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With a combined process and product approach, ""Writing to Communicate"" puts students on a fast track to clear and effective academic writing. "Writing to Communicate 1" teaches students to write well-organized paragraphs in key rhetorical modes. Features Theme-based chapters encourage students to explore ideas. ""Vocabulary Builder"" sections provide useful language for writing. Abundant and clear models give students solid support. Pair and group assignments promote collaborative learning. "Structure and Mechanics" sections develop accuracy. Paragraph checklists help students to revise their work. ""Bring It All Together"" chapters provide opportunities for consolidation and assessment.
You're In Charge is designed for students who are already familiar with writing paragraph length compositions and rhetorical patterns, but need to master more complex skills for success in the academic and real world. You're In Charge ensures writing success for every student with help at every step of the composition process.
Writing That Works is a concise, practical guide to the principles of effective writing. In this revised and updated edition, Roman and Raphaelson reveal how to improve memos, letters, reports, speeches, resumes, plans, and other business papers. Learn how to say what you want to say with less difficulty and more confidence.
Develop your leadership communication Communicating with Mastery provides readers with a rich treasure trove of frameworks and tools for leadership communication as developed and taught over the past decade at Stanford's Graduate School of Business. Designed for the business leader on the go, it provides you quick access to helpful approaches to vexing communication problems leaders face today in speaking and writing to various audiences. Projects often fail not because of the vision, but in the articulation of that vision. With the help of this book, you’ll learn how to ensure you get the results you desire as a leader and communicator including: Speak with conviction and write with impact Tailor your communication to any goal, setting, or audience Scale your leadership through effective coaching Every time you write or speak, you need to make your words count. And this book shows you how.
This book is a comprehensive guide to scientific communication that has been used widely in courses and workshops as well as by individual scientists and other professionals since its first publication in 2002. This revision accounts for the many ways in which the globalization of research and the changing media landscape have altered scientific communication over the past decade. With an increased focus throughout on how research is communicated in industry, government, and non-profit centers as well as in academia, it now covers such topics as the opportunities and perils of online publishing, the need for translation skills, and the communication of scientific findings to the broader world, both directly through speaking and writing and through the filter of traditional and social media. It also offers advice for those whose research concerns controversial issues, such as climate change and emerging viruses, in which clear and accurate communication is especially critical to the scientific community and the wider world.
George Orwell set out ‘to make political writing into an art’, and to a wide extent this aim shaped the future of English literature – his descriptions of authoritarian regimes helped to form a new vocabulary that is fundamental to understanding totalitarianism. While 1984 and Animal Farm are amongst the most popular classic novels in the English language, this new series of Orwell’s essays seeks to bring a wider selection of his writing on politics and literature to a new readership. In Why I Write, the first in the Orwell’s Essays series, Orwell describes his journey to becoming a writer, and his movement from writing poems to short stories to the essays, fiction and non-fiction we remember him for. He also discusses what he sees as the ‘four great motives for writing’ – ‘sheer egoism’, ‘aesthetic enthusiasm’, ‘historical impulse’ and ‘political purpose’ – and considers the importance of keeping these in balance. Why I Write is a unique opportunity to look into Orwell’s mind, and it grants the reader an entirely different vantage point from which to consider the rest of the great writer’s oeuvre. 'A writer who can – and must – be rediscovered with every age.' — Irish Times
The essentials of communication for professionals, educators, students, and entrepreneurs, from organizing your thoughts to inspiring your audience. Do you give presentations at meetings? Do you ever have to explain a complicated subject to audiences unfamiliar with your field? Do you make pitches for ideas or products? Do you want to interest a lecture hall of restless students in subjects that you find fascinating? Then you need this book. Make It Clear explains how to communicate—how to speak and write to get your ideas across. Written by an MIT professor who taught his students these techniques for more than forty years, the book starts with the basics—finding your voice, organizing your ideas, making sure what you say is remembered, and receiving critiques (“do not ask for brutal honesty”)—and goes on to cover such specifics as preparing slides, writing and rewriting, and even choosing a type family. The book explains why you should start with an empowerment promise and conclude by noting you delivered on that promise. It describes how a well-crafted, explicitly identified slogan, symbol, salient idea, surprise, and story combine to make you and your work memorable. The book lays out the VSN-C (Vision, Steps, News–Contributions) framework as an organizing structure and then describes how to create organize your ideas with a “broken–glass” outline, how to write to be understood, how to inspire, how to defeat writer's block—and much more. Learning how to speak and write well will empower you and make you smarter. Effective communication can be life-changing—making use of just one principle in this book can get you the job, make the sale, convince your boss, inspire a student, or even start a revolution.
Across a wide range of programs in international higher education, students prepare themselves for a career in their professional field. Learning how to communicate as a professional is an essential part of that preparation. In order to carry out their communication tasks, professionals must possess a large repertoire of knowledge and skills. They also must be able to decide what best suits the situation and the goals they want to achieve. Already during their training, students come across a variety of communication tasks that are largely new to them. For these tasks, too, they need a broad knowledge and skills repertoire from which they can make the right choices. 'Communicate as a Professional' offers a solid foundation for students to develop the communication knowledge and skills they need, both when working as a professional after they have graduated and when following an educational program that prepares them for this future.
Business English Business English Writing Masterclass: How to Communicate Effectively & Communicate with Confidence: How to Write Emails, Business Letters & Business Reports provides a structured framework under which business students, business professionals, entrepreneurs and other professionals can significantly improve their writing skills. You will be taken through the main vocabulary and grammar structures in business writing, and you'll be allowed to practise them through highly targeted activities, which aim to develop, not only your Business English skills, but also your confidence and overall competence within business settings. The last section of this book, contains an amazing selection of business email and letter templates to guide you through writing letters, reports and many other documents. It will be an invaluable resource for your studies and career in business.