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"It is not widely known that 2014 marks the centenary of the publication of books in The Ladybird Series by the British commercial printers Wills & Hepworth. From the start of the First World War to the start of the Second they published about 100 cheap and cheerful colour-illustrated children's books for the popular market, but only in 1940 did they fashion Bunnykins Picnic Party which was to be the first of the Ladybird Books that would come to be recognised and bought by most of the British population. Lorraine Johnson and Brian Alderson trace the history of the Ladybird venture from its wobbly beginning through Wills & Hepworth's triumphant management of the series up to its sale in 1972, with further chapters on the last decades at the printworks in Loughborough down to 1999. A comprehensive bibliography of books edited under the Wills & Hepworth imprint gives ample evidence of their catering for children at all stages of development, a central element in the millions of books that they sold. The many illustrations, mostly in colour, give convincing support to the reasons for their popularity."--Wheelers.co.nz
With 90 million copies sold worldwide, the Key Words with Ladybird reading scheme is the springboard to reading for life. 100 Key Words make up half of all those we read and write. This essential vocabulary is carefully introduced, practised and developed throughout the scheme.
This reading scheme comprises eight titles that can be used alongside any other method of learning to read. The books are intended for beginner readers and focus on phonics. The series introduces most of the 44 sounds in the English language - 26 initial sounds, digraphs (2 letters such as ch), phenomes (blends as in str), middle blends (oo) and final blends (ing). The first 100 most used words are introduced, repeated and carried over from book to book. A further 200 words are used and repeated a minimum of 3 times each in the story in which they first appear. Extra repitition is given in the activity books through a variety of reading, writing and other activities. Through their games and activities the reader is transported to a world of make-believe. Each book begins with pages introducing particular sounds which are then used in the story.