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In Analyzing Everyday Texts, author Glenn F. Stillar provides a comprehensive and well-illustrated framework for the analysis of everyday texts by outlining and integrating three different perspectives: discoursal, rhetorical, and social. First, the tools of each perspective are carefully explicated in chapters on the resources of discoursal, rhetorical, and social theory. These three perspectives are then brought together in extensive analyses of various everyday texts. Finally, the book reflects on the principles and consequences of conducting theoretically informed critical textual analysis. For researchers analyzing everyday texts and for scholars teaching theories and methods of analysis, Analyzing Everyday Texts will be an invaluable addition to the current literature.
Could researching experience contribute to creating socio-political change or does it simply open new avenues for post-Fordist self-regulation? This book illustrates the emergence of plural historical actors who disrupt unitary subjectivities, resist univocal integration and refigure the political by remaking everyday experience.
How has Judith Butler’s writing contributed to thought in the Social Sciences and the Humanities? The participants in this project draw on various aspects of Butler’s conceptual work and they question how it has opened up the possibilities of thought in areas of study as diverse as theatre studies, education and narrative therapy. In a format that demands careful listening and response, the scholars in this book interact with Butler, her writing, and each other. Within this dynamic space they take up Butler’s body of work and carry it in new and exciting directions. Their conversations and writing are, in turn, funny, exciting, surprising and moving.
In Citizenship and Advocacy in Technical Communication, teachers, researchers, and practitioners will find a variety of theoretical frameworks, empirical studies, and teaching approaches to advocacy and citizenship. Specifically, the collection is organized around three main themes or sections: considerations for understanding and defining advocacy and citizenship locally and globally, engaging with the local and global community, and introducing advocacy in a classroom. The collection covers an expansive breadth of issues and topics that speak to the complexities of undertaking advocacy work in TPC, including local grant writing activities, cosmopolitanism and global transnational rhetoric, digital citizenship and social media use, strategic and tactical communication, and diversity and social justice. The contributors themselves, representing fifteen academic institutions and occupying various academic ranks, offer nuanced definitions, frameworks, examples, and strategies for students, scholars, practitioners, and educators who want to or are already engaged in a variegated range of advocacy work. More so, they reinforce the inherent humanistic values of our field and discuss effective rhetorical and current technological tools at our disposal. Finally, they show us how, through pedagogical approaches and everyday mundane activities and practices, we (can) advocate either actively or passively.
Novice and early career researchers often have difficulty with understanding how theory, data analysis and interpretation of findings “hang together” in a well-designed and theorized qualitative research investigation and with learning how to draw on such understanding to conduct rigorous data analysis and interpretation of their analytic results. Data Analysis, Interpretation, and Theory in Literacy Studies Research demonstrates how to design, conduct and analyze a well put together qualitative research project. Using their own successful studies, chapter authors spell out a problem area, research question, and theoretical framing, carefully explaining their choices and decisions. They then show in detail how they analyzed their data, and why they took this approach. Finally, they demonstrate how they interpreted the results of their analysis, to make them meaningful in research terms. Approaches include interactional sociolinguistics, microethnographic discourse analysis, multimodal analysis, iterative coding, conversation analysis, and multimediated discourse analysis, among others. This book will appeal to beginning researchers and to literacy researchers responsible for teaching qualitative literacy studies research design at undergraduate and graduate levels. Perfect for courses such as: Literacy Research Seminar | Introduction to Qualitative Research | Advanced Research Methods | Studying New Literacies and Media | Research Perspectives in Literacy | Discourse Analysis | Advanced Qualitative Data Analysis | Sociolinguistic Analysis | Classroom Language Research
Analysing Discourse is an accessible introductory textbook for all students and researchers working with real language data. Drawing on a range of social theorists from Bourdieu to Habermas, as well as his own research, Norman Fairclough's book presents a form of language analysis with a consistently social perspective. His approach is illustrated by and investigated through a range of real texts, from written texts, to a TV debate about the monarchy and a radio broadcast about the Lockerbie bombing. The student-friendly book also offers accessible summaries, an appendix of example texts, and a glossary of terms and key theorists.
Scholars, teachers, and practitioners of organizational, professional, and technical communication and rhetoric are target audiences for a new book that reaches across those disciplines to explore the dynamics of the Holocaust. More than a history, the book uses the extreme case of the Final Solution to illumine the communicative constitution of organizations and to break new ground on destructive organizational communication and ethics. Deadly Documents: Technical Communication, Organizational Discourse, and the Holocaust—Lessons from the Rhetorical Work of Everyday Texts starts with a microcosmic look at a single Nazi bureau. Through close rhetorical, visual, and discursive analyses of organizational and technical documents produced by the SS Security Police Technical Matters Group—the bureau that managed the Nazi mobile gas van program—author Mark Ward shows how everyday texts functioned as “boundary objects” on which competing organizational interests could project their own interpretations and temporarily negotiate consensus for their parts in the Final Solution. The initial chapters of Deadly Documents provide a historical ethnography of the SS technical bureau by closely describing the institutional and organizational cultures in which it operated and relating organizational stories told in postwar testimony by the desk-murderers themselves. Then, through examination of the primary material of their documents, Ward demonstrates how this Social Darwinist world of competing Nazi bureaucrats deployed rhetorical and linguistic resources to construct a social reality that normalized genocide. Ward goes beyond the usual Weberian bureaucratic paradigm and applies to the problem of the Holocaust both the interpretive view that sees organizations as socially constructed through communication and the postmodern view that denies the notion of a preexisting social object called an “organization” and instead situates it within larger discourses. The concluding chapters trace how contemporary scholars of professional communication have wrestled with the Nazi case and developed a consensus explanation that the desk-murderers were amoral technocrats. Though the explanation is dismissed by most historians, it nevertheless offers, Ward argues, a comforting distance between “us” and “them.” Yet, as Ward writes, “First, we will learn more about the dynamic role of everyday texts in organizational processes. Second, as we see these processes—perhaps inherent to all organized communities, including our own—at work even in the extreme case of the SS Technical Matters Group, the comforting distance that we now maintain between ‘them’ and ‘us’ is necessarily diminished. And third, our newfound discomfort may open productive spaces to revisit conventional wisdoms about the ethics of technical and organizational communication.”
"A collection of ten short stories that all take place in the same day about kids walking home from school"--
This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s – 1990s. The analytical framework covers a variety of methods: critical discourse analysis, chronological analysis, visual and verbal analysis, and qualitative and quantitative analysis. The findings suggest that ideological values consciously or unconsciously manifested by the visual and verbal devices in the Chinese advertisements moved in a pattern from simplicity to diversity, from being politically-oriented to being economically and profit-oriented, from conservatism to globalization and westernization, in keeping with the progression of the Chinese economic reform. The findings further indicate that the ideological values in the Chinese household appliance advertisements are embedded in the advertising language and illustrations. Lastly, the work reveals the reality of Chinese politics, economy and society at a time when China experienced the growth of the market economy and evolution of Chinese mainstream ideologies, and demonstrates the impacts of these changes on the ideological meanings in advertisements. This book will help readers discover the more profound meanings behind the superficial content of Chinese advertisements.
The purpose of this cutting-edge collection of essays is threefold: first, it presents the principles of data collection and interpretation or the methodological distinctions of a particular method appropriate to technical communication research. Second, it discusses the foundational principles of the methodologies given the primary discipline in which they were created and applied. Finally, it reflects upon the process of importing and employing these methodologies into the research field of technical communication, and on how technical communication research has contributed to the development and application of these methodologies. Written by many noted scholars in the field and presenting a wide range of research methods, Research in Technical Communication combines theory and practice. Both technical communicators and industry researchers who want to learn more about workplace research and methodologies will find it invaluable, as will beginning and advanced scholars, who will find much that is useful in its variety of subjects.