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This book demonstrates a simple and proven Market Analysis Positioning SystemTM (MAP) designed to develop growth strategies that help small businesses accelerate their sales and share. The MAP SystemTM has one purpose: to strengthen your market position by analyzing the voice of your customer. If you are a small business owner, startup, or entrepreneur anyone with marketing or sales responsibilities this book can help you deal with the unrelenting pressure of growing your business. The premise of Your Opinion Doesn't Matter is simple: A great idea, product or service isn't enough to survive in today's competitive marketplace; to truly thrive, you need to accept the fact that it's your customer's opinion that counts. This book melds the process of strategic planning with the practice of marketing. It is a practical and somewhat irreverent how to guide that demonstrates the Market Analysis Positioning SystemTM. A proven system designed to help grow your enterprise, it has been thoroughly researched and refined through hundreds of real world business situations. You'll learn how to: analyze your business and core competencies; collect voice of your customer data; expose competitor landscape opportunities; shape your position and align your promotion; and optimize results from your growth strategy.
#1 New York Times Bestseller Over 10 million copies sold In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people. For decades, we’ve been told that positive thinking is the key to a happy, rich life. "F**k positivity," Mark Manson says. "Let’s be honest, shit is f**ked and we have to live with it." In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let’s-all-feel-good mindset that has infected American society and spoiled a generation, rewarding them with gold medals just for showing up. Manson makes the argument, backed both by academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade, but on learning to stomach lemons better. Human beings are flawed and limited—"not everybody can be extraordinary, there are winners and losers in society, and some of it is not fair or your fault." Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek. There are only so many things we can give a f**k about so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real-talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F**k is a refreshing slap for a generation to help them lead contented, grounded lives.
Are you suffering from self-sabotage, self-harm, low self-esteem, frustration and a lack of healthy boundaries? This book is about understanding that side of our minds that simply doesn't want to cooperate. The moment we understand how it works, we can turn it around and make it an ally instead of an enemy. That part of our mind is frequently underestimated because, while it has our best interests in mind (no pun intended), it operates in an outdated fashion, because it still thinks we live in the Stone Age. With this book, you will understand the real workings of that powerful mind of yours, and you will be able to easily change the beliefs that have been holding you back. You will not only learn a lot, you will love the anecdotes and laugh in the meantime.
On a beautiful Spring morning in Jonesport Maine, Captain Jack Harper of Harper Industries walks into Moby s restaurant for his morning cup of Moby s jo, unsuspecting that it would be the beginning of a life change, not only for him, but for his community and quite possibly the country. Captain Jack had been a man of integrity and honor his entire life; a man of service to his community. Little did he know that his community would be asking him to be a man of service for the entire nation. In the quiet of the morning, as the locals debated politics and listened to the typical rhetoric of the incumbent and presidential contenders, a stranger to the town was sitting in the corner taking it all in. As the locals began talking about what life would be like under a presidency of Captain Jack, the stranger became more intrigued about who this Captain Jack character might be. When the townsmen finally approached Jack, encouraging him to make a run for the presidency, the stranger, Dexter Wyman, chair of the Constitution Party, introduced himself and joined the fray. Jack reluctantly accepted the challenge to run under the Constitution part banner, with the assistance of the entire township. Will Jack finish the race? Will he be shutdown before getting off the starting block? Will he be eliminated permanently by organized, empowered politicians who don t appreciate a newcomer to the field?
A deeply-reported examination of why "doing what you love" is a recipe for exploitation, creating a new tyranny of work in which we cheerily acquiesce to doing jobs that take over our lives. You're told that if you "do what you love, you'll never work a day in your life." Whether it's working for "exposure" and "experience," or enduring poor treatment in the name of "being part of the family," all employees are pushed to make sacrifices for the privilege of being able to do what we love. In Work Won't Love You Back, Sarah Jaffe, a preeminent voice on labor, inequality, and social movements, examines this "labor of love" myth—the idea that certain work is not really work, and therefore should be done out of passion instead of pay. Told through the lives and experiences of workers in various industries—from the unpaid intern, to the overworked teacher, to the nonprofit worker and even the professional athlete—Jaffe reveals how all of us have been tricked into buying into a new tyranny of work. As Jaffe argues, understanding the trap of the labor of love will empower us to work less and demand what our work is worth. And once freed from those binds, we can finally figure out what actually gives us joy, pleasure, and satisfaction.
Take the time to get to know yourself and start living a life full of joy, self-awareness, and self-love with this journal and guidebook designed to help you find your passions, purpose, motivations, and more. Self-discovery is an important and exciting process. When you connect with your inner self you will feel more confident in your decisions and your ability to move towards a path that is authentically aligned with you. In Your Self-Discovery Journal, you will find inspiring, thoughtful exercises, guided journal prompts, creative activities, meditations, and more that will guide you to a deeper, truer understanding of yourself. These practical and inspiring activities will help you identify your values, strengths, weaknesses, talents, and more. You’ll learn how to celebrate the things that make you unique and discover practical ideas for staying motivated, facing fears or discomfort, and giving yourself grace throughout your self-discovery process. Start your journey of self-discovery today!
Photographic portraits and profiles of selected LGBTQ individuals
'Every voice raised against racism chips away at its power. We can't afford to stay silent. This book is an attempt to speak' The book that sparked a national conversation. Exploring everything from eradicated black history to the inextricable link between class and race, Why I'm No Longer Talking to White People About Race is the essential handbook for anyone who wants to understand race relations in Britain today. THE NO.1 SUNDAY TIMES BESTSELLER WINNER OF THE BRITISH BOOK AWARDS NON-FICTION NARRATIVE BOOK OF THE YEAR 2018 FOYLES NON-FICTION BOOK OF THE YEAR BLACKWELL'S NON-FICTION BOOK OF THE YEAR WINNER OF THE JHALAK PRIZE LONGLISTED FOR THE BAILLIE GIFFORD PRIZE FOR NON-FICTION LONGLISTED FOR THE ORWELL PRIZE SHORTLISTED FOR A BOOKS ARE MY BAG READERS AWARD
Mrs. Louise Mallard, afflicted with a heart condition, reflects on the death of her husband from the safety of her locked room. Originally published in Vogue magazine, “The Story of an Hour” was retitled as “The Dream of an Hour,” when it was published amid much controversy under its new title a year later in St. Louis Life. “The Story of an Hour” was adapted to film in The Joy That Kills by director Tina Rathbone, which was part of a PBS anthology called American Playhouse. HarperPerennial Classics brings great works of literature to life in digital format, upholding the highest standards in ebook production and celebrating reading in all its forms. Look for more titles in the HarperPerennial Classics collection to build your digital library.