Donald A. Ball
Published: 1993
Total Pages: 888
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For a first course in international business at the undergraduate or M.B.A. Level. Section 1 discusses the nature of international business and the three environments in which an international businessperson works. Section II examines the important international organizations, the international monetary system and their input in business. Section III discesses the uncontrollable forces that make up the foreign environments and illustrates their effects on business practices. The final section deals with the functions of management and shows how managers deal with the uncontrollable forces. Trends and new directives of international companies are also treated.
