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Technology is all around us. Mobile phones, computers, the internet, e-mail, satellite navigation - the list is endless. But are you making the most of technology in YOUR business? Whether you run a retail shop or a home based business, using the right technology can radically transform the way you operate, making you more efficient, saving you time and money, and inspiring you to push your business further. This eBook aims to introduce business owners to new technology tools which will enhance or even revolutionise the way you operate your business! Coupled with tips to make the best use of your new found tools, this eBook will supercharge you and launch your business into the techno-sphere. So what are you waiting for, lets plug in, log-on and get started...
365 Social Media Tips does exactly what it says on the tin. There are 365 tips that cover specific social media platforms such as LinkedIn, Twitter, Facebook, YouTube and SlideShare, as well as tips to improve your use of social media generally. This book not only gives practical suggestions but many of the tips also include clear instructions on how to implement them. 365 Social Media Tips gets down to the nuts and bolts of social media in short, concise, helpful tips - one for every day of the year!
Blackberry Business Bites offer the best in business guidance from authors who are leading experts in their fields. The six chapters in this Blackberry Business Bites collection are taken from the Business Bites series. Included are chapters from: Twitter Your Business by Mark Shaw Finance for Small Business by Emily Coltman Successful Selling for Small Business by Jackie Wade The Small Business Guide to China by David Howell Contracts for Your Business by Charles Boundy The Small Business Guide to Apps by David Howell The full editions of these books are available to buy in print and eBook editions from Brightword Publishing (www.brightwordpublishing.com), online retailers and good business bookshops.
With so many great resources on the web available for SMEs it's difficult to find the marketing solutions that will work. Sarah-Jane White has collated the best ones in this ebook for you to use as a guide, inspirational tool and if you just do one of the tips, once a week, you should increase your company's visibility both on and offline in no time!
Latin America is much more than football and beaches. A continent of 600 million people enjoying a period of strong economic growth is now attracting worldwide attention for its amazing opportunities. But are UK small businesses making the most of these opportunities? If not, what is stopping them? Gabriela Castro-Fontoura, a native Latin America with wide experience in the UK, shares in a simple and friendly manner, what every UK SME needs to know about doing business with Latin America - the geography and the people of a fascinating continent; the exciting range of opportunities, as well as honestly exposing the barriers and how to handle them. From business etiquette to import barriers, from currency issues to multilingual ecommerce, Gabriela explores the wealth of information out there, interviewing key business owners and experts, and translating this into a thoroughly researched yet very user-friendly book, with British efficiency and Latin American charm! A small business owner herself, Gabriela knows how to talk to her audience - and inspire them to a journey full of possibilities.
Making an impact, 140 characters at a time Twitter is not 'a get rich quickly tool'. You will achieve very little by just having an account. It takes time, effort and commitment to stand a chance of success on Twitter. However, if you are prepared to spend some time on Twitter each day finding people and conversations where you can add value, then things may well happen for you. The real value of Twitter is in the ability to search for real people talking about real stuff, right now and in real time. This offers individuals, businesses, brands the real opportunity to stop talking at customers and start talking with customers. A subtle but huge difference.
Put your lunch hour to use and learn how to create, manage and execute your own bespoke PR campaign in just ten days. - Get to grips with what makes a good story, learn how to contact journalists and build working relationships that get stronger with each new story. - Discover how to craft a press release, how to weave in your key messages and how to ensure that what you are doing with your PR is contributing to your overall marketing strategy. - Unlock the secrets of the professionals by spending a day in both camps - the journalist and the PR consultant. - Find out what it takes to give your story the edge above the hundreds of others competing for attention. - Listen in on a PR consultant's meeting with a key client so that you can understand the processes that are put in place and the strategies that are debated between client and consultant to ensure that every opportunity is flushed out, examined and maximised. - Hear case studies from small businesses that share the highs and lows of their own public relations campaigns so that you do not make the same mistakes. Let the author, who has over a decade of experience in running PR campaigns for everyone from multinational PLCs to not for profit organisations and start-up businesses, guide you through the same process that he uses to create professional and hugely effective PR campaigns. Learn how to create a PR campaign that delivers measurable, strategic results for your business and that allows you to refine and improve it every time you return to it. Create a PR strategy that evolves with your business and fits in with the way you work. Learn how to delegate tasks to individuals within your own team and what to outsource to the professionals. Discover how to get your story to stand out from the crowd through the use of clever photography - begin to 'think in pictures' as you learn how to become an asset to your target media. Set measurable goals and begin to evaluate the success of your campaign right from the beginning, arming yourself with information on what works or your business and what approach works best for you as the new head of PR in your business. Have fun! PR offers a huge variety of ways for you to communicate with your target audience. Discover inspirational ideas that will have you raring to go with your own PR campaign and all in the space of ten hours.
The UK handmade market is currently riding high as our attitudes to shopping and the products we want to buy are changing. With this change comes a new wave of manufacturers - small, local and talented. If you are a producer of handmade products, or you have a craft hobby and are thinking about taking the next step and wondering how to do it, then this book has the answers. In it you will find out: - How to turn your hobby into a small business - Where to sell your products, both on and offline - How to price your products - How to develop a unique and recognisable brand - Where to start with visual merchandising - How to use social media to market your business This book not only takes you through these points in no-nonsense plain English, but also has quirky craft activities to complete along the way. Jam-packed with top hints and tips from real-life crafty small business owners in the know, this book is essential reading for anyone looking to craft their way to success!
Digital tools that will transform your practice Educating students in the 21st century is about more than preparing them for work in the digital age; it′s also about connecting with the whole student and transcending barriers. Written for school counselors and other education professionals, 50+ Tech Tools for School Counselors provides insightful descriptions of digital tools that can be used daily to not only enrich intervention and instruction but also guide decision-making, streamline work, enhance communication, and promote happier students. Readers will find: a framework for leadership and advocacy through the lens of technology vignettes demonstrating implementation and quotes from students and other stakeholders step-by-step guides and checklists perspectives from counselors around the country that provide a peer-to-peer feel narratives, technical descriptions, and diagrams School counselors are often unsure or unaware of the myriad of existing tech tools. This book will help them enhance their practice, feel more confident, spend less time on paperwork, and enable today’s students to achieve success in school and access information on college and careers.
Digital tools that can transform your practice Educating students in the 21st century is about more than preparing them for work in the digital age; it's also about connecting with the whole student and transcending barriers. 50+ Tech Tools for the 21st Century School Counselors provides insightful descriptions of tools that can be used to not only enrich intervention and instruction but also guide decision making, streamline work, enhance communication, and promote happier students. Readers will find: a framework for leadership and advocacy through the lens of technology vignettes demonstrating implementation and quotes from students and other stakeholders step-by-step guides and checklists Perspectives from counselors around the country that provide a peer-to-peer feel narratives, technical descriptions, and diagrams