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Rice consumption in Ghana has more than quadrupled in the last 60 years, becoming a common staple food. However, this increasing demand is being met by imports. The rise in rice imports has led to a renewed interest in promoting domestic production of rice to substitute for imported rice. However, it is not clear how current rice development policies are informed by the preferences of consumers for specific quality attributes of rice. This study assesses the preferred rice qualities that drive consumption of local rice in Ghana. Through a review of previous studies on consumer preferences of rice complemented with information collected through interviews with local rice traders, millers, and other stakeholders, this paper describes the types of rice and their sources, the types of rice consumers, and the packaging and quality attributes of local rice in key markets in Ghana. We find that the quality of branded local rice types has improved in recent years. However, unbranded local rice in Ghana is still commonly contaminated with foreign materials, is made up of co-mingled varieties, and has a large share of broken and yellowish grain. In addition, local rice continues to be sold at a lower price than imported rice of same quality. This is largely due to the perceived low quality of local rice by consumers that results in low demand. Marketing campaigns and sensitization to advocate for consumption of local rice are recommended policy options to increase consumer awareness and to build demand for quality local rice in Ghana.
On title page & cover: International Rice Research Institute
A multidisciplinary graduate and practitioner guide, first published in 2000, which offers the theory and application of stated choice methods.
Cereal Grains: Assessing and Managing Quality, Second Edition, provides a timely update to this key reference work. Thoroughly revised from the first edition, this volume examines the latest research and advances in the field. New chapters have been added on alternative grains, including ancient grains and pseudocereals, biosecurity, and industrial processing of grains, amongst others. Quality and food safety are important throughout the value-addition chain, from breeding, production, harvest, storage, transport, processing, and marketing. At all stages, analysis is needed so that quality management can proceed intelligently. These considerations are examined for each of the major cereal species, including wheat (common and durum), rye and triticale, barley and oats, rice, maize (corn), pseudocereal species, sorghum, and the millets. Divided into five sections, the book analyses these for the range of cereal species before a final section summarizes key findings. - Documents the latest research in cereal grains, from their nutraceutical and antioxidant traits, to novel detection methods - Provides a complete and thorough update to the first edition, analyzing the range of major cereal species - Presents detailed advice on the management of cereal quality at each stage of production and processing
The recent escalation of world food prices – particularly for cereals - prompted mass public indignation and demonstrations in many countries, from the price of tortilla flour in Mexico to that of rice in the Philippines and pasta in Italy. The crisis has important implications for future government trade and food security policies, as countries re-evaluate their reliance on potentially more volatile world markets to augment domestic supplies of staple foods. This book examines how government policies caused and responded to soaring world prices in the particular case of rice, which is the world's most important source of calories for the poor. Comparable case studies of policy reactions in different countries, principally across Asia, but also including the USA, provide the understanding necessary to evaluate the impact of trade policy on the food security of poor farmers and consumers. They also provide important insights into the concerns of developing countries that are relevant for future international trade negotiations in key agricultural commodities. As a result, more appropriate policies can be put in place to ensure more stable food supplies in the future. Published with the Food and Agriculture (FAO) Organization of the United Nations
Economists, psychologists, and marketers are interested in determining the monetary value people place on non-market goods for a variety of reasons: to carry out cost-benefit analysis, to determine the welfare effects of technological innovation or public policy, to forecast new product success, and to understand individual and consumer behavior. Unfortunately, many currently available techniques for eliciting individuals' values suffer from a serious problem in that they involve asking individuals hypothetical questions about intended behavior. Experimental auctions circumvent this problem because they involve individuals exchanging real money for real goods in an active market. This represents a promising means for eliciting non-market values. Lusk and Shogren provide a comprehensive guide to the theory and practice of experimental auctions. It will be a valuable resource to graduate students, practitioners and researchers concerned with the design and utilization of experimental auctions in applied economic and marketing research.
At a time when Africa's food security stands threatened, Realizing Africa's Rice Promise provides a comprehensive overview of state-of-the-art research and recommendations for dealing with future challenges. With contributions from the key scientists working on rice in Africa, this volume addresses policy, genetic diversity and improvement, sustainable productivity enhancement, innovations and value chains. The book is useful for researchers, policy makers, agricultural ministries, donors, regional and sub-regional organizations, non-governmental development organizations and universities.
The importance of rive as a world crops, and its principal characteristics. The modern rice plant and the new technology: Greater potentials for rice production in the tropics. Problems of postharvest technology. Rice marketing. Some successful rice production programs. Promising rice research. Elements of a successful accelerated rice production program. A national rice program: putting the ingredients together.
New evidence this year corroborates the rise in world hunger observed in this report last year, sending a warning that more action is needed if we aspire to end world hunger and malnutrition in all its forms by 2030. Updated estimates show the number of people who suffer from hunger has been growing over the past three years, returning to prevailing levels from almost a decade ago. Although progress continues to be made in reducing child stunting, over 22 percent of children under five years of age are still affected. Other forms of malnutrition are also growing: adult obesity continues to increase in countries irrespective of their income levels, and many countries are coping with multiple forms of malnutrition at the same time – overweight and obesity, as well as anaemia in women, and child stunting and wasting.