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Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.
Connecting with Constituents explores speeches delivered at national nominating conventions from historic, strategic, and analytic perspectives. Focusing on the strategies speakers use to appeal to particular facets of the American audience, this book illustrates the importance of nominating conventions as part of an ongoing national conversation about the political character of the country and its people. The individual chapters focus on different types of convention orations, including keynote speeches, acceptance addresses by presidential and vice presidential nominees, orations by the candidates’ wives, and addresses by other surrogate speakers. Each chapter provides a brief history of a particular type of oration, an explication of speakers, speeches, and contexts from the RNC and DNC between 1980 and 2008, and an in-depth comparative analysis of 2012 Republican and Democratic speeches. The book demonstrates how candidates and those speaking on their behalf employ strategies (such as telling personal stories, using jokes, offering intraparty appeals, acclaiming accomplishments, and framing the opponent in particular ways) to alter how citizens build, or fail to build, personal connections with the speakers, the parties, and their nominees. These analyses reveal more than simply how speakers and speechwriters persuade audience members; they show how would-be leaders view their potential constituents. They also highlight key social, historical, and political changes in the nation. Connecting with Constituents blends historic anecdotes, excerpts from numerous speeches, and insights from political communication studies in a manner that engages the interests of anyone seeking to understand the relationship between political candidates, their speeches, and the people they wish to lead.
The Rhetoric of the American Political Party Conventions, 1948-2016 establishes the rhetorical goals of the thirty-six political party conventions that have taken place since 1948 against the backdrop of the fundamental changes that television brought to the conventions. Theodore F. Sheckels analyzes these conventions to determine whether the gatherings met or failed to meet those goals, including addressing civil rights, unifying divergent wings of the party, celebrating the triumph of a single wing, overcoming dissent inside and outside the meeting hall, overcoming—or capitalizing on—scandal, reconstituting the party after defeats, arguing for change, and advocating for inclusion. Sheckels observes that although speeches are the primary vehicle through which attendees strive to reach these goals, the crucial addresses are not always by the principal players; often, events other than speeches such as negotiations, demonstrations, and media spin can be just as consequential. Sheckels discusses both the similarities and differences in the ways in which the conventions do business and constitute and reconstitute what the political parties are, aiming to persuade the public with rhetorical images and messages. Scholars of communication, rhetoric, political science, and American studies will find this book particularly useful.
NEW YORK TIMES BESTSELLER • From the veteran political journalist and 60 Minutes correspondent, a deep dive into the history, evolution, and current state of the American presidency, and how we can make the job less impossible and more productive—featuring a new post-2020–election epilogue “This is a great gift to our sense of the actual presidency, a primer on leadership.”—Ken Burns Imagine you have just been elected president. You are now commander-in-chief, chief executive, chief diplomat, chief legislator, chief of party, chief voice of the people, first responder, chief priest, and world leader. You’re expected to fulfill your campaign promises, but you’re also expected to solve the urgent crises of the day. What’s on your to-do list? Where would you even start? What shocks aren’t you thinking about? The American presidency is in trouble. It has become overburdened, misunderstood, almost impossible to do. “The problems in the job unfolded before Donald Trump was elected, and the challenges of governing today will confront his successors,” writes John Dickerson. After all, the founders never intended for our system of checks and balances to have one superior Chief Magistrate, with Congress demoted to “the little brother who can’t keep up.” In this eye-opening book, John Dickerson writes about presidents in history such a Washington, Lincoln, FDR, and Eisenhower, and and in contemporary times, from LBJ and Reagan and Bush, Obama, and Trump, to show how a complex job has been done, and why we need to reevaluate how we view the presidency, how we choose our presidents, and what we expect from them once they are in office. Think of the presidential campaign as a job interview. Are we asking the right questions? Are we looking for good campaigners, or good presidents? Once a candidate gets the job, what can they do to thrive? Drawing on research and interviews with current and former White House staffers, Dickerson defines what the job of president actually entails, identifies the things that only the president can do, and analyzes how presidents in history have managed the burden. What qualities make for a good president? Who did it well? Why did Bill Clinton call the White House “the crown jewel in the American penal system”? The presidency is a job of surprises with high stakes, requiring vision, management skill, and an even temperament. Ultimately, in order to evaluate candidates properly for the job, we need to adjust our expectations, and be more realistic about the goals, the requirements, and the limitations of the office. As Dickerson writes, “Americans need their president to succeed, but the presidency is set up for failure. It doesn’t have to be.”
ONE OF THE BEST BOOKS OF THE YEAR: THE WASHINGTON POST, CHICAGO TRIBUNE, LOS ANGELES TIMES, ST. LOUIS POST-DISPATCH. Politician, evangelist, and reformer William Jennings Bryan was the most popular public speaker of his time. In this acclaimed biography—the first major reconsideration of Bryan’s life in forty years–award-winning historian Michael Kazin illuminates his astonishing career and the richly diverse and volatile landscape of religion and politics in which he rose to fame. Kazin vividly re-creates Bryan’s tremendous appeal, showing how he won a passionate following among both rural and urban Americans, who saw in him not only the practical vision of a reform politician but also the righteousness of a pastor. Bryan did more than anyone to transform the Democratic Party from a bulwark of laissez-faire to the citadel of liberalism we identify with Franklin D. Roosevelt. In 1896, 1900, and 1908, Bryan was nominated for president, and though he fell short each time, his legacy–a subject of great debate after his death–remains monumental. This nuanced and brilliantly crafted portrait restores Bryan to an esteemed place in American history.
Bush versus Kerry analyzes the 2004 presidential campaign using the functional theory of political campaign communication. After an introduction and explication of political campaign communication theory, chapters investigate the content of candidate messages - for example, television spots, debates, webpages, and acceptance addresses - and media coverage of the campaign.
As he has done for each presidential campaign since 1992, Robert E. Denton Jr. gathers a diverse collection of communications scholars to analyze specific areas of the most recent campaign season. Topics include early campaign rhetoric, the nomination process and conventions, candidate strategies, presidential debates, political advertising, the use of new media, and coverage of the campaigns. This volume looks at the 2020 presidential campaign from three perspectives. The first section addresses the major political campaign communication areas, including pre-primary/candidate surfacing, the conventions, the debates, political advertising, social media, and news coverage of the campaign. The second section includes two unique perspectives on political branding and the politics of food in the 2020 campaign. The final section of the volume provides the broad overviews of campaign spending and finance as well as the national perspective of explaining the vote. Thus, the chapters cluster around the themes of campaign communication, studies of unique or special topics relevant to the campaigns, and the overall election.
The last presidential campaign of the nineteenth century was remarkable in a number of ways. -It marked the beginning of the use of the news media in a modern manner. -It saw the Democratic Party shift toward the more liberal position it occupies today. -It established much of what we now consider the Republican coalition: Northeastern, conservative, pro-business. It was also notable for the rhetorical differences of its two candidates. In what is often thought of as a single-issue campaign, William Jennings Bryan delivered his famous "Cross of Gold" speech but lost the election. Meanwhile, William McKinley addressed a range of topics in more than three hundred speeches--without ever leaving his front porch. The campaign of 1896 gave the public one of the most dramatic and interesting battles of political oratory in American history, even though, ironically, its issues faded quickly into insignificance after the election. In From the Front Porch to the Front Page, author William D. Harpine traces the campaign month-by-month to show the development of Bryan's rhetoric and the stability of McKinley's. He contrasts the divisive oratory Bryan employed to whip up fervor (perhaps explaining the 80 percent turnout in the election) with the lower-keyed unifying strategy McKinley adopted and with McKinley's astute privileging of rhetorical siting over actual rhetoric. Beyond adding depth and detail to the scholarly understanding of the 1896 presidential campaign itself (and especially the "Cross of Gold" speech), this book casts light on the importance of historical perspective in understanding rhetorical efforts in politics.