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Packed with valuable information on promoting books in the Christian marketplace, this book is the perfect resource for publishers and authors. Chock full of specific resources with contact information, Your Guide to Marketing Books in the Christian Marketplace walks you step-by-step through the various aspects of book promotion. This second edition has been updated and expanded. This new addition includes chapters on leveraging social networking and the Urban market. This is the essential resource for anyone involved in producing and promoting Christian books.
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.
Approximately 85% of working Christians spend the majority of their waking hours working in a for-profit company. We are marketplace Christians called to transform the marketplace for the glory of God.In The Marketplace Christian, Darren Shearer provides practical and personalized strategies to help you fulfill your specific transformational ministry to the world of business. In this book, you will learn...- The specific spiritual gifts God has entrusted to you for ministry in the marketplace- Strategies for using your spiritual gifts in a business setting- Examples of 23 marketplace Christians who have (and are) using their spiritual gifts in businessYou will also learn...- How the author, Darren Shearer, went from Bible school to running his own business for the glory of God- How to identify your God-given marketplace ministry assignment- 9 reasons why the marketplace is a great place for Christians to serve God- How business can be your "full-time ministry"How to transform your industry for the glory of GodThe Marketplace Christian includes the "Spiritual Gifts in the Marketplace Assessment" that will help you to discover the unique abilities God has entrusted to you for fulfilling His purposes in your sphere of influence in business. You will also learn about other marketplace Christians who have used each of the 23 spiritual gifts discussed in this book as well as specific suggestions for how you can use your own gifts for marketplace ministry.
To those faced with the many questions and quandaries of doing business with integrity, here is a place to beggin. Alexander Hill explores the Christian concepts of holiness, justice, and love, and shows how some common responses to business ethics fall short of these. Then, he turns to penetrating case studies on such pressing topics as employer-employee relations, discrimination, and affirmative action.
In Part 1 of Peculiar Marketing, Ralph Plaskett uncovers how successful Christian Entrepreneurs and Business Owners create God-Centered businesses... and achieve incredible success. Ralph tackles important issues like the Top 5 Reasons that Most Christians Fail at Business, How your words frame the world that you live in, and your Purpose as a Christian Business Owner. In Part 2, Ralph will show you how to revolutionize your current marketing and take your business further than you ever imagined. He'll help you understand what about your current marketing you need to leave behind and give you the tools to embrace a NEW kind of marketing... Peculiar Marketing.
A grand and startling work of American history America was founded, we’re taught in school, by the Pilgrims and other Puritans escaping religious persecution in Europe—an austere and pious lot who established a culture that remained pure and uncorrupted until the Industrial Revolution got in the way. In The Money Cult, Chris Lehmann reveals that we have it backward: American capitalism has always been entangled with religion, and so today’s megapastors, for example, aren’t an aberration—they’re as American as Benjamin Franklin. Tracing American Christianity from John Winthrop to the rise of the Mormon Church and on to the triumph of Joel Osteen, The Money Cult is an ambitious work of history from a widely admired journalist. Examining nearly four hundred years of American history, Lehmann reveals how America’s religious leaders became less worried about sin and the afterlife and more concerned with the material world, until the social gospel was overtaken by the gospel of wealth. Showing how American Christianity came to accommodate—and eventually embrace—the pursuit of profit, as well as the inescapability of economic inequality, The Money Cult is a wide-ranging and revelatory book that will make you rethink what you know about the form of American capitalism so dominant in the world today, as well as the core tenets of America itself.
Now updated for 2015! The best, most comprehensive guide for writers is now revised and updated, with new sections on ebooks, self-publishing, crowd-funding through Kickstarter, blogging, increasing visibility via online marketing, micropublishing, the power of social media and author websites, and more—making The Essential Guide to Getting Your Book Published more vital than ever for anyone who wants to mine that great idea and turn it into a successfully published book. Written by experts with twenty-five books between them as well as many years’ experience as a literary agent (Eckstut) and a book doctor (Sterry), this nuts-and-bolts guide demystifies every step of the publishing process: how to come up with a blockbuster title, create a selling proposal, find the right agent, understand a book contract, and develop marketing and publicity savvy. Includes interviews with hundreds of publishing insiders and authors, including Seth Godin, Neil Gaiman, Amy Bloom, Margaret Atwood, Leonard Lopate, plus agents, editors, and booksellers; sidebars featuring real-life publishing success stories; sample proposals, query letters, and an entirely updated resources and publishers directory.
In this paradigm-shattering book, businessman and entrepreneur of the year Robert Fraser writes to the 97 percent of Christians not called to full-time vocational ministry but called by God to the marketplace. In practical everyday language, Fraser shares insights from his experience running a 250-employee software company which experienced sustained revival and business success during his tenure as CEO. Fraser's passion is to ignite business owners with a vision for financing the world harvest.
We are now in a season where it has become popular to use the "coined" phrase Marketplace Ministry.But many believers still aren't quite sure what marketplace ministry is and isn't.While everyone is called to the great commission, there is a unique group of Kingdom Believers who fit into a broad yet very specific category that includes: SoloPreneurs, Entrepreneurs, Serial Business Developers, Music & Arts Professionals and more.These believers though passionate about excellence in their career have often been disenfranchised because of how they've been mis-appropriately labeled and judged inside the walls of the church.In this poignant prophetic pocket-guide Dwann Holmes takes believers on a unique explorative journey regarding ministry outside the walls of the church.Though this book will indeed release confirmation if you are still searching for answers regarding your marketplace ministry calling, it also provides insight and revelation for 5-fold ministry leaders who need a better understanding of how to effectively receive and affirm, these non-traditional ministers.Yes, there is a Global Call to Marketplace Ministry that more and more believers will soon answer in this 21st century.
Is business just a way to make money? Or can the marketplace be a venue for service to others? Scott B. Rae and Kenman L. Wong seek to explore this and other critical business issues from a uniquely Christian perspective, offering up a vision for work and service that is theologically grounded and practically oriented.