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"This generation of Americans has a rendezvous with destiny," said President Franklin D. Roosevelt of the young Americans who grew up during the deprivation of the Great Depression and later served during World War II. The 23 described in this book went on from military service to make their mark in auto racing, particularly in the sports car scene of the 1950s and 1960s. Ken Miles and Vasek Polak were not Americans during the war but later went on to become citizens. Carroll Shelby was not only a great driver but also created cars that are still manufactured. John Von Neumann and Vasek Polak were instrumental in helping to establish Porsche as a marque in the U.S. John Fitch, Ed Hugus, Chuck Daigh, Bill Stroppe, Max Balchowsky, Jay Chamberlain, Jim Peterson and Paul Newman were heroes in the war before succeeding in businesses and motorsports.
Profiling World War II veterans who became famous Hollywood personalities, this book presents biographical chapters on celebrities like Audie Murphy, "America's number one soldier"; Clark Gable, the "King of Hollywood"; Jimmy Stewart, combat pilot; Gene Autry, the "singing cowboy," who flew the infamous Hump; the amorous Mickey Rooney; Jackie Coogan, "the Kid" who crashed gliders in the jungle; James Arness, who acquired his Gunsmoke limp in the mountains of Italy; Tony Bennett, who discovered his voice during the Battle of the Bulge; and Lee Marvin, a Marine NCO who invaded 29 islands. Profiles of these and 21 others include little-known stories and details.
Soon after the first automobiles were introduced in the United States, auto racing became a reality. Since that time, motorsports have expanded to include drag racing, open wheel racing, rallying, demolition derbies, stock car racing, and more. Motorsports have grown to such an extent that NASCAR is now the second most watched professional sport in America, behind only football. But motorsports are about much more than going fast and finishing first. These events also reflect our culture, our society, our values, and our history. In Motorsports and American Culture: From Demolition Derbies to NASCAR, Mark D. Howell and John D. Miller bring together essays that examine the relevancy of motorsports to American culture and history, from the late nineteenth century to the present. Addressing a wide spectrum of motorsports—such as stock car racing, demolition derbies, land speed record pursuits, and even staged train wrecks—the essays highlight the social and cultural implications of contemporary and historical moments in these sports. Topics covered include gender roles in motorsports, hot rods and the creation of fan and participant identities, the appeal of demolition derbies, the globalization of motorsports, the role of moonshine in stock car history, the economic relationship between NASCAR and its corporate sponsors, and more. Offering the most thorough study of motorsports to date from a diverse pool of disciplines and subjects, Motorsports and American Culture will appeal to motorsports and automobile enthusiasts, as well as those interested in American history, popular culture, sports history, and gender studies.
For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
"This generation of Americans has a rendezvous with destiny," said President Franklin D. Roosevelt of the young Americans who grew up during the deprivation of the Great Depression and later served during World War II. The 23 described in this book went on from military service to make their mark in auto racing, particularly in the sports car scene of the 1950s and 1960s. Ken Miles and Vasek Polak were not Americans during the war but later went on to become citizens. Carroll Shelby was not only a great driver but also created cars that are still manufactured. John Von Neumann and Vasek Polak were instrumental in helping to establish Porsche as a marque in the U.S. John Fitch, Ed Hugus, Chuck Daigh, Bill Stroppe, Max Balchowsky, Jay Chamberlain, Jim Peterson and Paul Newman were heroes in the war before succeeding in businesses and motorsports.