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The common cold is unlike any other human disease because of two f- tors: firstly, it is arguably the most common human disease and, secondly, it is one of the most complex diseases because of the number of viruses that cause the familiar syndrome of sneezing, sore throat, runny nose and nasal congestion. These two factors have made a ‘cure’ for the common cold one of the most difficult scientific and clinical endeavours (a topic often d- cussed in the popular media, where comparisons are made with the ease of putting a man on the moon). The present book brings together a wide range of experts from epidemiologists to virologists and pharmacologists to look at recent advances in our knowledge of the common cold. In some respects the book is unique, as it focuses on the common cold, a syndrome so familiar to the layperson but one that receives little attention from the scientist and clinician. The common cold can be viewed from many different aspects as illustrated in Figure 1. The core knowledge for understanding the common cold must first come from virology and this is discussed in several chapters of the book. There have been major advances in this field because of the use of new methods of detecting viruses such as polymerase chain reaction techniques that have greatly aided our understanding of the epidemiology of viruses associated with common cold.
Cold Wars tells the story of the common cold, the most widespread disease of all. From ancient Egypt to the space age, colds have plagued mankind, and many attempts have been made to find a cure. Today, we spend millions of pounds on remedies and businesses lose millions of pounds through employee sickness- but are we any closer to conquering the cold? In the aftermath of the Second World War, a concerted effort was made in the UK to resolve the scientific conundrum of the common cold. A Common Cold Unit was established near Salisbury, making use of some rather primitive facilities provided by the American Red Cross, and for nearly 50 years was part of the British medical establishment. Much of the research was done on volunteers, who came in large numbers to the CCU to spend days in isolation while scientists attempted to give them a cold. Many eminent scientists, including James Lovelock, were part of the attempt to understand the common cold. This book begins with a brief history of colds through the centuries, describing what earlier generations believed and the strange treatments they tried. That the cold was caused by a virus was only uncovered at the beginning of the last century. The authors vividly describe the establishment of the Common Cold Unit, and its work in uncovering the causes and transmission of the cold and analysing possible treatments. Finally, they assess the progress made in recent years in understanding the psychological aspects of colds, and the latest research on prevention and cures. Cold Wars offers a fascinating account of an eccentric, but effective, attempt to unravel the mysteries of the common cold.
"This is the colorful and dramatic biography of two of America's most controversial entrepreneurs: Moses Louis Annenberg, 'the racing wire king, ' who built his fortune in racketeering, invested it in publishing, and lost much of it in the biggest tax evasion case in United States history; and his son, Walter, launcher of TV Guide and Seventeen magazines and former ambassador to Great Britain."--Jacket.
Performing a thorough and detailed study of one of the most common yet less accurately understood causes of human illness, this all-inclusive reference examines the epidemiology, pathophysiology, and future treatment options for asthma and respiratory infections. Contains up-to-date results from clinical trials of antiviral agents that expl
Indispensable for continuous education and advanced training All editors with international reputation and contributing authors with great expertise in their topic Well-structured text and design, quick and easy to read Bridges the gap between primary literature and daily practice Every 2nd year each subject is covered with timely information about new developments in the specialised field
A TELL IS AN ACTION THAT TELLS YOU WHAT SOMEONE IS THINKING, EVEN IF THAT PERSON DOESN'T KNOW IT THEMSELVES. AND TELLS ARE HIGHLY INFORMATIVEa The way you stand when you're talking to others, how you move your feet, your hands, your eyes - even your eyebrows - says a lot about your commitment to a conversation and your underlying attitude. Your actions and stance can also affect how long you get to talk and how often you get interrupted. Even when you're seated, the position of your arms and legs provides a wealth of information about your mood and intentions, showing whether you feel dominant or submissive, preoccupied or bored. But Tells aren't confined merely to conversations; when you are alone you are constantly shifting your body - and each movement, each gesture provides clues about your state of mind. In this illuminating book, Peter Collett, social psychologist, former Oxford don and Big Brother's resident psychologist, introduces us to the fascinating concept of Tells, showing how they work, where they come from and how to identify and iterpret them. Whilst sentizing readers to the motives and actions of other people, this invaluable guide also focuses on the messages that we unwittingly send, and the impact that these might have on those around us. Comprehensive and accessible in its approach, and written in the tradition of the international bestseller, Manwatching, THE BOOK OF TELLS offers a new, unifying vocabulary for understanding human communication and social influence - and a unique opportunity to read yourself, and others.