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Multivariate statistics and mathematical models provide flexible and powerful tools essential in most disciplines. Nevertheless, many practicing researchers lack an adequate knowledge of these techniques, or did once know the techniques, but have not been able to keep abreast of new developments. The Handbook of Applied Multivariate Statistics and Mathematical Modeling explains the appropriate uses of multivariate procedures and mathematical modeling techniques, and prescribe practices that enable applied researchers to use these procedures effectively without needing to concern themselves with the mathematical basis. The Handbook emphasizes using models and statistics as tools. The objective of the book is to inform readers about which tool to use to accomplish which task. Each chapter begins with a discussion of what kinds of questions a particular technique can and cannot answer. As multivariate statistics and modeling techniques are useful across disciplines, these examples include issues of concern in biological and social sciences as well as the humanities.
Abstracts of dissertations available on microfilm or as xerographic reproductions.
Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.
This textbook describes the broadening methodology spectrum of psychological measurement in order to meet the statistical needs of a modern psychologist. The way statistics is used, and maybe even perceived, in psychology has drastically changed over the last few years; computationally as well as methodologically. R has taken the field of psychology by storm, to the point that it can now safely be considered the lingua franca for statistical data analysis in psychology. The goal of this book is to give the reader a starting point when analyzing data using a particular method, including advanced versions, and to hopefully motivate him or her to delve deeper into additional literature on the method. Beginning with one of the oldest psychometric model formulations, the true score model, Mair devotes the early chapters to exploring confirmatory factor analysis, modern test theory, and a sequence of multivariate exploratory method. Subsequent chapters present special techniques useful for modern psychological applications including correlation networks, sophisticated parametric clustering techniques, longitudinal measurements on a single participant, and functional magnetic resonance imaging (fMRI) data. In addition to using real-life data sets to demonstrate each method, the book also reports each method in three parts-- first describing when and why to apply it, then how to compute the method in R, and finally how to present, visualize, and interpret the results. Requiring a basic knowledge of statistical methods and R software, but written in a casual tone, this text is ideal for graduate students in psychology. Relevant courses include methods of scaling, latent variable modeling, psychometrics for graduate students in Psychology, and multivariate methods in the social sciences.