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The retail industry is changing rapidly, and it is technology that will change it irrevocably this coming century. Automation, sophisticated marketing and store design, anti-theft and loss prevention techniques, and many more topics make this book an ideal compendium of tech deployed in retail spaces throughout North America. Potential store employees bound for after-school or summer jobs, or even a career in retail, will benefit from this book's analysis and predictions. Advice for job seekers and handy information about industry trends and statistics make this book a go-to resource.
The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Now retailers in emerging markets appear to be repeating the story all over again, except on a scale and at a speed beyond anything we have seen before. Given all of this, it can be hard for those who work in retailing to accept that the industry as we know it is living on borrowed time, on the brink of transformation. There is now an urgency with which conventional store-based retailers must now act and the extent of the challenges this change represents in strategic, organizational, and above all, technological terms. Reshaping Retail sets out the driving causes, current trends and consequences of a transformation in retail triggered by technology. The changes go far beyond making items available for sale on the internet. Starting by briefly setting the historical and business system contexts for retail and describe the role that technology has played in the creation of modern retail it then explains the underlying technological drivers behind the current revolution – radical changes in the capacity of both hardware and software, mobile telecommunications changes and the advances of the Internet. Ultimately, success will hinge on more than competence; it will come down to a way of thinking. Customer-centricity will need to be valued not just by the store owner, as in the past, but also by all employees in the organization. It will need to become embedded in their daily tasks. The same applies to technology, which must be at the center of the organization and recognized as such by everyone. With a combination of extensive desk and field research, interviews with leading retailers and technologists, together with the real world experience of practitioners in this area, Reshaping Retail will inspire and help store retailers to make the necessary transformation now to win in the new consumer driven world.
The apparel retail industry is one of the largest employers in the United States and has experienced vast changes since the first department stores appeared in the 1800s. Employment as a retail salesperson was long considered a rewarding career choice for people who enjoyed interacting with customers. However, research showed that perceptions of retail as a career choice and the satisfaction of shoppers were on the decline. Low levels of employee job satisfaction and customer service ratings for retail employees, as well as negative perceptions of retail as a career provided an opportunity for the introduction of hybrid technology interfaces. These interfaces could support employees in their work, improve customer service and provide additional experience and knowledge for purposes of retail employee career development. This study examined apparel retail employees and the factors that influenced their intention to adopt three different hybrid technology interfaces representing emerging technologies for the apparel retail industry: a body scanner, product configurator and social networking. The Technology Acceptance Model served as a theoretical framework for evaluating employees' behavioral intention to use the three emerging technologies. A laboratory setting with examples of the three technologies was used to test apparel retail employee reactions and data were collected using a questionnaire. The results showed that the usefulness of the technology was a main influence on behavioral intention for all three types. Conceptual frameworks based on the Experience Economy and the retail store as a theater space for staging experiences, rather than services were also used to evaluate future applications of technology inside clothing stores as part of customer and employee service interactions. Participant responses to openended questions provided additional insight into the capacity of technologies to support employee work and develop skills and knowledge for future job positions. A career path for possible new job roles associated with technology adoption and a future retail store concept are presented as well as implications of study findings for retailers.
Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution. How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands. The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms. Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.
Information Technology for Retail is a concise yet comprehensive book for students pursuing post- and under-graduate courses in retail management. The book elaborates functions and sub functions of retailing. These form the main part of retail operations and are being facilitated by IT these days. Beginning with the basics of information technology and information systems, the book goes on to elaborate on the hardware and software of e-point of sales, automatic identification and data capture, database management systems, network and telecommunication. It discusses retail servicescape and types of retailers, modern electronic payment systems, enterprise resource planning systems and their functions and features in the retail context. It also covers applications of supply chain management and customer relationship management, electronic commerce--e-tailing, emerging technologies like mobile computing, m-commerce, global positioning systems, and also various retail IT products and vendors. The book illustrates the theories with practical retail scenario examples. This book will be useful for retail students and also for professionals working in retail businesses.
New computer and communications technologies have acted as the catalyst for a revolution in the way goods are produced and services delivered, leading to profound changes in the way work is organized and the way jobs are designed. This important book examines the nature, setting and impact of new technologies on work, organization and management. Conventional debates about new technology often invoke optimistic visions of enhanced democracy, rising skills and economic abundance; others predict darker scenarios such as the destruction of jobs through labour-eliminating devices. This book proposes an alternative perspective, arguing that technology can be powerful, but in and of itself has no independent causal powers. It considers the impact of new technologies on manufacturing, clerical, administrative and call centre employment, in both managerial and professional arenas, and introduces the growing phenomena of telework. The book also assesses the important political and economic forces that restrict or facilitate the flow of new technologies on national and global levels. New Technology @ Work is an illuminating and thought-provoking text that will prove invaluable to all serious students of business, management and technology.
Information technologies have become both a means and an end, transforming the workplace and how work is performed. This ongoing evolution in the work process has received extensive coverage but relatively little attention has been given to how changing technologies and work practices affect the workers themselves. This volume specifi cally examines the institutional and social environment of the workplaces that information technologies have created.
Speech technology - the use of speech as a means of sending information to, and receiving information from computer systems has been in use as a research tool for many years. Only recently has it begun to move out of the laboratory and into commercially worthwhile applications, first with compressed and synthesised spoken messages, then with computer recognition of spoken messages, and today with diverse applications involving both recognition and reproduction of human speech. We have written this book because we believe the technology has now advanced to the point where many more applications of voice recognition and response are both feasible and economically attractive. Computers that can understand everyday speech are still a distant prospect, but provided the limitations of present day equipment are clearly understood there is much that can be achieved with it. Our aim is to show, in non-technical language, what is now possible with the help of speech technology. The text includes many examples of current applications in industry, commerce and other fields, and we have selected five current industrial applications combining speech recognition and response for more detailed attention. Industrial cases have been chosen both because we see industry as an important growth area for speech applications in the next few years, and because it presents some of the greatest difficulties in speech recognition - if you can make it work in industry, then you can make it work almost anywhere.
Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful. While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today's consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs). Next Generation Retail also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lancôme, Burberry and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today's environment of breakneck change and innovation.
Technology is changing the way we integrate work and family life today. In an age in which information technology has brought the promise of autonomy and control by allowing asynchronous communications; in which work systems have enabled people to work from various times and in various locations; and in which work and non-work boundaries have as a result been blurred, the work and family interface needs to be reconsidered. This collection is the result of a careful selection of articles presented at the Sixth International Conference for Work and Family organized by the International Center for Work and Family at IESE Business School, Spain. It has a clear focus on technology, managers, globalization, and gender, and contributions analyse the state of affairs in Africa, the Middle East, Asia, Europe, and North America. The chapters here offer innovative approaches to how technology, globalization, managers and gender issues are affecting the dynamics of work and family balance around the world. As such, the book will help practitioners and academics to make better decisions, to stay up to date on current developments, and to think critically about these fascinating and complex topics.