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This book is about the Americanization of Yugoslav culture and everyday life during the nineteen-sixties. After falling out with the Eastern bloc, Tito turned to the United States for support and inspiration. In the political sphere the distance between the two countries was carefully maintained, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive to the American model. For Titoist Yugoslavia this tactic turned out to be beneficial, stabilising the regime internally and providing an image of openness in foreign policy. Coca-Cola Socialism addresses the link between cultural diplomacy, culture, consumer society and politics. Its main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds. Radina Vučetić explores how the Party used American culture in order to promote its own values and what life in this socialist and capitalist hybrid system looked like for ordinary people who lived in a country with communist ideology in a capitalist wrapping. Her book offers a careful reevaluation of the limits of appropriating the American dream and questions both an uncritical celebration of Yugoslavia’s openness and an exaggerated depiction of its authoritarianism.
In Art Work, Katja Praznik counters the Western understanding of art – as a passion for self-expression and an activity done out of love, without any concern for its financial aspects – and instead builds a case for understanding art as a form of invisible labour. Focusing on the experiences of art workers and the history of labour regulation in the arts in socialist Yugoslavia, Praznik helps elucidate the contradiction at the heart of artistic production and the origins of the mystification of art as labour. This profoundly interdisciplinary book highlights the Yugoslav socialist model of culture as the blueprint for uncovering the interconnected aesthetic and economic mechanisms at work in the exploitation of artistic labour. It also shows the historical trajectory of how policies toward art and artistic labour changed by the end of the 1980s. Calling for a fundamental rethinking of the assumptions behind Western art and exploitative labour practices across the world, Art Work will be of interest to scholars in East European studies, art theory, and cultural policy, as well as to practicing artists.
This study examines the distance between theory and practice in the lives of ordinary Yugoslavs living under socialist self-management.
Socialist countries like Yugoslavia garnered legitimacy through appealing to social equality. Yet social stratification was characteristic of Yugoslav society and increased over the course of the state's existence. By the 1980s the country was divided on socio-economic as well as national lines. Through case studies from a range of social millieux, contributors to this volume seek to 'bring class back in' to Yugoslav historiography, exploring how theorisations of social class informed the politics and policies of social mobility and conversely, how societal or grassroots understandings of class have influenced politics and policy. Rather than focusing on regional differentiation between Yugoslav republics and provinces the emphasis is placed on social differentiation and discontent within particular communities. The contributing authors of these historical studies come from diverse disciplinary backgrounds, linking scholarship from the socialist era to contemporary research based on accessing newly available primary sources. Voices of a wide spectrum of informants are included in the volume; from factory workers and subsistence farmers to fictional television characters and pop-folk music superstars.
This book examines the relationship between nationalism and the rise and fall of Yugoslavia under the rule of Josip Broz Tito. It deals particularly with the interactions between communist and intellectual elites. The authors analyze elites’ initial enthusiasm about the Yugoslav federation and how, with time, they found themselves unable to suppress the nationalists in Yugoslavia. Other scholars have argued that, in a certain sense, Tito’s Yugoslavia proved to be a “hatchery” for the nations that once constituted Yugoslavia, making them ever closer to “completeness.” However, as the authors highlight in this study, this process was one of conflict. The personal role of Tito as an arbiter was essential, although, for the majority of his time in power, he did not act as a dictator. His departure was strongly felt in the 1980s, when ethnic entrepreneurial activity began to flourish—and when ethnic and political relations had gone out of control. While a significant part of this book follows the chronology of ethnic elite interaction in communist Yugoslavia, the global context of Yugoslavia’s rise and fall is taken into account. The authors also use Yugoslavia as a case study to test the validity of nationalism studies more generally.
This edited volume explores the cultural life of capitalism during socialist and post-socialist times within the geopolitical context of the former Yugoslavia. Through a variety of cutting edge essays at the intersections of critical cultural studies, material culture, visual culture, neo-Marxist theories and situated critiques of neoliberalism, the volume rethinks the relationship between capitalism and socialism. Rather than treating capitalism and socialism as mutually exclusive systems of political, social and economic order, the volume puts forth the idea that in the context of the former Yugoslavia, they are marked by a mutually intertwined existence not only on the economic level, but also on the level of cultural production and consumption. It argues that culture—although very often treated as secondary in the analyses of either socialism, capitalism or their relationship—has an important role in defining, negotiating, and resisting the social, political and economic values of both systems.
The history of sport in socialist Yugoslavia is a peculiar lens through which to examine the country’s social, cultural and political transformations. Sport is represented as one of the most popular and engaging cultural phenomena of social life. Sport both embodied the social dynamics of the socialist period as well as revealing questions of the everyday lives of the Yugoslav people. Ultimately, sport was closely intertwined with the country’s overall destiny. This volume offers an introduction into the myriad social functions that sport served in the Yugoslav socialist project. It illustrates how sport was central to the establishment of Yugoslavia’s physical and leisure culture in the early post-Second World War period, an international promotional tool for Yugoslav communists championing the ideological superiority of the ‘Brotherhood and Unity’ and the Non-Aligned Movement, as well as a social field in which the ideological contradictions of Yugoslav socialism became increasingly apparent. The chapters expand the existing knowledge of the processes that defined Yugoslav sport and contribute to a more nuanced understanding of socialist Yugoslavia in the years between 1945 and 1991. This book was originally published as a special issue of The International Journal of the History of Sport.
This book tells the story of new Yugoslav feminism in the 1970s and 1980s, reassessing the effects of state socialism on women’s emancipation through the lens of the feminist critique. This volume explores the history of the ideas defining a social movement, analysing the major debates and arguments this milieu engaged in from the perspective of the history of political thought, intellectual history and cultural history. Twenty-five years after the end of the Cold War, societies in and scholars of East Central Europe still struggle to sort out the effects of state socialism on gender relations in the region. What could tell us more about the subject than the ideas set out by the only organised and explicitly feminist opposition in the region, who, as academics, artists, writers and activists, criticised the regime and demanded change?
Workers' self-management was one of the unique features of communist Yugoslavia. Goran Musić has investigated the changing ways in which blue-collar workers perceived the recurring crises of the regime. Two self-managed metal enterprises, one in Serbia another in Slovenia, provide the frame of the analysis in the time span between 1945 and 1989. These two factories became famous for strikes in 1988 that evoked echoes in popular discourses in former Yugoslavia. Drawing on interviews, factory publications and other media, local archives, and secondary literature, Musić analyzes the two cases, going beyond the clichés of political manipulation from the top and workers' intrinsic attraction to nationalism. The author explains how, in the later phase of communist Yugoslavia, growing social inequalities among the workers and undemocratic practices inside the self-managed enterprises facilitated the spread of a nationalist and pro-market ideology on the shop floors. Yet rather than being a mass taken advantage of by populist leaders, the working class Musić presents is one with agency and voice, a force that played an important role in shaping the fate of the country. The book thus seeks to open a debate on the social processes leading up to the dissolution of Yugoslavia.
Coining the term "Jugoslovenka" to designate the unique history of Yugoslav women's resistance to patriarchy during and after socialism, this book shows how Yugoslavia's anti-fascist, transnational and feminist legacies manifest in performance, conceptual, video and activist works.