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This dissertation, "A Study of Marketing Strategies of Shopping Centres for Promotion in Hong Kong" by Wing-chi, Ng, 吳永治, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: This paper examines the major components and effectiveness of the marketing strategies in promotion mix of shopping centres in Hong Kong. In order to attract as many as visitors, many shopping centres in Hong Kong have implemented different promotional strategies with a hope to successfully deliver valuable goods and services to their customers. This paper studies what kinds of promotional mix those shopping centres are being implemented and its effectiveness on attracting shoppers. Three famous shopping centres are selected for the study. They are the Pacific Place at Admiralty, Harbour City at Tsim Sha Tsui and New Town Plaza at Sha Tin. They are separately located in Hong Kong Island, Kowloon and New Territory but they all successfully attract shoppers from local residents to tourists. On site investigation and customer survey from shoppers will be conducted to collect views and opinions regarding shopping centres' promotional strategies. Analysis for customer survey and recommendations would be suggested to shopping centres management for modifying their promotional strategies. It wishes to give the management more insights and different considerations to adjust their current promotional mix so that their promotional strategies could be more comparable and better deliver their goods and services to their existing and potential customers. In view of emerge of change in technology, mobile communication recently becomes more and more popular and seems to be more influential than traditional public media. This paper also suggests measures for shopping centre management adjusting their promotion mix by taking advantage of the technology to enhance their marketing strategies and allow direct marketing with their customers. Subjects: Shopping centers - China - Hong Kong - Marketing
This dissertation, "A Study of Marketing Strategies of Shopping Centers in Hong Kong" by Hoi-wan, Samuel, Lai, 黎凱宏, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. DOI: 10.5353/th_b4500902 Subjects: Shopping centers - China - Hong Kong - Marketing
This dissertation, "A Comparative Study of Marketing Strategies of Shopping Centers in Hong Kong" by Cheung-shing, Chan, 陳長成, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. DOI: 10.5353/th_b3196929 Subjects: Shopping centers - China - Hong Kong - Marketing
This dissertation, "A Study of Marketing Strategy of Shopping Centre for Customer Retention in Hong Kong" by Ka-wai, Chu, 朱嘉慧, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. DOI: 10.5353/th_b4440065 Subjects: Shopping centers - China - Hong Kong - Marketing
This dissertation, "Evaluating Shopping Center Management: a Case Study of APM" by Suk-fong, Jennifer, Lam, 林淑芳, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: The economic growth rapidly, the shopping behaviour and the preferences of the customer also change a lot, therefore the intensive competition among the shopping centre and more awareness of the importance of customer service and customer retention in shopping centre. The goal and objectives of this study is to evaluate the shopping centre management in Hong Kong and used a case study "APM" as an example to illustrate the success of shopping centers. Also identify the effectiveness of provision of planning, customer services, marketing and promotion strategy etc ... factors about the shopping centre management, which enhance the customer retention to the shopping centre. The scope of study of this dissertation is to investigate that the APM in Kwun Tong as a case study to illustrate the customer retention and shopping center management factors and the background information of Kwun Tong District and its future development. In this dissertation, data were collected through site visit and survey in order to find out the major component on shopping centers management. Site visits of shopping centers were carried out to observe the shopping centre management, customer services component provision of shopping centers in Hong Kong .A case studies of APM and a questionnaire survey were conducted to analysis the customer services behaviour and the management provision in the shopping centers to have an in depth study on the effect on customer retention and shopping centers management provision in Hong Kong. In this study, quantitative research method would be involved. Primary quantitative data will be collected from questionnaires surveys to identify the shopping center management factors. The structured questionnaires and non-probability samples will be carried out at the APM. Through this study, it was found that the different types of customers have different expectations on shopping center management. Shopping centre managers should also identifY their target customers, understand the customer shopping preference and their needs, and then provide the different marketing strategy to attract and satisfy their target customers. In conclusion, the successful shopping centre should provide good shopping centers management and comfortable shopping environment to attract and retain more customers, which can enhance the image and return of the shopping centre. DOI: 10.5353/th_b4834200 Subjects: Shopping centers - China - Hong Kong - Management - Case studies
This dissertation, "Contexts of Blue Ocean Strategy & Its Implications to Market Regional Shopping Arcades: an Analysis on Marketing Strategies of The APM Shopping Mall & the Link Shopping Centre" by Chi-kong, Andy, Yuen, 袁志江, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. DOI: 10.5353/th_b4290568 Subjects: Shopping malls - China - Hong Kong Arcades - China - Hong Kong Marketing
This dissertation, "A Study on Prevailing Factors for the Success of Small-scale Shopping Centre in Hong Kong" by Cheuk-man, Li, 李卓文, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: According to unofficial statistics information (i.e. Wikipedia and Editorial ... etc.), the proportionality for small-scale shopping centres in Hong Kong is around three times of the same for large-scale. This indicates the market of small-scale shopping centres is significant and cannot be ignored. In fact, many studies were done by scholars regarding the successful management of large-scale shopping centres, yet detailed study related to such kind of small-scale shopping centres is found absent or pretty rare. Under observation, the management of stand-alone large-scale shopping centres is too perfect to criticize, whereas the same of small-scale shopping centres is unsystematic or can be called messy. Obstruction, security loophole, poor management and cleaning problem found in these shopping centres not only produce great nuisance to the owners/ occupiers, but also transform to be a social problem. The major scope in this study will be around the facilities and management services provided in small-scale shopping centres underneath composite building (residential ] retail) or commercial building (office + retail). Meanwhile, pros and cons of these shopping centres will be noted and referred. By consolidating the data of difficulties in managing overseas Mixed-use developments. 7Ps marketing mix, management theories and practical examples, a framework for analyzing the prevailing factors for small-scale shopping centre is explored. Empirical research will indicate practical solutions to the drawbacks of small-scale shopping centres in stratified ownerships as well as the prevailing measures for the improvement of shopping centre environment. The results of this study are meaningful for prospective retailers to find shopping centres with good business environments and for other centre managers or practitioners to improve the environment/ strengthen the user-friendliness and competiveness of this kind of shopping centres. DOI: 10.5353/th_b4834260 Subjects: Shopping centers - China - Hong Kong