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Capture and Retain Your Media Audience!
Many Indiana University fans have heard the name Branch McCracken, after whom the hallowed court at Assembly Hall is named, but how many of them know about the legendary coach himself? Before Tom Crean, before Bob Knight, IU basketball relied on this man to make the school famous for its hoops stars. And boy did he--with two national titles, four Big Ten titles, and numerous other accolades, McCracken defined Hoosier Hysteria for a generation. However, his greatest legacy remains the example of good character he set and the way he touched the lives of everyone around him. Fans remember him as the coach who helped IU break the color barrier in Big Ten basketball, and players remember him as a second father. If, as McCracken once wrote, "A coach is not paid in money or winning teams, but in the men his players become," he was a rich man, indeed. Branch McCracken made Indiana University basketball a force to be reckoned with, and this is his story.
Television News is a comprehensive resource for newswriting, reporting, shooting and editing video, and producing a newscast. This book provides instruction in the basic steps of telling video stories, and is perfectly suited for preparing young professionals for entry-level positions as television or multimedia journalists. Moreover, the text goes to the heart of storytelling with guidance appropriate for advancement in an industry that is challenged more than ever to retain the public trust. The reporting and video storytelling skills found in this book can also be applied in non-traditional video communication jobs in both businesses and nonprofits. Conversational and easy to understand, this book grounds readers in the ethical and legal consideration necessary to do the job right. New to the fourth edition is coverage of social media, shooting and broadcasting with cell phones, and a discussion of “fake news.” This book can be used in standalone introductory broadcast courses or across multiple, specialized modules. It features a website with ancillary material that helps students learn to write, shoot, and edit video with practical activities.
This volume is the first dedicated to the growing field of theory and research on second language processing and parsing. The fourteen papers in this volume offer cutting-edge research using a number of different languages (e.g., Arabic, Spanish, Japanese, French, German, English) and structures (e.g., relative clauses, wh-gaps, gender, number) to examine various issues in second language processing: first language influence, whether or not non-natives can achieve native-like processing, the roles of context and prosody, the effects of working memory, and others. The researchers include both established scholars and newer voices, all offering important insights into the factors that affect processing and parsing in a second language.