havas Sports & Entertainment About the Book: During his nine years in senior marketing positions with the New England Patriots, Lou Imbriano laid the foundation and marketing vision for the football team that led to its astronomical growth and explosive revenue—perfectly positioning them to be ready for when the Patriots became repeat Super Bowl champions and the NFL brand to beat. Now CEO of TrinityOne, a strategic marketing firm, Lou has an undefeated record of showing all types of companies how to tackle customer relationships and convert them into tangible revenue. In Winning the Customer, Lou delivers his original strategies for both short- and long-term financial success: The Marketing Playbook: how to identify those who are dying to spend money with you Relationship Architecture: how to connect with customers in meaningful ways and create “memorable moments” The Revenue Game: how to build revenue instead of selling concepts Throughout the book, you’ll find Lou’s dynamic personal stories drawn right from his years of real-world business experience. He’s learned that to maximize revenue, every organization must both turn its customers into fans and coax those fans to spend freely. Winning the Customer shows you how to do just that using the Three Tiers of Customer Relationships. Imbriano shares his strategies with his innovative DELIVERS system: Dedication, Entertainment, Loyalty, Investment, Vision, Energy, Responsibility, and Sacrifice. Filled with practical information and written in Lou’s inimitable conversational style, Winning the Customer is your all-pro offensive attack against old, ineffective methods and flat results. Lou’s tools will give any business an inspired team, supersized income, and a virtual stadium full of engaged, high-paying customers.
The wording "Under Attack" implies a dangerous situation - one that signifies we are currently under assault. In this book, the Celebrity Experts(r) showcased are in the vanguard of protecting data and sensitive information under threat - the threat of digital information being made available to unscrupulous sources, and at times just pure vandalism. There are very few businesses, organizations or even individuals left in this country that don't use electronics today. The Electronic Revolution has been all-encompassing. Remaining vestiges of 'old world' practices - like manually writing or recording transactions or events, or the time-honored tradition of 'hiding money under the mattress' - have all but disappeared. So, along with the use of bows and arrows and pony dispatch riders, these are becoming historical markers strewn along the path of progress. The Celebrity Experts(r) in this book are people who are in business to protect digital information. In addition to unscrupulous sources that wish to profit from competitive information, businesses also have to deal with governmental regulations that ensure both consumers privacy as well as organizational transparency as well. Penalties for not adopting legislated governmental requirements in medical, financial and various other industries are severe. The information herein highlights the usefulness and ability of these experts - and their expertise is varied. We should not be surprised that electronic systems are "Under Attack," and also, that these Celebrity Experts(r) are not merely qualified, but more importantly, experienced in helping stave off the inevitable attacks that businesses, governments and organizations face daily. Using such expertise is a form of insurance, without which the cost of remediation can be devastatin
Based on his first-hand experiences and observations of how the Department of Homeland Security is failing to make America safe, Ervin shows the real threats we face--from nuclear attack to homegrown terrorism. Pushed out by the White House for refusing to sugarcoat its failures, Ervin candidly discusses the circumstances of his departure. He takes the reader inside the decision-making councils of this newest department of the U.S. government, and shows how his team's prescriptions for urgent change were ignored--leaving the US vulnerable to another terrorist attack.
In his no-holds-barred memoir, Sapp Attack!, Warren Sapp, one of the NFL's most hilarious and candid personalities, reveals a side of football most fans have never before seen. Big Man. Big Talent. Big Star. Big Mouth. Big Heart. Big Personality. Big Smile. Big Headlines. Warren Sapp, one of pro football's most dominating defensive players both on and off the field, has a reputation for being bold, brash, knowledgeable, and outspoken. During his All-American career at the University of Miami, 13 seasons as an NFL star, four years on the NFL Network and one very big season on Dancing with the Stars, Sapp has never held back. Now he brings that same fearless attitude to his memoir, a book that will create controversy and headlines; in other words, pure Warren Sapp. Sapp has won every award possible for a defensive player, but it wasn't just his extraordinarily athletic ability that made him a star; it was also his ability to understand the subtleties of the game. He writes about working his way up from the high school gridiron to one of the top college football programs in the country, to the NFL, and reveals how the system actually works—the behind-the-scenes plays that fans rarely get to see. He'll discuss what it was like to face some of the greatest players in NFL history, including Hall of Famers Steve Young and Jerry Rice, both of whom he put out of the game, and Bret Favre, whom he sacked eleven times during his career. In this revealing, hilarious, and must-read book, Sapp offers readers a look inside the life of one of football's biggest stars and shares his often controversial opinions about the state of pro football today and its future.