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Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.
Wonder Woman and Philosophy: The Amazonian Mystique explores a wide range of philosophical questions surrounding the most popular female superhero of all time, from her creation as feminist propaganda during World War II up to the first female lead in the blockbuster DC movie-franchise. The first book dedicated to the philosophical questions raised by the complex and enduringly iconic super-heroine Fighting fascism with feminism since 1941, considers the power of Wonder Woman as an exploration of gender identity and also that of the human condition – what limits us and what we can overcome Confronts the ambiguities of Wonder Woman, from her roles as a feminist cause and fully empowered woman, to her objectification as sexual fantasy Topics explored include origin stories and identity, propaganda and art, altruism and the ethics of care, Amazonians as transhumanists, eroticism and graphic novels, the crafting of a heroine, domination, relationships, the ethics of killing and torture, and many more.
Wonder Woman was created in the early 1940s as a paragon of female empowerment and beauty and her near eighty-year history has included seismic socio-cultural changes. In this book, Joan Ormrod analyses key moments in the superheroine's career and views them through the prism of the female body. This book explores how Wonder Woman's body has changed over the years as her mission has shifted from being an ambassador for peace and love to the greatest warrior in the DC transmedia universe, as she's reflected increasing technological sophistication, globalisation and women's changing roles and ambitions. Wonder Woman's physical form, Ormrod argues, is both an articulation of female potential and attempts to constrain it. Her body has always been an amalgamation of the feminine ideal in popular culture and wider socio-cultural debate, from Betty Grable to the 1960s 'mod' girl, to the Iron Maiden of the 1980s.
A remarkable exploration of Wonder Woman’s creation, mysterious identity, and evolution—and her extraordinary impact on her legions of fans. For generations, Wonder Woman has been a symbol of equality and female empowerment, her complex saga deeply rooted within the feminist movement. A staple of the comic book industry, she is arguably the best-known female superhero of all time. In Wonder Woman: Warrior, Disrupter, Feminist Icon, Regina Luttrell details this legendary superhero’s origins, history, and evolution, from an ambassador of peace and love to the fiercest warrior in the DC Universe. Luttrell reveals how Wonder Woman’s journeys are a reflection of each wave within the feminist movement and how her impact on culture and society continues to be felt today. Wonder Woman has become the epitome of technological sophistication, globalization, and modern-day feminism. She is truly a warrior, a disrupter, and a feminist icon. Luttrell’s fascinating history includes the perspectives of famed feminist Gloria Steinem in her essay “Wonder Woman,” as well as personal interviews with creator William Moulton Marson’s surviving family members. Featuring a captivating examination of the oft-overlooked contributions of Marston’s life partners and inspirations Elizabeth Holloway Marston and Olive Byrne, Wonder Woman is an incredible, in-depth exploration of this iconic feminist superhero.
Once upon a time, one had to read Japanese in order to enjoy manga. Today manga has become a global phenomenon, attracting audiences in North America, Europe, Africa, and Australia. The style has become so popular, in fact, that in the US and UK publishers are appropriating the manga style in a variety of print material, resulting in the birth of harlequin mangas which combine popular romance fiction titles with manga aesthetics. Comic publishers such as Dark Horse and DC Comics are translating Japanese "classics", like Akira, into English. And of course it wasn't long before Shakespeare received the manga treatment. So what is manga? Manga roughly translates as "whimsical pictures" and its long history can be traced all the way back to picture books of eighteenth century Japan. Today, it comes in two basic forms: anthology magazines (such as Shukan Shonen Jampu) that contain several serials and manga 'books' (tankobon) that collect long-running serials from the anthologies and reprint them in one volume. The anthologies contain several serials, generally appear weekly and are so thick, up to 800 pages, that they are colloquially known as phone books. Sold at newspaper stands and in convenience stores, they often attract crowds of people who gather to read their favorite magazine. Containing sections addressing the manga industry on an international scale, the different genres, formats and artists, as well the fans themselves, Manga: An Anthology of Global and Cultural Perspectives is an important collection of essays by an international cast of scholars, experts, and fans, and provides a one-stop resource for all those who want to learn more about manga, as well as for anybody teaching a course on the subject.
The most important collection of essays on American Women's History This collection incorporates the most influential and groundbreaking scholarship in the area of American women's history, featuring twenty-three original essays on critical themes and topics. It assesses the past thirty years of scholarship, capturing the ways that women's historians confront issues of race, class, gender, and sexuality. This second edition updates essays related to Indigenous women, slavery, the American Revolution, Civil War, the West, activism, labor, popular culture, civil rights, and feminism. It also includes a discussion of laws, capitalism, gender identity and transgender experience, welfare, reproductive politics, oral history, as well as an exploration of the perspectives of free Blacks and migrants and refugees. Spanning from the 15th through the 21st centuries, chapters show how historians of women, gender, and sexuality have challenged established chronologies and advanced new understandings of America's political, economic, intellectual and social history. This edition also features a new essay on the history of women's suffrage to coincide with the 100th anniversary of passage of the 19th Amendment, as well as a new article that carries issues of women, gender and sexuality into the 21st century. Includes twenty-three original essays by leading scholars in American women's, gender and sexuality history Highlights the most recent scholarship on the key debates and future directions of this popular and contemporary field Substantially updates the first edition with new authors and topics that represent the expanding fields of women, gender, and sexuality Engages issues of race, ethnicity, region, and class as they shape and are shaped by women's and gender history Covers the breadth of American Women's history, including Native women, colonial law and religion, slavery and freedom, women's activism, work and welfare, culture and capitalism, the state, feminism, digital and oral history, and more A Companion to American Women's History, Second Edition is an ideal book for advanced undergraduates and graduate students studying American/U.S. women's history, history of gender and sexuality, and African American women's history. It will also appeal to scholars of these areas at all levels, as well as public historians working in museums, archives, and historic sites.
Considering a variety of female superhero narratives, including World War II-era Wonder Woman comics, the 1970s television programs The Secrets of Isis and The Bionic Woman, and the more recent Buffy the Vampire Slayer, Education and the Female Superhero: Slayers, Cyborgs, Sorority Sisters, and Schoolteachers argues that they share a vision of education as the path to female empowerment. In his analysis, Andrew L. Grunzke examines female superheroes who are literally teachers or students, exploring examples of female superheroes whose alter egos work as schoolteachers or attend school during the workday and fight evildoers when they are outside the classroom. Taking a broader view of education, Grunzke argues that the superheroine in popular media often sees and articulates her own role as being an educator. In these narratives, female superheroes often take it upon themselves to teach self-defense tactics, prevent victimization, and encourage people (especially female victims) to pursue formal education. Moreover, Grunzke shows how superheroines tend to see their relationship with their adversaries as rehabilitative and educative, trying to set them on the correct path rather than merely subdue or dominate them.