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This volume brings together the insights of theories of management and marketing to give an original, alternative view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. It also provides insights into the way the traditional religions are fighting back as they lose numbers to NRMs and are forced to adopt innovative proselytizing strategies and a new global mindset. In order to develop this path-breaking theoretical perspective on globalizing Asian religions, eleven authors in this collection have recast their original empirical data on individual Asian religions to focus on the way these organizations are managed in an overseas or global context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. Others have adopted a national, regional or global focus in relation to the transnational reach of specifically Japanese religions in North and South America, the EU and Africa. The book examines strategies for global proselytization in a variety of local ethnographic contexts, and thus contributes to the scholarly work on the "glocalisation" of religions.
Includes entries for maps and atlases.
Digital media is changing the ways in which religion is practiced, understood, proselytised and countered. Religious institutions and leaders use digital media to engage with their congregations who now are not confined to single locations and physical structures. The faithful are part of online communities which allow them a space to worship and to find fellowship. Migrant and mobile subjects thus are able to be connected to their faith -- whether home grown or emerging -- wherever they may be, providing them with an anchor in unfamiliar physical and cultural surroundings. As Asia rises, mobilities associated with Asian populations have escalated. The notion of 'Global Asia' is a reflection of this increased mobility, where Asia includes not only Asian countries as sites of political independence, but also the transnational networks of Asian trans/migrants, and the diasporic settlements of Asian peoples all over the world. This collection features cutting edge research by scholars across disciplines seeking to understand the role and significance of religion among transnational mobile subjects in this age of digital media, and in particular, as experienced in Global Asia.