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Using dozens of examples from actual advertising campaigns and marketing strategies, Luc Dupont lays out important advertising principles that are essential reading for all business managers, advertising directors, designers ... as well as the advertisers who use their services.
Offers specific sales and marketing ideas for companies of all sizes and includes tips on using personal contacts, brochures, online marketing, trade shows, and newsletters to promote sales.
Today's most complete handbook on book marketing.
All in one Resource for Internet marketers: This is the only book where internet marketers in myriad fields and industries can acquire access to an itemized and categorized listing of tools to fuel online business. The Little Black Book of Online Business includes a 65 page directory of the best, proven resources to help you explode your Internet business. It has been touted as "a required resource for anyone doing business on the net", and has been downloaded from his site over 6,000 times since he first made it available.
1001 Visual Basic Programmer's Tips takes the programmer from square one with Visual Basic. The book teaches the programmer the ins and outs of the Visual Basic toolset and focuses on code, code, and more code. The reader will find over 10,000 lines of Visual Basic programming code and hundreds to ready-to-run programs on the companion CD.
To many people, marketing means personal selling or advertising, imposing oneself on others, and trying to get people to buy something they may not want. In this guide to marketing and building relationships with customers to achieve success, Rick Crandell debunks these myths.
Knowing a few seemingly small tricks will enable backpackers to take big strides in increasing their comfort, safety, preparation, and improvisational skills. Author Karen Berger covers everything from packing and planning to field repairs and emergency improvisations. A great gift for any hiker or backpacker. 80 photos. 15 illustrations..