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Two thirds of Japan is covered with forest that is rapidly reaching maturity and may have a tremendous impact on the timber market worldwide. However, the Japanese domestic timber industry, already shrinking, is being pushed to reduce harvests. This book examines these conflicting pressures and evaluates the potential impact worldwide of Japan's changing timber supply.
This report describes the methodology used in interviews & surveys conducted in Japan with builders, consumers, and others involved in house buying or construction. The methodology, a form of conjoint analysis or choice-based market research procedure, was sued to determine the attributes demanded for selected groups of wood products in Japan. Conjoint analysis is explained using a simple example and its application to investigating the Japanese wood products market is discussed. The final section tabulates the final selection of specifiers, product groupings, and associated attributes used in creating the choice-based conjoint analysis matrices for eventual implementation in Japan.