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Exploring the developing practice of advertising in the nineteenth and early twentieth centuries, The Art of Advertising presents illuminating essays alongside striking illustrations from the John Johnson Collection of Printed Ephemera. Featuring rarely-seen images from the 1700s to the 1900s by a wide range of artists, including influential illustrators such as John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past. During this period, advertisers pushed the boundaries of a new medium by exploring innovative printing techniques, manipulating language, inspiring new art forms, and introducing advertising to unexpected formats such as calendars, bookmarks, and games. This collection of essays examines the extent to which these standalone advertisements--which have survived by chance and are now divorced from their original purpose--provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion, and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics, and local history. With contributions from Michael Twyman, Lynda Mugglestone, Helen Clifford, Ashley Jackson, and David Tomkins, The Art of Advertising is a richly informative assessment of the role advertising plays in our culture.
This collection of vintage turn-of-the 19th Century American Advertising Art Posters tell a story of an Age gone by - in effect a view into the past - the history of our countries fashions and way of life. This volume contains 50 of the very best specimens of those that survive. A book to put on the coffee table to peruse in a spare moment and contemplate on the way things were.
This is the first book to present a comprehensive survey of the Modernist style as it emerged in America in the periods from 1920 to 1960 in various media - advertising, information design, identity, magazine design, print, dimensional design and posters. It examines the great works which by the mid-century had defined American graphic design. Opening with a section devoted to the emergence of Modernism, the book covers the major historical influences, such as European avant-garde art movements, technology, geopolitical issues, popular culture, educational innovations (such as the Bauhaus), architecture, industrial design and photography. The body of the book then collects together the key works in a chronological order from the 1930s to 1950s. The final section shows the impact of and reactions to this Modernist influence as graphic styles matured into the 1960s and beyond. Each exemplar is accompanied by an extended caption detailing the designer, date, client, connection to relevant context and anecdotal
Will Bradley (1868–1962) was among the first American artists to realize the immense possibilities creative design held for the business world. Experimenting with typefaces, decorative illustrations, layouts, and print, he produced posters, advertisements, book designs, and magazine covers that were practical as well as striking and original works of art. At the turn of the century, Bradley was in the forefront of the American Arts and Crafts Movement, and his iconic posters from the 1890s brought Art Nouveau into the forefront of American graphic art and advertising design. This full-color volume contains more than 100 examples of Bradley's finest work, revealing his skills as artist, illustrator, type designer, advertiser, and printer. From his earliest asymmetrical, curvilinear designs through his elegant adaptation of the Art Nouveau style, his bold typefaces, and his book illustrations, this collection reveals the wide and versatile range of Bradley's art. This edition includes Bradley's extremely readable "Notes Toward an Autobiography," tracing the artist's life from his work as a printer's devil in Michigan through his career as an art supervisor for the vast Hearst printing empire. Bradley's reminiscences offer not only a personal introduction to his art but also fascinating glimpses of America during a colorful bygone era.