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Doing research is an ever-changing challenge for social scientists. This challenge is harder than ever today as current societies are changing quickly and in many, sometimes conflicting, directions. Social phenomena, personal interactions, and formal and informal relationships are becoming more borderless and disconnected from the anchors of the offline “reality.” These dynamics are heavily marking our time and are suggesting evolutionary challenges in the ways we know, interpret, and analyze the world. Internet and computer-mediated communication (CMC) is being incorporated into every aspect of daily life, and social life has been deeply penetrated by the internet. This is due to recent technological developments that increase the scope and range of online social spaces and the forms and time of participation such as Web 2.0, which widened the opportunities for user-generated content, the emergence of an “internet of things,” and of ubiquitous mobile devices that make it possible to always be connected. This implies an adjustment to epistemological and methodological stances for conducting social research and an adaption of traditional social research methods to the specificities of online interactions in the digital society. The Handbook of Research on Advanced Research Methodologies for a Digital Society covers the different strands of methods most affected by the change in a digital society and develops a broader theoretical reflection on the future of social research in its challenge to always be fitting, suitable, adaptable, and pertinent to the society to be studied. The chapters are geared towards unlocking the future frontiers and potential for social research in the digital society. They include theoretical, epistemological, and ontological reflections about the digital research methods as well as innovative methods and tools to collect, analyze, and interpret data. This book is ideal for social scientists, practitioners, librarians, researchers, academicians, and students interested in social research methodology and its developments in the digital scenario.
The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as: * selecting target markets * creating a positioning statement * writing a financial paragraph * motivating others thereby demonstrating how to act as a bridge between sales, development and finance. Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.
Your success guide to the next wireless revolution The next watershed innovation in wireless technology is here: IEEE 802.11 wireless local area networks (LANs). Recent studies from IDC indicate that the Wi-Fi wireless LAN market will likely account for ninety percent of projected LAN equipment revenues by 2005-a trend that promises to spill over into home wireless networks. Yet this amazing growth has also created confusion: Which version of 802.11 is best for vendors and end-users? What about solutions such as the a/g and a/b combinations of the 802.11 standards? In World Wide Wi-Fi: Technological Trends and Business Strategies, Teik-Kheong (TK) Tan and Benny Bing provide a clear, accessible road map of the Wi-Fi wireless LAN market. Unlike most books on wireless local area networks (WLANs), this must-have resource explains both the business and technology of WLANs, and offers ready-to-use tactics and strategies for thriving in this lucrative field. Along the way, you'll also gain insight into the emerging Wi-Fi standards. World Wide Wi-Fi presents: * Key technological issues related to the design and deployment of Wi-Fi wireless LANs * An insider's look at market dynamics, market segmentation, service provider, enterprise, and chipset strategies * The interrelationship between the 802.11a, b, and g standards * And much more Supported by real statistics and case studies, plus profiles of suppliers, regulators, and other market players, this one-of-a-kind guide helps you create effective market penetration strategies and evaluate vendor-specific features. Ultimately, World Wide Wi-Fi defines the 802.11 market: its rapid expansion, its challenges, and its future. Most of all, it's your invitation to profit from everything that this red-hot industry has to offer.