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A free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visit www.luminosoa.org to learn more. Beyond the Movie Theater excavates the history of non-theatrical cinema before 1920, exploring where and how moving pictures of the 1910s were used in ways distinct from and often alternative to typical theatrical cinema. Unlike commercial cinema, non-theatrical cinema was multi-purpose in its uses and multi-sited in where it could be shown, targeted at particular audiences and, in some manner, sponsored. Relying on contemporary print sources and ephemera of the era to articulate how non-theatrical cinema was practiced and understood in the US during the 1910s, historian Gregory A. Waller charts a heterogeneous, fragmentary, and rich field that cannot be explained in terms of a master narrative concerning origin or institutionalization, progress or decline. Uncovering how and where films were put to use beyond the movie theater, this book complicates and expands our understanding of the history of American cinema, underscoring the myriad roles and everyday presence of moving pictures during the early twentieth century.
For more than a century, posters, advertisements, and brochures have characterized Canada as a desirable tourist destination offering spectacular scenery, wild animals, outdoor recreation, and state-of-the-art accommodations. However, these explicitly commercial displays are not the only marketing tools at the country’s disposal; beginning in the 1890s, film also played a role in selling Canada. In Northern Getaway Dominique Brégent-Heald investigates the connections between film and tourism during the first half of the twentieth century, exploring the economic, pedagogical, geopolitical, and socio-cultural contexts and aspirations of tourism films. From the first moving images of the 1890s through the end of the 1950s, a complex web of public and private stakeholders in Canadian tourism experimented, sometimes in collaboration with Hollywood, with a variety of film forms – 16 mm or 35 mm, feature or short films, fiction or nonfiction, professional or amateur filmmakers – to promote Canada. Spectators, particularly Americans, saw Canada as a tourist destination on screens in motion picture theatres, schools, and fairgrounds. Rooted in settler colonial representations that celebrate the nation’s unspoiled but welcoming wilderness landscapes, these films also characterize Canada as a technologically and industrially advanced settler country. Using evidence from a wide range of archival sources and drawing from current scholarship in film history and tourism studies, Northern Getaway demonstrates how Canada was an innovator in using film to shape and project a recognizable destination brand.
The potential of films to educate has been crucial for the development of cinema intended to influence culture, and is as important as conceptions of film as a form of art, science, industry, or entertainment. Using the concept of institutionalization as a heuristic for generating new approaches to the history of educational cinema, contributors to this volume study the co-evolving discourses, cultural practices, technical standards, and institutional frameworks that transformed educational cinema from a convincing idea into an enduring genre. The Institutionalization of Educational Cinema examines the methods of production, distribution, and exhibition established for the use of educational films within institutions–such as schools, libraries, and industrial settings in various national and international contexts and takes a close look at the networks of organizations, individuals, and government agencies that were created as a result of these films' circulation. Through case studies of educational cinemas in different North American and European countries that explore various modes of institutionalization of educational film, this book highlights the wide range of vested interests that framed the birth of educational and nontheatrical cinema.
A vastly influential form of filmmaking seen by millions of people, educational films provide a catalog of twentieth century preoccupations and values. As a medium of instruction and guidance, they held a powerful cultural position, producing knowledge both inside and outside the classroom. This is the first collection of essays to address this vital phenomenon. The book provides an ambitious overview of educational film practices, while each essay analyzes a crucial aspect of educational film history, ranging from case studies of films and filmmakers to broader generic and historical assessments. Offering links to many of the films, Learning With the Lights Off provides readers the context and access needed to develop a sophisticated understanding of, and a new appreciation for, a much overlooked film legacy.