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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
"The Invisible Government" by Dan Smoot. Published by Good Press. Good Press publishes a wide range of titles that encompasses every genre. From well-known classics & literary fiction and non-fiction to forgotten−or yet undiscovered gems−of world literature, we issue the books that need to be read. Each Good Press edition has been meticulously edited and formatted to boost readability for all e-readers and devices. Our goal is to produce eBooks that are user-friendly and accessible to everyone in a high-quality digital format.
This book rigorously explores the critical, initial stage of cluster emergence in which the seeds for further growth are sown. Whether economic growth actually occurs, however, ultimately depends on various regional conditions and the processes in place. The contributors offer a broad spectrum of conceptual perspectives and empirical case studies on the regional factors and policies required for economic growth. They discuss the link between new clusters and established regional paths, the generation of institutions and endogenous dynamics, and the patterns of emergence and growth of successful clusters. A number of important questions are addressed, including: How do opportunities and crises influence cluster emergence? Is cluster emergence purely random or can it be planned? How can emerging clusters be identified and their growth patterns measured? How can regional policies support cluster emergence? Filling a gap in the literature on the actual genesis of clusters, this path-breaking book will prove a fascinating read for academics focusing on economics, geography, entrepreneurship, technological change and innovation, and regional studies.