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This book explains the word association thematic analysis method, with examples, and gives practical advice for using it. It is primarily intended for social media researchers and students, although the method is applicable to any collection of short texts. Many research projects involve analyzing sets of texts from the social web or elsewhere to get insights into issues, opinions, interests, news discussions, or communication styles. For example, many studies have investigated reactions to Covid-19 social distancing restrictions, conspiracy theories, and anti-vaccine sentiment on social media. This book describes word association thematic analysis, a mixed methods strategy to identify themes within a collection of social web or other texts. It identifies these themes in the differences between subsets of the texts, including female vs. male vs. nonbinary, older vs. newer, country A vs. country B, positive vs. negative sentiment, high scoring vs. low scoring, or subtopic A vs. subtopic B. It can also be used to identify the differences between a topic-focused collection of texts and a reference collection. The method starts by automatically finding words that are statistically significantly more common in one subset than another, then identifies the context of these words and groups them into themes. It is supported by the free Windows-based software Mozdeh for data collection or importing and for the quantitative analysis stages.
Many research projects involve analyzing sets of texts from the social web or elsewhere to get insights into issues, opinions, interests, news discussions, or communication styles. For example, many studies have investigated reactions to Covid-19 social distancing restrictions, conspiracy theories, and anti-vaccine sentiment on social media. This book describes word association thematic analysis, a mixed methods strategy to identify themes within a collection of social web or other texts. It identifies these themes in the differences between subsets of the texts, including female vs. male vs. nonbinary, older vs. newer, country A vs. country B, positive vs. negative sentiment, high scoring vs. low scoring, or subtopic A vs. subtopic B. It can also be used to identify the differences between a topic-focused collection of texts and a reference collection. The method starts by automatically finding words that are statistically significantly more common in one subset than another, then identifies the context of these words and groups them into themes. It is supported by the free Windows-based software Mozdeh for data collection or importing and for the quantitative analysis stages. This book explains the word association thematic analysis method, with examples, and gives practical advice for using it. It is primarily intended for social media researchers and students, although the method is applicable to any collection of short texts.
Essentials of Thematic Analysis describes the conceptual grounding and processes of thematic analysis - a highly flexible method that produces meaning-based patterns (themes) from qualitative datasets.
The brief, practical texts in the Essentials of Qualitative Methods series introduce social science and psychology researchers to key approaches to to qualitative methods, offering exciting opportunities to gather in-depth qualitative data and to develop rich and useful findings. Essentials of Interpretative Phenomenological Analysis is a step-by-step guide to a research method that investigates how people make sense of their lived experience in the context of their personal and social worlds. It is especially well-suited to exploring experiences perceived as highly significant, such as major life and relationship changes, health challenges, and other emotion-laden events. IPA studies highlight convergence and divergence across participants, showing both the experiential themes that the participants share and the unique way each theme is manifested for the individual. About the Essentials of Qualitative Methods book series: Even for experienced researchers, selecting and correctly applying the right method can be challenging. In this groundbreaking series, leading experts in qualitative methods provide clear, crisp, and comprehensive descriptions of their approach, including its methodological integrity, and its benefits and limitations. Each book includes numerous examples to enable readers to quickly and thoroughly grasp how to leverage these valuable methods.
This book provides step-by-step instructions on how to analyze text generated from in-depth interviews and focus groups, relating predominantly to applied qualitative studies. The book covers all aspects of the qualitative data analysis process, employing a phenomenological approach which has a primary aim of describing the experiences and perceptions of research participants. Similar to Grounded Theory, the authors' approach is inductive, content-driven, and searches for themes within textual data.
**Winner of the 2022 British Psychological Society Book Award - Textbook Category** Developed and adapted by the authors of this book, thematic analysis (TA) is one of the most popular qualitative data analytic techniques in psychology and the social and health sciences. Building on the success of Braun & Clarke′s 2006 paper first outlining their approach - which has over 100,000 citations on Google Scholar - this book is the definitive guide to TA, covering: - Contextualisation of TA - Developing themes - Writing TA reports - Reflexive TA It addresses the common questions surrounding TA as well as developments in the field, offering a highly accessible and practical discussion of doing TA situated within a clear understanding of the wider terrain of qualitative research. Virginia Braun is a Professor in the School of Psychology at The University of Auckland, Aotearoa New Zealand. Victoria Clarke is an Associate Professor in Qualitative and Critical Psychology in the Department of Social Sciences at the University of the West of England (UWE), Bristol.
Working with Qualitative Data provides a practical and accessible introduction to how to develop and apply strategies for the analysis of qualitative data by exploring the ways in which analysis is related to all aspects of research. By situating analysis in the context of the whole research process, this book helps the reader to introduce an analytical component to every stage of doing research: from designing a project, reviewing the literature, through the various stages of gathering data, to the process of writing-up. Through practical examples the book maps out strategies for developing analytic frameworks in relation to all aspects of research, and demonstrates the ways in which such frameworks can be used in relation to various sorts of data. In contrast to existing qualitative data analysis texts, this book offers a unified approach to the process of analysis within qualitative research. It will be of great use to students and researchers across the full range of social, health and education sciences.
This handbook addresses words in all their multifarious aspects and brings together scholars from every relevant discipline to do so. The many subjects covered include word frequencies; sounds and sound symbolism; the structure of words; taboo words; lexical borrowing; words in dictionaries and thesauri; word origins and change; place and personal names; nicknames; taxonomies; word acquisition and bilingualism; words in the mind; word disorders; and word games, puns, and puzzles. Words are the most basic of all linguistic units, the aspect of language of which everyone is likely to be most conscious. A 'new' word that makes it into the OED is prime news; when baby says its first word its parents reckon it has started to speak; knowing a language is often taken to mean knowing its words; and languages are seen to be related by the similarities between their words. Up to the twentieth century linguistic description was mainly an account of words and all the current subdivisions of linguistics have something to say about them. A notable feature of human languages is the sheer vastness of their word inventories, and scholars and writers have sometimes deliberately increased the richness of their languages by coining or importing new items into their word-hoards. The book presents scholarship and research in a manner that meets the interests of students and professionals and satisfies the curiosity of the educated reader.
This book presents an edited collection of chapters from academic and industry expert contributors focusing on the directions of blockchain cryptocurrency from leading authorities in their field providing the cutting-edge and timely insights in the world of cryptocurrency behaviour. Whether you are a researcher, a portfolio manager, financial adviser, or nvesting novice, this book will provide you with thought provoking perceptions and insights. It will bring you fully up to date on the consumer issues, trends, and challenges in the world of blockchain crypto behaviour equipping you to understand and meet current challenges to come. Advances in Blockchain Research and Cryptocurrency Behaviour provides an interesting and thought-provoking insight into blockchain and cryptocurrency behaviours and is fi lled with new insights into: Consumer adoption and behaviour; digital currency innovations; blockchain technology and governance; sustainability and environmental impact; branding and resilience and investing in blockchain. The culmination of many decades of investing experience and academic research, this book makes complex issues interesting and logical.
This book presents studies at the cutting edge of second language vocabulary research by authors whose work represents much of the current focus and direction of investigation in this area. Various aspects of L2 lexical processing, acquisition, and storage are explored in a groundbreaking series of relevant and replicable studies.