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Email is the oldest online marketing tool around. But every day online poker rooms and casinos abuse email, overwhelming players instead of attracting deposits.You've Got Players reveals the 'secret sauce' of profitable email marketing. Written by industry veteran Ewan Oxford, founder of igaming consultancy RealMoneyPlayers.com, the book reveals powerful 'no-spam' tactics you can put to work in your campaigns.You've Got Mail will show you how to automatically build profitable relationships with players.You'll discover how to:Train players to look forward to your emails, ensuring your emails are opened and your message heard.Use automatic email chains to build lasting relationships, so that your audience is 'warmed up' and primed to respond to offers.Find the optimum frequency for sending, so you maximise your revenue without burning out your players.Read You've Got Players today, and be one of the few marketers in the igaming industry to realise email's true potential for profit.
How games are being harnessed as instruments of exploitation—and what we can do about it Warehouse workers pack boxes while a virtual dragon races across their screen. If they beat their colleagues, they get an award. If not, they can be fired. Uber presents exhausted drivers with challenges to keep them driving. China scores its citizens so they behave well, and games with in-app purchases use achievements to empty your wallet. Points, badges, and leaderboards are creeping into every aspect of modern life. In You’ve Been Played, game designer Adrian Hon delivers a blistering takedown of how corporations, schools, and governments use games and gamification as tools for profit and coercion. These are games that we often have no choice but to play, where losing has heavy penalties. You’ve Been Played is a scathing indictment of a tech-driven world that wants to convince us that misery is fun, and a call to arms for anyone who hopes to preserve their dignity and autonomy.
In his classic book, The Five Dysfunctions of a Team, Patrick Lencioni laid out a groundbreaking approach for tackling the perilous group behaviors that destroy teamwork. Here he turns his focus to the individual, revealing the three indispensable virtues of an ideal team player. In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle’s company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess, and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players. Whether you’re a leader trying to create a culture around teamwork, a staffing professional looking to hire real team players, or a team player wanting to improve yourself, this book will prove to be as useful as it is compelling.
When Nya Gamden is accepted into the nursing program at Old Dominion University, she is thrilled, until her boyfriend asks her to give up her dreams in exchange for marriage, forcing her into the arms of a well-respected businessman who is hidding a shocking secret. Original.
Whether you’ve been a Dungeon Master (DM) before and want to fine-tune your skills or want to get ready and take the plunge, this is the book for you. It gives you the basics on running a great game, info for more advanced dungeon mastering, guidelines for creating adventures, and tips for building a campaign. It shows you how to: Handle all the expressions of DMing: moderator, narrator, a cast of thousands (the nonplayer characters or NPCs), player, social director, and creator Use published adventures and existing campaign worlds or create adventures and campaign worlds of your own Conjure up exciting combat encounters Handle the three types of encounters: challenge, roleplaying, and combat Create your own adventure: The Dungeon Adventure, The Wilderness Adventure. The Event-Based adventure (including how to use flowcharts and timelines), The Randomly Generated Adventure, and the High-Level adventure Create memorable master villains, with nine archetypes ranging from agent provocateur to zealot To get you off to a fast start, Dungeon Master For Dummies includes: A sample dungeon for practice Ten ready-to-use encounters and ten challenging traps A list of simple adventure premises Mapping tips, including common scales, symbols, and conventions, complete with tables Authors Bill Slavicsek and Richard Baker wrote the hugely popular Dungeons and Dragons For Dummies. Bill has been a game designer since 1986 and leads the D&D creative team at Wizards of the Coast. Richard is a game developer and the author of the fantasy bestseller Condemnation. They give you the scoop on: Using a DM binder to keep records such as an adventure log, PCs’ character sheets, NPC logs/character sheets, treasure logs, and more Knowing player styles (role players and power games) and common subgroups: hack’n’slasher, wargamer, thinker, impulsive adventurer, explorer, character actor, and watcher Recognizing your style: action movie director, storyteller, worldbuilder, puzzlemaker, or connector Using miniatures, maps, and other game aids Using 21st century technology, such as a Web site or blog, to enhance your game The book includes a sample adventure, The Necromancer’s Apprentice, that’s the perfect way to foray into DMing. It includes everything you need for a great adventure—except your players. What are you waiting for? There are chambers to be explored, dragons to be slain, maidens to be rescued, gangs of gnoll warriors to be annihilated, worgs to be wiped out, treasures to be discovered, worlds to be conquered....
An encyclopedic reference for guitarists, written by the editors of the world's most respected guitar magazine, offers valuable information for improving their playing and features exclusive interviews with masters such as Chet Atkins, Duane Allman, Jimi Hendrix, Frank Zappa, and more. Original.
Dave "The Devilfish" Ulliott has taken the poker world by storm since beginning to play at the age of 16. A world-class player, he is one of the most feared players on the ever-burgeoning global poker circuit. The Devilfish is a working-class man from Hull who was a petty criminal at 16, a safe-breaker who spent his 21st birthday in prison, and then a pawnbroker in Hull who’s turned his gambling hobby into a hugely lucrative career. Dave Ulliott was the first British player to win a $500,000 poker event in the US, won the first Late Night Poker series on Channel 4, and is the face of Ultimatebet.com, one of the biggest online poker sites. This powerful and revealing book uncovers the amazing world of professional poker in Britain, and for the first time tells the extraordinary stories of the country’s top poker professionals. It is a must-read for anyone who is part of, or fascinated by, the growth of professional poker from yesterday’s illegal back-street card games to the cyberspace and television phenomenon of today.
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.