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How did Bright Flue-Cured Tobacco come to dominate the industry? In her sweeping history of the American tobacco industry, Barbara Hahn traces the emergence of the tobacco plant’s many varietal types, arguing that they are products not of nature but of economic relations and continued and intense market regulation. Hahn focuses her study on the most popular of these varieties, Bright Flue-Cured Tobacco. First grown in the inland Piedmont along the Virginia–North Carolina border, Bright Tobacco now grows all over the world, primarily because of its unique—and easily replicated—cultivation and curing methods. Hahn traces the evolution of technologies in a variety of regulatory and cultural environments to reconstruct how Bright Tobacco became, and remains to this day, a leading commodity in the global tobacco industry. This study asks not what effect tobacco had on the world market, but how that market shaped tobacco into types that served specific purposes and became distinguishable from one another more by technologies of production than genetics. In so doing, it explores the intersection of crossbreeding, tobacco-raising technology, changing popular demand, attempts at regulation, and sheer marketing ingenuity during the heyday of the American tobacco industry. Combining economic theory with the history of technology, Making Tobacco Bright revises several narratives in American history, from colonial staple-crop agriculture to the origins of the tobacco industry to the rise of identity politics in the twentieth century.
How global competition brought the plantation kingdom to its knees. In 1850, America’s plantation economy reigned supreme. U.S. cotton dominated world markets, and American rice, sugarcane, and tobacco grew throughout a vast farming empire that stretched from Maryland to Texas. Four million enslaved African Americans toiled the fields, producing global commodities that enriched the most powerful class of slaveholders the world had ever known. But fifty years later—after emancipation demolished the plantation-labor system, Asian competition flooded world markets with cheap raw materials, and free trade eliminated protected markets—America’s plantations lay in ruins. Plantation Kingdom traces the rise and fall of America’s plantation economy. Written by four renowned historians, the book demonstrates how an international capitalist system rose out of slave labor, indentured servitude, and the mass production of agricultural commodities for world markets. Vast estates continued to exist after emancipation, but tenancy and sharecropping replaced slavery’s work gangs across most of the plantation world. Poverty and forced labor haunted the region well into the twentieth century. The book explores the importance of slavery to the Old South, the astounding profitability of plantation agriculture, and the legacy of emancipation. It also examines the place of American producers in world markets and considers the impact of globalization and international competition 150 years ago. Written for scholars and students alike, Plantation Kingdom is an accessible and fascinating study.