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As a constantly evolving and developing industry, the music business environment continues to establish new standards in terms of operational efficiency, dynamics between the different parties involved in the professional cycles, and constructing and performing methodologies in the process of achieving the desired results that all the participants in the music world have to adapt to in order to establish a sustainable career. Hence, the main purpose of this book is to provide practical advice suitable to both aspiring music professionals and artists that need detailed guidance in the process of developing the basis of a fruitful, promising, and sustainable profile, not only in terms of business performance, but psychologically as well.
Allen prepares you for the realities of successfully directing the careers of talented performers in the high-risk, high-reward music business. You will learn to prepare yourself for a career in artist management - and then learn the tools to coach, lead, organize time, manage finances, market an artist, and carve out a successful career path for both yourself and your clients. The book features profiles of artist managers, an exclusive and detailed template for an artist career plan, and samples of major contract sections for artist management and record deals. Updated information including a directory of artist management companies is available at the book's companion website. A peer reviewer for Artist Management for the Music Business proclaimed ".this is going to be an excellent text. It contains many unique insights and lots of valuable information. This is essential reading for managers, students, and artists in the music business.
The authoritative, standard reference on artist management in the music industry expands its insights even further in this updated edition, formerly titled Successful Artist Management. Earning accolades for years, including ASCAP's prestigious Deems Taylor Award for books on the industry, this vital reference keeps pace in its third edition with the demands of the ever-changing musical entertainment field. Emphasizing that, despite the glamour of the industry, artist management is still subject to the solid rules that govern all good business practice, the authors include interviews with top record executives; coverage of new forms of business, such as the limited-liability company; and updates on the legal framework of the music industry. Professional and aspiring managers and career-minded performers will find guidance on topics like: -- establishing the artist-manager relationship and contract -- setting up the artist's career plan and image formation -- choosing attorneys, accountants, and business advisors -- forming development teams for various performance media -- handling success, money management, and moving toward stardom.
Anyone managing an artist’s career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts "move," as well as how to manage and navigate a music-based career. Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth. The book is full of valuable practical insights. It includes interviews and case studies with examples of real-world management issues and outcomes. Updates to this new edition include a new chapter for independent, self-managing artists, expanded and updated sections on networking, social media, and streaming, and a basic introduction to data analytics for the music business. This book gives access to resources about artist management and the music business at its companion website, www.artistmanagementonline.com.
A guide to the study and practice of the music industries in the 21st century. Tying academic research to industry insight, it helps students understand the range of roles and institutions they need to know in order to manage artists and to promote and sell music.
The authors show how to "manage" ingenuity--and "manufacture" the next great idea, in other words they tell what managers need to know about how artists and highly creative people work.
Artist Management for the Music Business provides clear in depth information on what to do as an artist manager and how to do it. The book looks at the application of classic management theory to artist management, includes profiles of successful artist managers as well as offering skill development for planning, coaching, and leading.
Artists are creative workers who drive growth in the creative and cultural industries. Managing artistic talent is a unique challenge, and this concise book introduces and analyses its key characteristics. Artist Management: Agility in the Creative and Cultural Industries makes a major contribution to our understanding of the creative and cultural industries, of artistic and managerial creativities, and of social and cultural change in this sector. The book undertakes an extensive exploration of the increasingly pivotal role of artist managers in the creative and cultural industries and argues that agile management strategies are useful in this context. This book provides a comprehensive and accessible account of the artist–artist manager relationship in the twenty-first century. Drawing from research interviews conducted with artist managers and self-managed artists in five cities (New York, London, Toronto, Sydney and Melbourne), this book makes an original contribution to knowledge. Nation-specific case studies are highlighted as a means of illuminating various thematic concerns. This unique book is a major piece of research and a valuable study aid for both undergraduate and postgraduate students of subjects including arts management, creative and cultural industries studies, arts entrepreneurship, business and management studies and media and communications.
This authoritative reference on artist management in the music industry is the standard for all phases of managing a musician's career from both the artist's and manager's point of view. This substantially updated edition covers the major changes that have transformed the business world and music industry over the past six years. Particular emphasis is given to the impact of the Internet, including the MP3 controversy and its lingering ramifications, copyright licensing on the Web, navigating trade identity issues on the Net, domain names, and the high-tech fight against cyberpiracy. Included are real-world examples-as well as new interviews with top booking agents, personal managers, concert promoters, record company executives, road managers, and artists. • For aspiring and professional managers in the music/entertainment field as well as musicians, music publishers, and record company personnel • Winner of the presigious ASCAP Deems Taylor Award for excellence in music publishing • This replaces 0-8230-7705-5, which sold more than 25,000 copies
David J. Spangenberg (Professor Pooch) Music Business Career Guidance Educator/Author, Consultant, Mediator Entertainment Contract Specialist This course shows you how to become a Successful... Singer/Performer Musician, Band, Group and/or Manager Step by Step, in Simple, Easy-to-understand "People Talk" Includes Understanding a Contract Between Artist & Manager - and How to Negotiate It! If you wish to become a Successful Singer or Member of a Successful Group or Band, you should know as much as you can about "The Music Biz". You should know how it operates and the correct steps to take, in the right order, to achieve Success - including, choosing the right Manager to help "guide you"... Likewise, if you wish to become a Successful Manager, you must choose the right Artist to Manage, and know what you must do to help Your Artist move up the "Road to Success". This Business is large and sophisticated and requires a solid TEAM. Every successful Artist has a Great Manager - and every successful Manager has a Talented Artist. Simply put, the left hand must know what the right hand is doing (or should be doing) or you as an Artist/Band or Manager are heading for a very short career! Each must know and understand the Music Business plus everything they can about the other, if they wish to become successful. Upon completion of this course... 1. As an Artist, you will know if, when and why you need a Personal Manager, how to choose one to be your Manager, and what they can and cannot do for you. 2. As an Artist or a Manager, you will be able to read, understand and negotiate the main points of an Artist/ Management Contractual Agreement. 3. As a Manager, you will know what to look for in a Performing Artist and be able to decide whether or not to Manage them. 4. As a Manager or Artist, you will be able to choose the right Musicians and Singers to work with and the proper way to prepare for performances, including choosing the proper recording material, and creating and refining the Artist's "image". 5. You will be able to promote the Artist for performances, and be able to get "gigs". 6. You will be able to choose the correct Production or Record Company, and be able to properly promote the Artist to them. 7. You will be able to understand and negotiate the important points of Artist/Record Company and Artist/Production Company Contractual Agreements. 8. Much, Much More...