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In this book, the author walks you through every step of how to write a book. After you read it, you'll be ready to start writing today.
This new edition of Writing Today builds on the first edition's strengths—an emphasis on both academic and workplace writing, a straightforward voice directed to the student writer, and a practical approach to sentence and paragraph development—by adding the following features: chapters on student success, writing proposals, writing critiques, group projects and oral presentations, and designing documents. As well, the text has nearly twice the first edition's number of opportunities for students to write about visual elements and images. This edition is in full-color format, helping to engage students as they focus on both the academic and applied contexts of writing.
Business Writing Today: A Practical Guide, Fourth Edition prepares students for success in the business world by giving them the tools they need to write powerfully, no matter the situation. In this highly practical text, author Natalie Canavor shares step-by-step guidance and tips for writing more clearly and strategically. Readers will learn what to say and how to say it in any medium from tweets and emails to proposals and formal reports. Every technique comes with concrete examples and practice opportunities, helping students transfer their writing skills to the workplace.
TECHNICAL REPORT WRITING TODAY provides thorough coverage of technical writing basics, techniques, and applications. Through a practical focus with varied examples and exercises, students internalize the skills necessary to produce clear and effective documents and reports. Project worksheets help students organize their thoughts and prepare for assignments, and Focus boxes highlight key information and recent developments in technical communication. Extensive individual and collaborative exercises expose students to different kinds of technical writing problems and solutions. Annotated student examples--more than 100 in all--illustrate different writing styles and approaches to problems. Numerous short and long examples throughout the text demonstrate solutions for handling writing assignments in current career situations. The four-color artwork in the chapter on creating visuals keeps pace with contemporary workplace capabilities. The Tenth Edition offers the latest information on using electronic resumes and documenting electronic sources and Ethics and Globalization sidebars that highlight these two important topics in the technical communication field. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Note: You are purchasing a standalone product; MyWritingLab does not come packaged with this content. If you would like to purchase both the physical text and MyWritingLab search for: 0133970396 / 9780133970395 Writing Today Plus MyWritingLab with Pearson eText - Access Card Package Package consists of: 0133944131 / 9780133944136 MyWritingLab with Pearson eText - Glue in Access Card 013394414X / 9780133944143 MyWritingLab with Pearson eText - Inside Star Sticker 032198465X / 9780321984654 Writing Today MyWritingLab is not a self-paced technology and should only be purchased when required by an instructor. Organized by genre-practical for college and career Accessible to students and flexible for instructors, Writing Today, Third Edition introduces students to the conventions of writing memoirs, profiles, literary analyses, arguments, research papers, and more. Each chapter features a step-by-step process for composing within a given genre, as well as exemplary student and professional readings to promote rhetorical knowledge and critical analysis. The 42 short chapters, the chunked writing style, and visual instruction work to ensure that students will transfer the skills and strategies practiced in your class to their other classes, their lives, and their careers. From its graphic "Quick Start Guides" to its "Write This" prompts, Writing Today challenges students to extend the boundaries of their writing abilities as they practice composing for the real world. Also available with MyWritingLab(tm) This title is also available with MyWritingLab -- an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
In recent years political history has been rediscovered by historians. In this volume the contributors approach the new political history in a constructivist way, conceiving the political as a communicative space whose boundaries are constantly reconfigured through acts of verbal, visual, and sometimes violent communication. Writing Political History Today is organized into four sections, focusing on politics and the political as contested concepts; boundary disputes between the political and other spheres; the question whether violence is a means, an object, or the end of political communication; and on a future agenda for writing political history.
Technical Writing for Today and Tomorrow offers students a comprehensive approach to the process and products of technical writing. In addition to grounding scientific and industrial writing in rhetorical practice and compositional models, the text tackles contemporary issues related to technical writing, including scientific literacy, intellectual property, collaborative writing, emerging media, and more. The book offers an integrated approach to communicatio
Confused by the overload of blogs, articles, and guides that promise you everything you need to know on how to write for the web? Not sure where to start with your blog and website, from optimizing for search to creating the best headline? Or how to take your writing skills to the next level and actually market yourself and make money as a professional online freelance writer? In So You Think You Can Write?, you'll learn every skill it takes to write great copy for the web, from the absolute fundamentals of using storytelling in great online content all the way to knowing how to write for both search engines and people, what it takes to craft different forms of content on the web, and much more; plus, there's a bonus chapter revealing how to market yourself and make income as an online copywriter in an modern world. Written by Julia McCoy, who spent years of her life teaching herself the elements of successful online writing and launched a writing business that hit seven figures within five years, this book is your essential blueprint to learning what it takes to write great online copy, both as a freelancer and brand/business owner. In this book, Julia walks you step-by-step through the process of how to craft the seven forms of online content: 1. Web Content 2. Blogging 3. Social Media 4. Advertising/Sales Copy 5. Industry Writing 6. Journalism 7. Creative Writing Julia also takes you through the basics of SEO (search engine optimization) for the online writer and creator, without overloading you: you'll get a key list of the top tools on the web to research keywords, learn how to hone your best key phrases, and the tactics of how and where to place them in your content. Illustrated, easy-to-understand, and fun to read, this is a comprehensive yet digestible resource for writers and businesses alike on how to create successful online content. After you read this book, you'll be able to: Define your audience and the terms they use to search in Google Write great content that will get picked up by Google Know the basics of what it takes to write all seven forms of online copy Create blogs that are evergreen and engaging Know how to write the "secret" bits of copy that search engines love: meta descriptions, tags and more Know how to use Twitter chats, live streaming, and Facebook groups, and other platforms to find your people and confidently market yourself as a writer Access a comprehensive list of online writing tools and resources in the final Appendix Julia McCoy has built a successful freelance writing career and a multi-million dollar copywriting agency out of nothing but the amount of hard work, time, and self-teaching she put into it: and she believes any writer has what it takes to create great online content, provided they learn the essential tactics of adapting to all online copy forms. But she knows it's hard to find these fundamental teachings in one place: which is why she decided to write a book to offer everyone just that opportunity. A writer and internet marketer from an early age, Julia started three companies, enrolled in college, and wrote a book by 16. At 20, she dropped out of nursing school and left McDonald's to make a career out of her passion in online writing. Her writing agency, Express Writers, has over 70 team writers and strategists; and Julia's clients have included Shopify, PayPal, Staples, and a thousand other worldwide businesses of all sizes. Julia is also the creator of #ContentWritingChat, a Twitter chat that's hit #42 on Twitter; hosts The Write Podcast on iTunes; and writes at The Write Blog, Content Marketing Institute, Search Engine Journal, and a large amount of online publications.