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Winner of the 2012 CASE John Grenzebach Award for Outstanding Research in Philanthropy for Educational Advancement A Guide to Fundraising at Historically Black Colleges and Universities is a comprehensive, research-based work that brings the best practices and expertise of seminal professionals to the larger Black college environment and beyond. Drawing on data-driven advice from interviews with successful Black college fundraisers and private sector leaders, this book gives practitioners a comprehensive approach for moving away from out-of-date approaches to improve their institutions. This practical guide includes: An All Campus Approach—Discussion goes beyond alumni fundraising strategies to address the blended role that faculty, administrators, and advancement professionals can play to achieve fundraising success. Practical Recommendations—End-of-chapter suggestions for quick reference, as well as recommendations integrated throughout. Best Practices and Examples—Data-based content to strengthen fundraisers’ understanding of institutional advancement and alleviate uncertainties. Examples of Innovative Approaches—An entire chapter outlining successful innovative fundraising and engagement programs at various institutions. Extensive Appendices—Useful resources related to grant procurement, endowments, alumni giving, enrollment and retention, financial aid, and other helpful HBCU information. Both newcomers and seasoned professionals in the HBCU fundraising arena will benefit from the compelling recommendations offered in A Guide to Fundraising at Historically Black Colleges and Universities.
"This is a work that looks deeply at the true power of HBCUs"--
From the esteemed President of Hampton University, an insider account that reveals the secret to HBCU graduates’ remarkable success—a distinguished honor roll which includes Vice President Kamala Harris, Dr. Martin Luther King Jr., Oprah Winfrey, Zora Neale Hurston, Toni Morrison, Ruth Carter, Ta-Nehisi Coates, and many others. In his more-than-four-decade tenure as the President of Hampton University—one of 107 Historically Black Colleges and Universities in America—Dr. William R. Harvey has been a champion of the cultural impact and value of HBCUs, demonstrated by the achievements of their numerous notable alumni. Their success is no coincidence. It is the result of a faultless formula that sets HBCUs apart and helps their students thrive—a formula built on core tenets, including displaying moral and wholesome values at all times, continuously pursuing character growth, and embracing communal responsibilities whenever possible. The mission of Dr. Harvey is to represent Blackness to its highest degree at every opportunity. He is a passionate believer in the remarkability of the Black diaspora in all its complexity and beauty. That conviction drives the timeless lessons he’s adhered to and has instilled in his students: the power of dress to establish respect; the importance of integrity; financial accountability; reverence for elders. It is these tried-and-true lessons and others that have uniquely prepared and propelled HBCU students to success for generations. The Historically Black Colleges and Universities' Guide to Excellence is a thoughtful and knowledgeable account of what it truly takes to successfully navigate a white world as a Black person while retaining one’s core Blackness. Practical and proven, it lays the groundwork for individual and communal Black prosperity.
Abstract Fundraising is a critical element for the success and survival of higher education institutions. These institutions are all dependent on financial contributions from alumni as well as philanthropic organizations and private benefactors to support the institution. The presidents of these institutions are instrumental in seeking and obtaining funds in order to maintain the stability of these colleges and universities. Presidents should be knowledgeable of the nuances that make an institution successful and must aim to create those environments. The purpose of this qualitative investigation was to examine college presidents' approaches to fundraising at selected Historically Black Colleges or Universities (HBCUs) in the South Eastern region of the United States (US). This study examined the strategies employed by these institutions and particularly their presidents. It also examined the philosophies, experiences, and fundraising strategies currently being employed by the selected college and university presidents. In this study a blend of existing theories was used to construct the conceptual framework. Therefore, the conceptual framework addressed the cultural and social aspects of race and the role it plays in the participant's environment through the use of Critical Race Theory and the relationship between presidents and benefactors through Social Exchange Theory. Stakeholder Theory defines those groups within an organization without whose support the organization would cease to exist (Freeman, Harrison, Wicks, Parmar, & DeColle, 2012). In this study, stakeholder theory was used to address and identify the parties that exist to support the organization such as the Board of Trustees, faculty, staff, students and alumni, as well as how these stakeholders' interests are met. Lastly, Transformational Leadership Theory was used to address the leadership elements of the participants and how they communicate their vision and strategies for their fundraising campaigns. The results of the study, which intended to explore the experiences of presidents as they seek funds on behalf of their college or university, revealed that while the president of the institution is responsible for leading the fundraising efforts, additional entities also play a major role in the institution's ability to successfully raise funds. Analysis of the data using a thematic approach produced themes regarding the president's role in fundraising, the importance of messaging, fundraising strategies and barriers to fundraising. Implications for leaders of HBCUs include investing in and providing resources for the advancement office as that is the foundation for successful fundraising, actively and aggressively embracing fundraising as the primary duty in their role as president and selecting members with proven track records of giving for the Board of Trustees as they play a critical role in fundraising for the institution. Understanding the participants' experiences and the challenges they face can greatly assist others currently in the field as well as incoming presidents as they assume the role as leaders of an HBCU institution.
Winner of the 2014 CASE Warwick Award for Outstanding Research on Alumni Relations and Institutional Advancement Changing demographics are having a substantial impact on college and university student populations. In order to continue garnering funds and supporting their higher education institutions, development offices and individual fundraisers need to learn more about alumni of color. To help move fundraising staff away from a "one size fits all" approach, Engaging Diverse College Alumni provides a comprehensive overview of philanthropy in diverse cultures. Unlike other works on fundraising within communities of color, this book focuses specifically on college and university alumni and offers concrete suggestions for engaging these populations, including best practices as well as approaches to avoid. This practical guide includes: A Comprehensive Overview of Diverse Cultures—use of secondary sources, interviews, and quantitative data to explore the history, motivations, and trends of Latino, African American, Native American, and Asian American and Pacific Islander communities. Practical Recommendations—data-based recommendations and examples integrated throughout the chapters, including "Strategies at a Glance" for quick reference. Best Practices and Innovative Approaches—interviews with advancement staff and alumni of color, an entire chapter outlining successful innovative fundraising programs, and a chapter on common pitfalls to avoid. Both newcomers and seasoned fundraising professionals will find this book to be a compelling and in-depth guide to engaging diverse college alumni.
In this edited collection, the authors grapple with both the strengths and challenges that HBCUs face as the nation's demographics change, from their place in American society and growing diversity on HBCU campuses to class and elitism issues to study abroad and honors programs.
The purpose of this study was to examine presidents' approaches to fundraising at four-year historically black colleges and universities. The study also explored presidential leadership and how it informs presidents' fundraising efforts. Both private and public institutions were represented in this study. Religious and non-religious affiliated colleges and universities were representative of private institutions. Institutional types for public institutions were land-grant and urban, comprehensive. This study employed a qualitative research method to gather data from the participating institutional leaders. A case study design and qualitative analytic procedures were utilized to derive meaning from collected data. Triangulation was used to retrieve data from various sources. Data sources consisted of semi-structured interviews, observations and documents. Four case studies were used for this study. The qualitative methodology of purposive sampling was utilized to select institutional leaders. Institutional leaders were selected from four-year historically black colleges and universities located in the Southeastern region of the United States. The Southeastern region of the United States was selected due to its high concentration of four-year historically black colleges and universities. Additionally, this study was guided by three research questions that centered on the approaches, role as institutional leader and leadership characteristics of presidents regarding fundraising at four-year, private and public historically black colleges and universities. There were variations among presidents in their approaches to fundraising. For the president of Lee University, fundraising was approached through the means of various types of campaigns. They were: traditional, continuing and interim. The use of each campaign was determined by specific institutional needs. The president of Monroe University approached fundraising from an individualistic perspective. He believed that major gift fundraising should be, solely, the responsibility of the institutional leader. There were similarities in the approach to fundraising for presidents of Verona and Wren Universities. They employed a more inclusive approach based on the notion that everyone is a fundraiser. There was a consensus in regard to the role of institutional leader in fundraising among presidents. Overall, there was unanimity in the belief that presidential leadership is essential to the success of fundraising. Furthermore, each president's perspective on the role as leader suggested that a president's ability to effectively articulate his or her institutional vision was also a shared belief. All four presidents exhibited a different leadership characteristic in relation to institutional fundraising. They were: situational (Lee University), authoritarian (Monroe University), democratic (Verona University), and charismatic (Wren University). Moreover, these varying leadership characteristics were reflective of each president's overall style of leadership.
Since their inception, historically black colleges and universities (HBCUs) have struggled to secure the resources they need to thrive, and unfortunately this trend continues today. Of the one hundred five HBCUs in existence, only a few have achieved notable fundraising success. This situation raises several questions. What are HBCUs that have achieved success in fundraising doing differently from those that have not? What are the fundraising challenges that HBCUs face? What steps should HBCUs take to strengthen their fundraising infrastructures? What does an HBCU institutional advancement professional need to know to be effective in his/her role? What does the future of HBCU fundraising programs look like and what does it need to become? This literature review focuses on what HBCU institutional advancement professionals can learn in terms of improving their effectiveness from studying the current best practices and challenges at HBCUs. It also provides recommendations for enhancing the future trajectory of HBCU fundraising programs and suggests new strategies to foster greater success.
This book includes case studies of comprehensive campaigns at eight varied institutions of higher education. In each case, a campaign was part of an institutional strategy for growth and change. Many of the campaigns marked a turning point in the institution’s history. They are not just stories about campaigns, they are examples of institutional strategies for growth and change. The case studies include widely varied institutions: a relatively young private university campaigning to enhance its research standing; a distinguished private university moving beyond near-destruction to pursue bold goals; a prestigious public university aiming to sustain momentum in its third century; a public university raising funds to enhance its own programs and bring economic rejuvenation to its region; a public university focused on the economic mobility of its diverse students and undertaking its first campaign; a unique liberal arts college turning to philanthropy to implement an innovative new financial model; a distinguished historically Black college for women seeking resources to continue and increase its excellence; and a community college raising funds to help address urgent economic and social priorities of the city and county that it serves. Their campaign goals ranged from $40 million to $5 billion!