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All environmentalism is local: “A wonderfully readable book” about saving the planet by focusing first on our own habitats (The Boston Globe). Though environmental awareness is on the rise, our march toward ecological collapse continues. What was once a movement based primarily on land preservation, endangered species, and policy reform is now a fractured mess of back-to-the-landers, capitalist “green lifestyle” vendors, technology worshipers, and countless special interest groups. Inspired by a rough-and-tumble journey across country and down river, David Gessner, a John Burroughs Award winner, makes the case for a new environmentalism. In a frank, funny, and incisive call to arms that spans from the Cape Wind Project to the Monkey Wrench Gang, he considers why we do or do not fight to protect and restore wilderness, and reminds us why it’s time to join the fray. Known as an environmental advocate “reminiscent of Edward Abbey” (Library Journal), Gessner rebels against this fragmented environmentalism and holier-than-thou posturing. He also suggests that global problems, though real, are disempowering. While introducing us to lovable, stubborn Dan Driscoll, “a regular guy fighting a local fight for a limited wilderness,” he argues for a movement focused on local issues and grounded in a more basic, more holistic—and ultimately more effective—defense of home. “Funny and inspiring.” —Publishers Weekly (starred review)
This book sets out the case for Hard Green, a conservative environmental agenda. Modern environmentalism, Peter Huber argues, destroys the environment. Captured as it has been by the Soft Green oligarchy of scientists, regulators, and lawyers, modern environmentalism does not conserve forests, oceans, lakes, and streams - it hastens their destruction. For all its scientific pretension, Soft Green is not green at all. Its effects are the opposites of green. This book lays out the alternative: a return to Yellowstone and the National Forests, the original environmentalism of Theodore Roosevelt and the conservation movement. Chapter by chapter, Hard Green takes on the big issues of environmental discourse from scarcity and pollution to efficiency and waste disposal. This is the Hard Green manifesto: Rediscover TAR. Reaffirm the conservationist ethic. Expose the Soft Green fallacy. Reverse the Soft Green agenda. Save the environment from the environmentalists.
We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.
"Revealing, inspiring and funny. This book is a joy to romp through, which is good, because its final chapter is the important truth we all need to hear and understand if we are to survive this mess we've made" - Chris Packham "I found Manifesto enthralling, thought-provoking and I learnt so much from it. Nor had I any idea that we had our own Archimedes living in The Cotswolds." - Jilly Cooper How one maverick entrepreneur took on UK energy... and won. Dale Vince never intended to start a business. Driven by a passion for sustainability, he left school aged 15 and became a New Age traveller, living for free in a wind-powered double decker bus. But after building his first wind turbine, he realised that to change the world he needed to be on the grid, not off it. In 1996 he founded green energy company Ecotricity based on principles of social, financial and environmental sustainability, and changed the landscape of UK energy forever. Since then, Dale has been appointed a UN ambassador for climate issues, become the owner of the first ever vegan football club, and amassed a fortune of over £120 million built on sustainability. He has also been a vocal supporter of Extinction Rebellion which, like Ecotricity, is based in Stroud. In this book, he shares his single-minded and uniquely purpose-orientated approach to business, with lessons learned from experience that will speak to any fledgling entrepreneur. This is the story of a man whose unwavering mission to help save the environment has driven him all the way to the top, and a powerful manifesto for anyone who wants to change the world.
This book answers the following five fundamental questions: What are the tangible and intangible benefits of moving towards a green supply chain? What are the costs, both direct and indirect? What influence do we have over our suppliers, their suppliers and our customers that would allow us to jointly work together and move the supply chain towards a green supply chain? How will we communicate and measure our progress towards the green supply chain to the key stakeholders? How will we engage them? What barriers to green supply chains can be expected and how can these be overcome? For all those responsible for steering supply chain decisions this book will be an invaluable asset, particularly as the 'greening of business' grows ever important.
Elegant and audacious possibilities that push the boundaries of contemporary environmentalism
Even leading capitalists admit that capitalism is broken. Green Swans is a manifesto for system change designed to serve people, planet, and prosperity. In his twentieth book, John Elkington—dubbed the “Godfather of Sustainability”—explores new forms of capitalism fit for the twenty-first century. If Nassim Nicholas Taleb’s “Black Swans” are problems that can take us exponentially toward breakdown, then “Green Swans” are solutions that take us exponentially toward breakthrough. The success—and survival—of humanity now depends on how we rein in the first and accelerate the second. Green Swans draws on Elkington’s firsthand experience in some of the world’s best-known boardrooms and C-suites. Using case studies, real-world examples, and profiles on emergent technologies, Elkington shows how the weirdest “Ugly Ducklings” of today’s world may turn into tomorrow’s world-saving Green Swans. This book is a must-read for business leaders in corporations great and small who want to help their businesses survive the coming shift in global priorities over the next decade and expand their horizons from responsibility, through resilience, and onto regeneration.
"Pithy, funny, exasperated, and informed…You cannot read a more important hundred pages than Stop Saving the Planet!" —Richard White, author of The Republic for Which It Stands We’ve been "saving the planet" for decades!…And environmental crises just get worse. All this hybrid driving and LEED building and carbon trading seems to accomplish little to nothing—and low-income communities continue to suffer the worst consequences. Why aren’t we cleaning up the toxic messes and rolling back climate change? And why do so many Americans hate environmentalists? Jenny Price says Enough already! with this short, fun, fierce manifesto for an environmentalism that is hugely more effective, a whole lot fairer, and infinitely less righteous. She challenges you, corporate sustainability officers, and the EPA to think and act completely anew—and to start right now—to ensure a truly habitable future.
NEW YORK TIMES BESTSELLER NATIONAL BESTSELLER In this urgent, singularly authoritative book, Bill Gates sets out a wide-ranging, practical--and accessible--plan for how the world can get to zero greenhouse gas emissions in time to avoid an irreversible climate catastrophe. Bill Gates has spent a decade investigating the causes and effects of climate change. With the help and guidance of experts in the fields of physics, chemistry, biology, engineering, political science and finance, he has focused on exactly what must be done in order to stop the planet's slide toward certain environmental disaster. In this book, he not only gathers together all the information we need to fully grasp how important it is that we work toward net-zero emissions of greenhouse gases but also details exactly what we need to do to achieve this profoundly important goal. He gives us a clear-eyed description of the challenges we face. He describes the areas in which technology is already helping to reduce emissions; where and how the current technology can be made to function more effectively; where breakthrough technologies are needed, and who is working on these essential innovations. Finally, he lays out a concrete plan for achieving the goal of zero emissions--suggesting not only policies that governments should adopt, but what we as individuals can do to keep our government, our employers and ourselves accountable in this crucial enterprise. As Bill Gates makes clear, achieving zero emissions will not be simple or easy to do, but by following the guidelines he sets out here, it is a goal firmly within our reach.
A radical manifesto for how to deal with environmental breakdown In the age of environmental breakdown, breakdown, the political status quo has no answer to the devastating and inequitably distributed consequences of the climate emergency. We urgently need an alternative to bring about the rapid transformation of our social and economic systems. As we rebuild our lives in the wake of Covid-19 and face the challenges of ecological disaster, how can the left win a world fit for life? Planet on Fire is an urgent manifesto for a fundamental reimagining of the global economy. It offers a clear and practical road map for a future that is democratic and sustainable by design. Laurie Laybourn-Langton and Mathew Lawrence argue that it is not enough merely to spend our way out of the crisis; we must also rapidly reshape the economy to create a new way of life that can foster a healthy and flourishing environment for all. Planet on Fire offers a detailed and achievable manifesto for a new politics capable of tackling environmental breakdown.