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A Runaway Train in Space ...a Supersonic Cyclone over the Great Plains ...Air Traffic Controllers Swilling Coffee While the Sky Falls ...A General Strike on the Moon ...a M.U.S.H. Gone Too Far ...Keep-Away on a Space Station and a Loving, Toxic Touch...Short Stories of the 21st Century that will drag you back for more Short-story collection, ASCENT STAGE. Fourth Edition Regular Print Trade Softcover Only at lulu.com and selected sf trade shows in USA
Allow me to blast a ray of sunshine through the murky clouds hovering over advertising agencies and marketing departments alike. If you've got talent, I can keep you from rolling an embarrassing string of gutter balls. Chew With Your Mind Open is here to make it make sense to the degree that advertising ever will. The politics. The personalities. The nonstop problems in need of smart and effective solutions. I was lucky. I had a great thinker in my corner for over two decades. A rock-solid, real-live 24/7 mentor. My father, Guy Day, knew the advertising racket well and was no stranger to remarkable creative work. He co-founded Chiat/Day as a writer and was the agency's president, twice. My dad helped inspire some of the best advertising of the 20th century, Apple's "1984" Super Bowl spot for example. He also inspired me. What my father gave me, is what I'm now ready to give you. Just enough big-picture guidance to be dangerous. My advice can keep you from falling into unproductive time-sucks and sinking in conceptual quicksand. I'll help you avoid the chronic wallowing, unneeded politicking, and blame game that's all too common in the business. I'll help you develop good habits that will serve you well in the worst of times. Throughout my book, I'll share how I got -- and still get -- my best thinking through the gauntlet without collecting a huge assortment of knives in my back. Granted, a few of them will be unavoidable. I'll address that part, too. My knowledge comes from real-life experiences, and my book is broken down by subject and is served one easily digestible nugget at a time. Sometimes my experiences are funny, other times embarrassing, but they always reveal an underlying truth and a learning opportunity that could spare you some scar tissue. Along the way, readers will be in the room with me as I present work, defend it, debate clients, and push the best thinking forward.
Highly illustrated account of the greatest moments of space exploration.
National Federation of Press Women National Communications Contest, First Place for Autobiography/Memoir Delaware Press Association Communications Contest, First Place for Autobiography/Memoir In this one-of-a-kind memoir, Jack Clemons—a former lead engineer in support of NASA—takes readers behind the scenes and into the inner workings of the Apollo and Space Shuttle programs during their most exciting years. Discover the people, the events, and the risks involved in one of the most important parts of space missions: bringing the astronauts back home to Earth. Clemons joined Project Apollo in 1968, a young engineer inspired by science fiction and electrified by John F. Kennedy’s challenge to the nation to put a man on the moon. He describes his experiences supporting the NASA engineering team at what is now the Johnson Space Center in Houston, where he played a pivotal role in designing the reentry and landing procedures for Apollo astronauts and providing live support as part of the Mission Control Center’s backroom team. He went on to work on Skylab and the Space Shuttle Program, eventually assuming leadership for the entire integrated software system on board the Space Shuttle. Through personal stories, Clemons introduces readers to many of the unsung heroes of the Apollo and Space Shuttle missions—the people who worked side by side with NASA engineers supporting reentry and landing for each Apollo mission and the software team who fashioned the computer programs that accompanied the crews on the Space Shuttle. Clemons worked closely with astronauts who relied on him and his fellow engineers for directions to their destination, guidance on how to get there, control of their fate during their journeys, and a safe return. He reveals problems, challenges, and near-disasters previously unknown to the public and offers candid opinions on the preventable failures that led to the loss of fourteen astronauts in the Challenger and Columbia tragedies. Highlighting the staggering responsibility and the incredible technological challenges that Clemons and his colleagues took on in the race to reach the moon and explore the mysteries of space, this book is a fascinating insider’s view of some of the greatest adventures of the twentieth century.
“This behind-the-scenes look at the first Apollo moon landing has the feel of a public television documentary in its breadth and detail” (Publishers Weekly, starred review). Here is a rare perspective on a story we only thought we knew. For Apollo 11, the first moon landing, is a story that belongs to many, not just the few and famous. It belongs to the seamstress who put together twenty-two layers of fabric for each space suit. To the engineers who created a special heat shield to protect the capsule during its fiery reentry. It belongs to the flight directors, camera designers, software experts, suit testers, telescope crew, aerospace technicians, photo developers, engineers, and navigators. Gathering direct quotes from some of these folks who worked behind the scenes, Catherine Thimmesh reveals their very human worries and concerns. Culling NASA transcripts, national archives, and stunning NASA photos from Apollo 11, she captures not only the sheer magnitude of this feat but also the dedication, ingenuity, and perseverance of the greatest team ever—the team that worked to first put man on that great gray rock in the sky. Winner of the Robert F. Sibert Informational Book Award “An edge-of-your-seat adventure . . . Lavishly illustrated . . . This exhilarating book . . . will captivate.” —Chicago Sun-Times “Thimmesh gives names and voices to the army that got Neil Armstrong and company to the moon and back. The result is a spectacular and highly original addition to the literature of space exploration.” —The Horn Book “This beautiful and well-documented tribute will introduce a new generation to that triumphant time.” —Kirkus Reviews (starred review)
The Greatest Adventure explores the past, present, and future of the space race. The space race was perhaps the greatest technological contest of the twentieth century. It was a thrilling era of innovation, discovery, and exploration, as astronauts and cosmonauts were launched on space missions of increasing length, complexity, and danger. The Greatest Adventure traces the events of this extraordinary period, describing the initial string of Soviet achievements: the first satellite in orbit; the first animal, man, and woman in space; the first spacewalk; as well as the ultimate US victory in the race to land on the moon. The book then takes the reader on a journey through the following decades of space exploration to the present time, detailing the many successes, tragedies, risks, and rewards of space exploration.