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Your museum's success is directly connected to its ability to communicate with the public. It is for this reason that public relations are so important to each and every museum. However, creating a relationship with the community can often be difficult. Thankfully, Donald Adams' Museum Public Relations, the first book dedicated to public relations as a form of museum management, provides the direction to put your institution in touch with those it seeks to serve. Moreover, it demonstrates in an organized and easy-to-read manner ways to identify and evaluate your museum's relationship to its public, while also suggesting how to develop programs that strengthen this relationship. Museum Public Relations contributes an extensive list of references, directing you where to go for more information, while also providing examples of fact sheets, visitor surveys, press releases, feature stories, and public service announcements as models for better understanding how it's all done.
How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford’s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow. Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America’s first mass-culture celebrities.
Drawing upon oral history transcripts, archival correspondence, and unpublished family memoirs, independent scholar Baldwin describes Henry Ford's rabid anti-Semitism and the Jewish American community's response to him. Topics include Ford's hateful essays in The Dearborn Independent, his publication of treatises on the alleged international Jewish banking conspiracy, and his impact on the anti- Semitic movement in Europe in the years leading up to World War II. Annotation copyrighted by Book News, Inc., Portland, OR
In September 1878, Thomas Alva Edison brashly—and prematurely—proclaimed his breakthrough invention of a workable electric light. That announcement was followed by many months of intense experimentation that led to the successful completion of his Pearl Street station four years later. Edison was not alone—nor was he first—in developing an incandescent light bulb, but his was the most successful of all competing inventions. Drawing from the documents in the Edison archives, Robert Friedel and Paul Israel explain how this came to be. They explore the process of invention through the Menlo Park notes, discussing the full range of experiments, including the testing of a host of materials, the development of such crucial tools as the world's best vacuum pump, and the construction of the first large-scale electrical generators and power distribution systems. The result is a fascinating story of excitement, risk, and competition. Revised and updated from the original 1986 edition, this definitive study of the most famous invention of America's most famous inventor is completely keyed to the printed and electronic versions of the Edison Papers, inviting the reader to explore further the remarkable original sources.
Based on the popular Artech House classic, Digital Communication Systems Engineering with Software-Defined Radio, this book provides a practical approach to quickly learning the software-defined radio (SDR) concepts needed for work in the field. This up-to-date volume guides readers on how to quickly prototype wireless designs using SDR for real-world testing and experimentation. This book explores advanced wireless communication techniques such as OFDM, LTE, WLA, and hardware targeting. Readers will gain an understanding of the core concepts behind wireless hardware, such as the radio frequency front-end, analog-to-digital and digital-to-analog converters, as well as various processing technologies. Moreover, this volume includes chapters on timing estimation, matched filtering, frame synchronization message decoding, and source coding. The orthogonal frequency division multiplexing is explained and details about HDL code generation and deployment are provided. The book concludes with coverage of the WLAN toolbox with OFDM beacon reception and the LTE toolbox with downlink reception. Multiple case studies are provided throughout the book. Both MATLAB and Simulink source code are included to assist readers with their projects in the field.