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Want to get your business featured in national newspapers, magazines, and on radio and TV? Of course you do. As does every other entrepreneur, coach, or consultant out there. Which is why traditional PR strategies, which revolve around sending journalists press releases, just don't work. With 15 years' experience as a national newspaper journalist and editor, Janet Murray knows a thing or two about what makes a great media story-and what doesn't. And it breaks her heart to see people like you wasting their time and money on pointless PR tactics. Your Press Release Is Breaking My Heart is a practical guide to selling your story in the media-without hiring a PR company or even writing a single press release.
Do you want to sell more books and reach more readers? Do you want to discover how to build an author career for the long-term as well as spike your book sales right now? If you don’t know much about marketing, don’t worry. We all start with nothing. I’m Joanna Penn and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothing. Now I’m a New York Times and USA Today bestselling author of thrillers and non-fiction. My books have sold over 600,000 copies in 162 countries, and I’m an award-winning creative entrepreneur and international speaker, making a multi-six-figure income with my writing. Learning how to market my books and my personal brand changed my life. Yes, you need to write an awesome book, but you also need to know how to get it in front of the right readers. How to Market a Book is for authors who want to sell more books, but it's also for those writers who want to think like an entrepreneur and build a long-term income. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career. There are short-term tactics for those who want to boost immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer. It's also about going beyond just the book, because these methods can take you from being an author into making money from other products, professional speaking, and creating opportunities that you can't even imagine yet. In this completely updated Third Edition, you’ll discover: Part 1: Marketing Principles Book marketing myths, how discoverability works, and the polarities of marketing that will determine what you choose to implement Part 2: Your Book Fundamentals Prerequisites for success, how to optimise your book for online sales, categories and keywords, exclusivity, pricing and use of free, box-sets and bundling, and writing series Part 3: No Platform Needed. Short-term Marketing How to get customer reviews and find book bloggers, paid advertising with email blasts, paid advertising with Facebook, Amazon Ads and ad stacking, algorithm hacking, big data, and production speed Part 4: Your Author Platform. Long-term Marketing Building an author brand, author website, list-building and email marketing, content marketing, blogging, audio and podcasting, video and book trailers, social networking, professional speaking, marketing audiobooks, PR and publicity, TV, radio and traditional media Part 5: Launching Your Book Why launching is different for indie authors, soft launch, launch spikes, post-launch, how to relaunch backlist books. Includes an example book marketing strategy and launch plan checklist.
Want to write but don't feel you have the time? Or maybe you do have the time, but you don't know what to do with it? Stop staring at your computer screen, willing the words to come out. Stop getting frustrated because you want to write, but work, family, health problems, and social commitments get in the way. Start forging your writing routine. Start being the productive writer you know you can be. In Productivity for Writers, you'll learn: - How to put yourself – and your writing – first - How to defeat writer's block - What to do when you're stuck in a rut - How to channel your creativity... - ...or find it again - The best times and places to write - How to free write - How to get over self-doubt - How to stop starting at your computer screen and finally start writing again Whether you've got five minutes or five hours a day to write, Productivity for Writers will help you make the most of your writing time. Are you ready to start writing? Download your sample or click buy now today. Google keywords: writing, productivity, mental health, support network, fiction writing, poetry writing, blogging, free writing, how to free write, writer's block, writing through depression, toxic friends, procrastination, books for writers, writing book, time management, prioritisation, book marketing, book planning, publishing, self-publishing, traditional publishing, indie publishing, inspiration, motivation, creativity
Self-publishing is a growing area and writers need independent and reliable advice they can trust. This guide is full of practical, nuts-and-bolts information on each aspect of the DIY-publishing process, from editing and page layout, cover design and book production, publicity and selling. Each chapter is written by publishing professionals expert in supporting authors and is full of insights from successful self-published authors themselves. This guide is essential reading for any indie author who wants to go it totally alone, who wants to work with other independent professionals or who might choose to pay for self-publishing provider services. It gives the pros and cons and potential financial outlay for the various options available so writers can make informed decisions about the best approach for their own book.
A handbook created for practitioners working in health and well-being who want to build a thriving, sustainable practice, their way. Whether they are new or have been in practice for years, many find marketing and running a business overwhelming. Helen Harding simplifies the process and supports practitioners in making the right choices for themselves. By creating their own recipe for their business based on their values, strengths, and the people they help, they can succeed where others fail. Exercises and action points help them move through the process and address any mindset challenges as they go.
From the publisher of the NextDraft newsletter comes a cathartic and humorous ride through the unnerving, maddening hellscape of the 2020 press cycle, reestablishing the line between "real" news and real life. Please lower your shoulder restraint and keep your hands and feet in. You’re about to board a roller coaster ride through a year that was at once laughable and lethal. If you’ve got an anti-anxiety prescription, now would probably be a good time to call in a refill. Please Scream Inside Your Heart is a time capsule; a real-time ride through the maddening hell that was the 2020 news cycle—when historic turmoil and media mania stretched American sanity, democracy, and toilet paper. Who better to examine this unhinged period in all of its twists and turns than news addict Dave Pell, aka the internet’s Managing Editor? Fueled by the wisdom and advice of his two Holocaust-surviving parents, for whom parts of this story were all too familiar, Pell puts the key stories of 2020 into context with pith and punch; highlighting turning points that widened America’s divisions, deepened our obsession with a media-driven civil war, and nearly knocked the country off its tracks. Pell also examines the role of technology in society—and how we somehow built the exact opposite of what we thought we were building. Why did the lies spread faster than the truth? How did our tech addiction contribute to the nightmare? Why do you feel a vibration in your pocket right now? In 2020, the news was everywhere, and everything was political—even the air we breathed. So brace yourself as you’re hurtled through the twists and turns of the corkscrewiest year in American history; one that included two impeachment trials, a global pandemic, Black Lives Matter, the biggest election of a lifetime, a slide towards autocracy, and a warning from the makers of Lysol not to drink their products.
A grieving girl. An unexpected boy. A perfect love story . . . until it isn't perfect at all. Sometimes a broken heart is all you need to set you free...Reiko loves the endless sky and electric colors of the Californian desert. It is a refuge from an increasingly claustrophobic life of family pressures and her own secrets. Then she meets Seth, a boy who shares a love of the desert and her yearning for a different kind of life. But Reiko and Seth both want something the other can't give them. As summer ends, things begin to fall apart. But the end of love can sometimes be the beginning of you...