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Now reorganized into an easy-to-follow, six step approach to effective writing for every business communication format.
The Write to the Top process helps you write clear, reader-centered documents that drive action and get results. Productivity—it’s vital to corporate and personal success. Yet business people spend countless hours deciphering vague and rambling written messages. The results: information overload, sluggish operations, delayed decisions, and plummeting morale. Quality—when you receive a business document, e-mail, letter, report, or proposal, do you immediately know what it’s about? Do you know what you’re supposed to do about it? When you send messages, do your readers act on them? They quickly will, if you use the proven Write to the Top process. Put The Six Steps to Reader-Centered Writing® to work to help you • sell your ideas or services more effectively • write up to twice as fast and save time for your busy readers, too • break through writer’s block • target your readers’ needs • demonstrate your leadership in writing • design documents for visual impact and easier navigation • improve your ability to think strategically, propose solutions, and speed up decision making
This is a pithy, no-nonsense, no-excuses guide to maximizing the quality and quantity of your scholarly products. Write to the Top! offers an accessible overview of the art of writing efficiently and effectively; it is the first book that explicitly summarizes the key elements to prolific productivity in academic settings.
The Write to the Top process helps you write clear, reader-centered documents that drive action and get results. Productivity—it’s vital to corporate and personal success. Yet business people spend countless hours deciphering vague and rambling written messages. The results: information overload, sluggish operations, delayed decisions, and plummeting morale. Quality—when you receive a business document, e-mail, letter, report, or proposal, do you immediately know what it’s about? Do you know what you’re supposed to do about it? When you send messages, do your readers act on them? They quickly will, if you use the proven Write to the Top process. Put The Six Steps to Reader-Centered Writing® to work to help you • sell your ideas or services more effectively • write up to twice as fast and save time for your busy readers, too • break through writer’s block • target your readers’ needs • demonstrate your leadership in writing • design documents for visual impact and easier navigation • improve your ability to think strategically, propose solutions, and speed up decision making
In Point Made, Ross Guberman uses the work of great advocates as the basis of a valuable, step-by-step brief-writing and motion-writing strategy for practitioners. The author takes an empirical approach, drawing heavily on the writings of the nation's 50 most influential lawyers.
This is a pithy, no-nonsense, no-excuses guide to maximizing the quality and quantity of your scholarly products. Write to the Top! offers an accessible overview of the art of writing efficiently and effectively; it is the first book that explicitly summarizes the key elements to prolific productivity in academic settings.
Just Write It! is a writing skills book with a difference. It teaches students to unblock their preconceptions and negative thoughts about writing. This helps them to achieve the marks that they are capable of and to realize their full potential. Authored by a professional writer and writing coach, this book uses a proven method and set of techniques that unlock creativity and teach students to fully articulate their thoughts and tackle any written task. Quizzes, exercises and checklists allow students to assess their current writing behaviour and track their improvement. Students are first introduced to general skills and techniques before learning how to apply these skills to the most common types of writing they are likely to face. This unique book covers topics including: Developing a positive attitude to writing Using objects to kick-start creativity Generating ideas and turning them into arguments Applying your new knowledge to essays, dissertations, reports and articles Writing your way to your dream job "The biggest stumbling block for some students is their writing skills, yet the ability to articulate yourself in writing is vital for success. Just Write It! is a reader-friendly, step by step book, which demystifies academic writing and breaks the process down into bite-sized chunks. It gives great practical advice in simple stages, which guide the reader to developing their writing skills." Vanessa Heaslip, Senior Lecturer in Adult Nursing, Bournemouth University, UK "This is a well-designed book to support undergraduates through their university journey. It is user-friendly with its clear, easy to follow structure. This book is a great support mechanism to help undergraduates to achieve. I highly recommend this text - it is an essential resource for undergraduates!" Emma Jackson, University of Worcester, UK
Looking back on her own childhood and the development of her writing career, Margaret Atwood examines the metaphors which writers of fiction and poetry have used to explain - or excuse - their activities, looking at what costumes they have seen fit to assume, what roles they have chosen to play.
Many authors write, then market. Successful authors write TO market Have you written a book that just isn't selling? Would you like to write a book that readers eagerly devour? Many authors write, then market. Successful authors write TO market. They start by figuring out how to give readers what they want, and that process begins before writing word one of your novel. This book will teach you to analyze your favorite genre to discover what readers are buying, to mine reviews for reader expectations, and to nail the tropes your readers subconsciously crave. Don't leave the success of your novel up to chance. Deliver the kind of book that will have your fans hounding you for the next one.