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This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, Essentials of Strategic Management does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms. Fully developed to cover the essentials of any strategic management course, authors Martyn R. Pitt and Dimitrios Koufopoulos not only create understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities.
Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process. The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally. This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.
Written in English, this practice-oriented textbook covers all stages of the strategy process. Besides strategic analysis, strategy formulation, and business model innovation, the true challenges of strategic management will also be explained in detail: strategy execution and transformation. The context of strategy is currently experiencing radical changes in the world economy, planetary health, and socio-political foundations. In the era of sustainability, corporate leaders need to rethink their strategic management approach to effectively deal with these new and disruptive market situations. Sustainable strategizing is considered essential for future-proofing today's enterprises, transforming markets, and leading the way toward a sustainable future for both business and society. As a response to these developments, this updated and expanded edition continues to present the essentials of contemporary strategic management, but it also identifies, explores, and integrates ecological and social sustainability considerations to a great extent. As a result, key concepts of sustainable strategizing from mindsets, impact, materiality, and purpose to business cases, sustainable business models, regeneration, and transformation have been embedded and enhanced in the entire book. Other advancements are in the areas of dynamic capabilities, organizational ambidexterity, open strategy, the business ecosystem perspective, and strategic control. - Including a wealth of real-life strategy practice examples and strategic snapshots - Including a hands-on "strategy workout", exercises and review questions for students - Including teaching aids for lecturers In summary, students and practitioners will find many insights that will assist them in adding value to their organizations and society during the turbulent years ahead.
Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The Fourth Edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
For undergraduate and graduate level strategic management courses. Hunger/Wheelen is a concise book that covers the most important concepts and techniques in strategic management.
For undergraduate and graduate level Strategic Management courses. Get straight to the heart of important strategic management concepts. This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs. This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.
Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird’s-eye view of the field for students of marketing strategy. Focused on the marketing of goods and services, the book highlights how incremental changes in the market environment drive changes to marketing strategies. The author, an experienced marketing expert, uses the concept of ‘strategic windows’ to facilitate student understanding, looking at how firms can best anticipate and react to opportunities and threats. Enhanced by text features such as essential summaries, focused references and additional online supplements, this very short introduction enables the reader to zero in on the core priorities for strategic marketers. The result is a volume that is valuable reading for marketing students around the world.
Essentials of Strategic Management 6th edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, timely examples, with a writing style that captures students’ interest. It features 10 chapters with 12 tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years strategy instructors have been shifting from purely text-cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game and GLO-BUS, are optional companions. Both simulations are closely linked to the content.