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The thought behind "50 Biggest Website Mistakes" was to provide the reader with known mistakes we’ve seen or made in our decades of combined online experience. In doing this, the authors hope others can avoid these costly mistakes with their online business and increase their return on investment in a shorter time period. Each of the 50 mistakes point out the problem and what should be done to avoid or correct them.
Ridgway, co-founder of Speaker Fulfillment Services, offers a look at the 50 biggest mistakes that Information Marketers make, and provides practical advice on how to avoid them.
“Features 50 of the most common errors book authors make in writing, publishing, and promoting their books.” —John Kremer, author of 1001 Ways to Market Your Books The publishing landscape can be a tricky one to navigate. There are so many aspects to authoring and publishing a book that it’s easy for you to make critical mistakes that can set you off course and significantly decrease your chances for success. How many of the 50 biggest author mistakes are you making? When you learn to avoid them, you can greatly enhance your chances for success in the publishing world. In this insider’s look at the worlds of publishing and book marketing coauthors Rick Frishman, Bret Ridgway, and Bryan Hane bring their 65 combined years of experience in the publishing world to you and share their secrets to success. You’ll learn: How to master media and other key marketing channels authors should use Keys to capturing the browsing buyer in bookstores and online The new publishing landscape and how it impacts you How to increase the readability of your book so readers keep coming back How your book is the key piece of your own information marketing empire And much, much more “If you want to write a book or make sure that your book is a smashing success read this now and take action! You’ll be amazed at the difference it will make in your success!” —John Assaraf, New York Times–bestselling author of Innercise and The Answer “I LOVE the book so far! Clear-concise-comprehensive with practical info the aspiring author needs!” —Laura Venecia Rodriguez, author of Yoga at Home
An A–Z primer for all levels of public speaking, from securing engagements to delivering unforgettable speeches to making money as a speaker. Can you make it as a professional speaker? Knowing how to deliver a great presentation is obviously important, but truly understanding how the speaking industry really works is probably even more important. What do you need to know to deal with event promoters? What can you do to take control of the room and not let the unexpected derail your presentation? Should you pursue the fee or free speaking model? What about technology? What do they mean by ‘buying units.’ Industry insiders Adryenn Ashley, Bret Ridgway, and Caterina Rando share their combined decades of experience from both the platform and the promoter perspectives. They pull back the curtains and give you a sneak peek into how the speaking world really works. You’ll learn how to build a profitable speaking business that allows you to more effectively build your platform and share your powerful message with the world. Even if you already consider yourself a professional speaker, you’re guaranteed to pick up a few nuggets that can help you take things to the next level with your speaking. Get more gigs, make more money and impact more lives today!
For anyone seeking to break into public speaking, to share their message with the world, How to Build a Profitable Speaking Business will be an invaluable resource—especially for those new to the industry. 25-year public speaking veteran, Bret Ridgway, is passionate about training and coaching others in public speaking and building their platform. Ridgway bridges the gap between what makes an effective speaker and a successful entrepreneur in How to Build a Profitable Speaking Business. Readers will discover common public speaking mistakes to avoid, techniques to apply, and a wealth of knowledge in this newest public speaking guide from an industry insider.
Short-handed games are extremely profitable and fun to play. Terry Borer and Lawrence Mak – two short-handed experts, and Barry Tanenbaum – one of America’s top poker coaches, will teach you how to dominate the short-handed tables, both live and on-line. You will learn: How to optimize your strategies for 6-handed, 3-handed, and even heads-up play.How to play every street at an expert level.How to select your site, limit and seat for maximum profit.How to master the mental game and cope with the swings of short-handed play.How to exploit bonuses and get the most rakeback for your time.How to use poker software and statistics to maximize your profits. By carefully studying the 245 quiz questions and examples in this book you will improve your game and be able to dominate and control your table. Terry and Lawrence have won hundreds of thousands of dollars playing on-line – exclusively in short-handed cash games. They have also consulted for an online gambling and poker website. Now they pass on their knowledge to you. Barry, author of Advanced Limit Hold’em Strategy and regular Card Player columnist, has been a full time professional for many years and is widely acknowledged as a top poker coach and teacher.
Gray Love narrates stories about the most common themes – searching for and (perhaps) finding love. Forty-five men and women between ages 60 and 94 from diverse backgrounds talk about dating, starting or ending a relationship, embracing life alone or enjoying a partnered one. The longing for connection as old age encroaches is palpable here, with more and more senior singles searching online. Those who find new partners explore issues that most relationships encounter at any age, as well as some that are unique to elder relationships. These include having had previous partners and a complicated and deep personal history; family and friends’ reactions to an older person’s dating; alternative models to marriage (such as sharing space or living apart); having more than one partner at the same time; one’s aging body, appearance, and sexuality; and the pressure of time and the specter of illness and death.
Keep them coming back for more Brilliant Customer Service is your guide to help you deliver exceptional customer service and keep your customers coming back time and time and again. It's for anyone involved in any organisation - whether you run your own business, manage people or you are a customer facing employee. It doesn't matter what your budget is, you'll find lots of simple changes you can implement right now to build a highly successful customer service strategy. BRILLIANT OUTCOMES · Identify your customers real needs and how best to meet them · Build trust and long term loyalty w.
This book explores the opportunities, challenges, and effective approaches to organizational change regarding diversity, equity, inclusion, and belonging. Featuring application-based case studies and practical guidelines for meaningful organizational change, this book problematizes some of the current DEI initiatives in today’s organizations. It examines multiple forms of diversity (e.g., race, age, and mental health) from a variety of perspectives (e.g., leadership and employee), with case studies that demonstrate how changemaking efforts can be reimagined and implemented in better, more nuanced, and more sustainable ways to produce meaningful organizational change. Through these case studies, readers learn from organizations’ successes and failures in their attempts to implement DEI practices. Each chapter concludes with explicit practical implications and/or actionable recommendations for organizational changemaking. This text will make an impactful addition to courses in communication and diversity or organizational communication/change at the advanced undergraduate or graduate level, and will be an essential guide for professionals wishing to lead change in their organizations.
This is the second poker book by Mormon. Following a year of playing after publishing his first, he feels that he has gained enough information and experience to warrant a second. He is a self-proclaimed lover of the game of Texas Holdem. In his own words, Im only sorry that I didnt begin playing Holdem until I was almost 60. I somewhat pessimistically calculate that this leaves me only 50 years or so to play and improve my game. Now it may be that Holdem is played in the hereafter. If it is played only in Hell, Im probably in good shape. If, on the other hand, its only played in Heaven I need to get my act together.