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We're fortunate to be able to enjoy the gifts of knowledge and technology. Sometimes these do not come problem-free for each of you. We have inherited some of the silliness and sheer stupidity such "progress" has imposed. In this series of humorous and logical commentaries, Gentleman from Boynton "B-Y-T-E-S" back avoids anger or rage and wins your expression, 'I wish I had said that!' What he has said over his lifetime serving corporate leaders and the major brands you buy today, including cars to groceries. Made sense and dollars. He has worked with Presidents, Congressmen, celebrities of the entertainment world, (suspected of their political idiocy) and has even made a relationship with functionaries of La Cosa Nostra. As marketing/creative adman, his industry association called on him to replace the nice 'miracle' of binaural sound with a better buzz word. He gave them STEREO, the word that lives with us today! The author is also a musician. His music and lyrics brightened amateur entertainment in the shows produced for the army. Eleven years with the volunteer department of the Palm Beach Sheriff's Office brought his recent retirement as Captain. This writer still does what so many wish they might do. He continues to write.
In this insightful book you will discover the range wars of the new information age, which is today's battles dealing with intellectual property. Intellectual property rights marks the ground rules for information in today's society, including today's policies that are unbalanced and unspupported by any evidence. The public domain is vital to innovation as well as culture in the realm of material that is protected by property rights.
If you're looking for a book that will place you in the middle of the explosive divisiveness of the "slave issue" in America on the eve of Civil War, look no further. This case was a cause celbre that typified the tensions that were pulling the nation apart. One of the most combustible issues was the 1850 Fugitive Slave Act that made it illegal to prevent slaves in free states from being returned to their owners. In 1858, a group of Oberlin, Ohio men defied that law by snatching a slave man named John Price from the hands of the Marshall, returning him to Oberlin, and hiding him in the home of James Harris Fairchild, a future president of Oberlin College. John Price was spirited away to Canada, from where he could not be extradited. The Ohio men were put on trial and the case burst onto the national scene. Here is the trial with all the eloquent and passionate arguments that won great sympathy for the defendants. It is a fascinating case tried with intelligence and not a little amount of humor. In the end, did justice prevail? Every memoir of the American Civil War provides us with another view of the catastrophe that changed the country forever. For the first time, this long out-of-print volume is available as an affordable, well-formatted book for e-readers, tablets, and smartphones. Be sure to LOOK INSIDE by clicking the cover above or download a sample.
Revised edition of the authors' Ethics in psychology and the mental health professions, 2008.
Slow, deliberate, and highly successful in war, General George Thomas nevertheless has never received the accolades he deserves. He shunned self-promotion and even refused military promotion when he felt it was unjustified. But he saved a great Union army at Chickamauga and was highly-respected by his peers. On January 18, 1862, he defeated Confederate Brig. Gens. George B. Crittenden and Felix Zollicoffer at Mill Springs, gaining the first important Union victory in the war. One of the charms of this book is that it was written by Colonel Donn Piatt. A former diplomat, a campaigner for Lincoln with whom he rode to Chicago after the 1860 election, gadfly, and friend of the powerful, Piatt spent the last years of the 19th century as a popular author. Considered a wit, Piatt told Rutherford Hayes (future president) that when shells were whistling around them at Bull Run he had tried to remember his prayers but could only recall “Oh Lord, for these and all thy other mercies, we desire to be thankful.” Piatt was not a fan of Ulysses S. Grant and includes in this book John Rawlins' letter to Grant about his drinking. General George Thomas has generally been held in high esteem by Civil War historians; Bruce Catton and Carl Sandburg wrote glowingly of him, and many consider Thomas one of the top three Union generals of the war, after Grant and William Tecumseh Sherman. But he never wrote an autobiography and burned his private papers. This is a definitive biography of one of the Union's great generals and is long overdue for conversion to e-book. For the first time, this long-out-of-print book is available as an affordable, well-formatted book for e-readers and smartphones. Be sure to LOOK INSIDE or download a sample.
In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create effective brands. Drawing on the authors' experience of working with the world's top brands, this book shows how to communicate with customers and make your brand resonate.
Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they've experimented with and integrated digital initiatives into their branding mix. In his new book, BrandDigtial, he clearly demonstrates that in an environment where everything is transparent, brand professionals have unprecedented opportunities to learn more about their customers, and to deliver brand experiences that meet customer expectations better than ever before. Based on over 100 interviews with leaders in both the branding and digital technology industries, Adamson drives home his point by using case studies and first-hand, in-market examples from companies including Hewlett-Packard, Johnson & Johnson, Procter & Gamble, Nike, Ameriprise, Burger King, PepsiCo, and General Mills. Along with putting into proper context the role Google, YouTube, Second Life, social media, and blogs play in the branding process, Adamson shows how the best companies are taking advantage of evolving digital technology and its associated behavior to build stronger bonds with their customers and stronger, more responsive brands.
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The basis of the film starring Orlando Bloom and Scott Eastwood, The Outpost is the heartbreaking and inspiring story of one of America's deadliest battles during the war in Afghanistan, acclaimed by critics everywhere as a classic. At 5:58 AM on October 3rd, 2009, Combat Outpost Keating, located in frighteningly vulnerable terrain in Afghanistan just 14 miles from the Pakistani border, was viciously attacked. Though the 53 Americans there prevailed against nearly 400 Taliban fighters, their casualties made it the deadliest fight of the war for the U.S. that year. Four months after the battle, a Pentagon review revealed that there was no reason for the troops at Keating to have been there in the first place. In The Outpost, Jake Tapper gives us the powerful saga of COP Keating, from its establishment to eventual destruction, introducing us to an unforgettable cast of soldiers and their families, and to a place and war that has remained profoundly distant to most Americans. A runaway bestseller, it makes a savage war real, and American courage manifest. "The Outpost is a mind-boggling, all-too-true story of heroism, hubris, failed strategy, and heartbreaking sacrifice. If you want to understand how the war in Afghanistan went off the rails, you need to read this book." -- Jon Krakauer
The Art and Practice of Hawking is a manual on hawking, a feeding strategy in birds involving catching flying insects in the air. Also covered are the topics of how to look after and train a hunting bird.